Cloud computing investment season: churning! Cloud computing buys Heat

With the development of intelligent terminals and the rapid development of mobile Internet, the arrival of the cloud era is unstoppable, or cloud era has arrived, so the cloud computing domain is undoubtedly a vast potential of the blue sea, leaving the start-up company is more unlimited opportunities, leaving the traditional manufacturers more is the challenge of transformation, We all understand that as long as we hold the pulse of the cloud, the harvest is absolutely rich.

Microsoft Office 365,IBM smartcloud, Amazon EC2 ... These endless cloud-computing products, while not evoking enough enthusiasm from users, do not affect the industry's passion for cloud computing.

As a then, the major manufacturers almost crazy into the cloud, staged a crazy plot: the software field of mergers and acquisitions wave by wave, cloud computing start-up company financing is a round, the vendors to cloud computing blue Sea funds continue to continue ...

The author of this story sublimation, named "Cloud Computing investment season", belong to the mini drama, divided into three episodes, whether the sequel is not known, the play details are as follows:

Episode Name: Cloud Computing Investment season

Episode Introduction:

Season 1 E01: Roll it! Cloud buying Heat

Season 1 E02: Gale Blow! Cloud Financing Storm

Season 2 E03: Burn! Cloud Building Passion

Main actors: Microsoft, IBM, Oracle, Google, Dell, HP, Box.net, Filetrek, Cisco, etc.

Director/Producer: Cloud Computing

"Cloud computing" the director's appeal can be determined that the play is absolutely not low, and also gathered in Microsoft, IBM, Google, Dell, Hewlett-Packard and other big-name stars. Then, I will tell you the first episode of the Play "roll!"

Let's roll! Cloud computing buys Heat

2011, the global IT giants are very keen on the cloud computing related enterprises to mergers and acquisitions, the company's merger focus and direction are different, but whether in the number of mergers and acquisitions, are the same staggering.

Google: aggressively expanding 24 mergers and acquisitions

In 2011, Google bought Motorola Mobile for $12.5 billion trillion, winning the biggest acquisition of the 2011 crown. Do not think that this will stop Google, for Google, this is only a big expansion of the step, because he bought a total of 24 companies, mainly around Google +, search, Android and other directions, including online advertising company Admeld, ordering service company Zagat, These acquisitions have partly deepened Google's cloud services, such as search and mail.

Oracle: 10 acquisitions to catch up

From CEO Ellison's disdain for cloud computing to the ongoing pursuit of cloud computing, Oracle is struggling to dispel lingering doubts about its dilatory cloud-computing strategy, one of which involves acquiring companies to enhance its edge in cloud computing. 9 software companies plus 1 storage companies-Oracle 2011 have so far acquired 10 companies, including 1.9 billion dollar acquisition of talent management cloud service providers Taleo, 1.5 billion dollar acquisition of RightNow, as well as E-commerce and business intelligence company Endeca, Management software company Goahead, knowledge management software company Inquira, storage company pillar data System, quality software company Datanomic, etc.

IBM: A low-key acquisition of nine companies

IBM's strategy in cloud computing, in my opinion, belongs to the more calm type. Since 2011, IBM's 9 companies have been complementary to their Business analytics strategy, and these acquisitions are quite low-key in the author's view, including cloud testing software developer Green Hat Technology, risk management software company Algorithmics, Cloud analytics company DemandTec, Fixed Asset Management company Tririga, Intelligent Analytics company I2, risk management company Algorithmics, Security Intelligence company Q1 Labs, cluster and grid management software company platform Computing and supply chain analytics company Emtoris.

Microsoft: 8.5 billion to buy Skype to deepen "cloud + END"

From Microsoft's performance, it can be said that Microsoft is really implementing its "Cloud + End" strategy, 8.5 billion of dollars to acquire Skype, not only strengthen the capacity of communication solutions, but also for its "end" of the development laid a foundation. Because Skype has a lot of impact, traditional PCs are necessary, smart terminals have great potential for video chats, enough to compete with Apple's FaceTime, and will be more flashy when the Xbox and Kinect integrate with Skype.

In addition to Skype's takeover, Microsoft also acquired VideoSurf and software company Prodiance, a video search company, in 2011.

SAP: Change strategy, big mergers and acquisitions

SAP, which has always revered original technology, says "disdain" for Oracle, which is keen on mergers and acquisitions. But years ago, SAP was throwing 3.4 billion of dollars to buy SaaS software company SuccessFactors, what does that mean? Must have realized that "behind closed doors" rather than "take the long" development of the family quickly. The move is an effort by SAP to catch up with Oracle, and a testament to the fact that cloud computing is an important tool for the company's future expansion.

In addition to SUCCESSFACTORS,SAP's acquisition of the commercial social networking site Crossgate last November, Crossgate's products provide customers with a full range of 360-degree services that can be deployed all over the cloud. Its business analysts also say SAP needs to do more cloud-computing acquisitions, such as concur technologies, a fee-management company or a purchasing management firm such as Ariba.

Summary of this episode:

The future is no doubt the world of cloud computing, and the competition in cloud computing will only be more intense, including through mergers and acquisitions to curb competition, because the blue sea temptation is too big for cloud computing. Therefore, the author believes that in 2012, mergers and acquisitions will only increase will not be reduced, and then large amount of mergers and acquisitions do not need to be surprised, this is the cloud computing to the end of the madness, so let this crazy to more violent!

(Responsible editor: The good of the Legacy)