Cloud computing Markets Mature: Best Cloud Apps will lead next generation innovation

Beijing Time March 25 news, a few days ago, Bessemer Venture capital partner Company (Bessemer Venture Partners, referred to as BVP) cloud domain expert Bayron Dieter (Byron deeter) in the technology blog TechCrunch published a signed article, said In just a few years, cloud computing has developed rapidly, and the best cloud computing applications will lead the next step in cloud computing, allowing the sector to continue to grow in 2013.

The following are the main contents of the article:

A few years ago, perhaps few people knew what cloud technology was. Taken for granted, they could not foresee such a much-anticipated and fascinating market, where a consumer internet IPO would hit Waterloo, while the seemingly old-fashioned cloud computing and corporate cloud sector would eventually be the main driver of the market's return.

For business owners and investors in cloud computing, as acquisitions continue to grow, the value of the cloud computing market is rising, the IPO market is open and venture capital is finally pouring into the market. In short, the time has finally come for the participants in the cloud-computing market.

Enterprises are transforming into a permanent mode of operation based on cloud technology, and business leaders are enjoying the rise of their business indicators.

The listing of cloud companies such as Workday and Eloqua (after Oracle acquisitions) has further proved the market's support for these high-profile business models. Important news releases from start-up private companies such as cloud Demo platform ClearSlide, commercial precision advertising company Bizo and cloud Communications service provider Twilio further suggest that further growth and opportunities are not only for the companies, but for the cloud computing industry as a whole.

How will it continue in 2013 and beyond? The best cloud application will lead the next generation of innovation. The rapid growth of corporate sector performance and the continued ultra-high speed of cloud computing technology will force older software vendors to try to get deeper into the cloud market by buying. The "Next Generation" leading SaaS (software-as-service) vendors, including Salesforce.com, Workday, LinkedIn, SaaS service providers NetSuite and travel management technology providers concur have found that they must aggressively expand into similar supplies, Otherwise the risk will be met by new application shocks.

As a former founder of a cloud-computing start-up and an investor in the field, I have tried to create the best practices that can bring prosperity to the market through my experience with my own, partners, portfolio executives, and other leading cloud-industry entrepreneurs. So since 2008, BVP's cloud computing investment Group has set up the ten rules of Bessemer Cloud Computing (Bessemer's Laws of Cloud Computing).

One of the most important additions to the latest edition of the Law is: "Either develop or die." "In the cloud computing market, there are few competing sites. Growth and innovation are crucial for companies to gain a long-term market lead, as aggressive rivals are tightly peering into the market leader.

From an investment point of view, either development or death means that the market and business opportunities encountered are radical. But activism does not mean investing blindly in sales capacity before a product or market is complete. But if the business economy is compelling but does not invest in growth to capture the full potential of the market, it is wrong to do so. Because you don't do it, others do it.

From an enterprise perspective, either development or death means that you have to have a superior foresight, the ability to hold the right investment rate, and when to go all out. The Cloud storage services company Box CEO Allen Levi Aaron Levie is a good example. Box has made huge sums of money, aggressively pushing to gain market share, and strive to be the dominant provider of Microsoft's network platform (Microsoft SharePoint) ecosystem.

There are other options for companies, such as keeping the organic growth of the business at a lower level based on existing cash flows, and doing modest VCs to keep growth at a more robust rate or sell directly. However, companies believe that the market has enough opportunities, and the Unit economic efficiency is enough to attract people.

In view of the current development of cloud computing market, coupled with the opportunity to rebuild the overall software platform, as well as the advantages of start-up enterprises in the time point, many enterprises have a real opportunity to establish category definition products, truly dominate the market. The combination of these factors (combined with huge valuations) has made it a good time for cloud-tech entrepreneurs to have fun with cloud-computing investors.

(Responsible editor: The good of the Legacy)