Cloud Computing Roundtable: The ideological Feast and innovation frontier in Silicon Valley

Derrick Harris: We now have a team to continue discussing cloud computing, and I believe we have a very diverse team with us from Yahoo and from Microsoft. So I believe they bring a variety of ideas and opinions. Because the background is very diverse, so I want everyone to introduce themselves.

Guyi: I came from Evereote, from my point of view, we are not a typical large data company, we are a production-oriented company. We have 5 million users worldwide, so big data is a very good product for us. Can bring good service to everyone in the world. Thank you!

Liu: Hello i am Liu, from Microsoft. I've just been working at Microsoft for two weeks, and before I was at IBM and Nokia, I was very interested in my work. I think Microsoft is the only company that can provide a full range of cloud computing services. From PAAs, SaaS, private cloud to shared cloud, it's a pleasure to share some experience with you here.

Arvind Rajan: I am the Asia Letter Union, it is a very large group, in China has 2.5 million users. We feel that the data is our property and we want to use the data to provide you with many new services and products. Now many large enterprises in the world are using our products. The other is for members to use the tools, we hope that they can use this tool to better exercise their work, very happy to share my thoughts with you.

Raymie Stata: Hello i am raymie stata, before I stayed at Yahoo 7.5, I can see Yahoo grow from a toy into an infrastructure. These large clusters allow us to see the application of the data to the company, one of the advantages of Yahoo is that it does not need to sell these products, it is easy for everyone to access these products. I'm running a new company called Linkedin, and I want to provide you with a very easy infrastructure.

This is Don Beaty: we design and build the cloud-related products for Google. We designed the system for Boeing. We want to build a physical environment for cloud computing. This is the challenge we face.

Derrick Harris: First ask a traditional question, what is cloud computing? I think some people have built a big cloud infrastructure, and you think cloud computing is an architectural decision, like what size is needed, how efficient the system is, or whether it's just a resource for the company.

Don Beaty: I think cloud computing allows us to do more, whether it's a physical environment or a software platform, and we can expand indefinitely, so we're excited about the opportunities that cloud computing gives us.

Raymie Stata: I think cloud computing is both an outsourcing and a sharing, especially when it comes to personalized service. But we need an architect to help us build an appropriate system.

Arvind Rajan: Our final consideration is not whether this is not cloud computing, but how much value it brings to our companies and customers, which is the fundamental value of a company's operations. So we now have tens of millions of customers. Cloud computing is a lot of time for me to explore the problem, and the big Data age will provide you with the answers.

Don Beaty

Liu: For engineers, especially engineers who develop cloud architecture, it's a way to provide business.

Guyi: For us it can provide better software and services that are easy to use, we can provide better user experience, even if you use Android, you can get the same user experience. So, cloud computing for us, all users can get a good service on different platforms.

Derrick Harris: Although your company may be in some way providing a cloud of service, because you are providing services through the cloud, and you are also consumers of cloud. We view cloud computing as a more valuable solution, and for you, you may be more valuable to SaaS, as is the case with business models. Especially if you're starting a company to start delivering, it's also a good way to build cloud services.

Guyi: For us, we do build our own cloud services, which means we don't apply to third-party cloud services. Our servers are built from scratch, and we have a very good number of operations teams that provide services behind the scenes. One reason is that we have very efficient operations teams that can provide long-term cloud services and security services because we have expertise in this area. On the other hand, our data patterns are different from others because we don't store a lot of data. Our company wants to be able to remember a lot of data, the data is very large, we remember a little more every day, so that the cumulative, eventually you will find that your data is not so big, not as big as you think. We are a very effective Operation team, is self-made, now we can have such a platform to help developers to help us provide services, this is very useful.

Derrick Harris: Everyone here has set up their own service centers, and when we talk about cloud services, you may be able to get some services from Amazon or Microsoft and start your own business and do very well. To a company, from which point can see that cloud services are not our own needs, must build their own database.

Raymie Stata: In the beginning, many companies did face the situation, as some of Amazon's services began to become very dominant, and many people were more simply getting some secondary resources. Many companies remain in the cloud, and the younger the company, the more likely they are to stay in the cloud. In fact, the purchase of these facilities and machines may require an increasingly large scale.

Derrick Harris: In the next rapid development process, in the external applications, such companies will remain in the cloud, or will stay in the cloud.

Raymie Stata:facebook, Inc. I think they have a long way to go, though they have built their own cloud center.

Derrick Harris: I'm here to introduce you to the data. Data we view it as something more attractive to cloud services, and if you build a cloud service, how important is the data, and what is the value of the cloud services?

Don Beaty: Data is at the core of our business and we don't have a lot of data to do. So over the years, it seems that more and more services have been provided to customers to help our customers better learn some new internal knowledge. We can say that this is the beginning of the 1th, that we have to help more people to provide their services in the network, and then we become more and more pleasantly surprised. For example, gradually achieve a certain degree of expansion, in the extension of how to develop? You probably know that 80% of the engineers are from college graduates, and we need to let him know a little bit about what kind of work you can get in the future. This is actually breaking some superficial things and letting them focus more on the broader data.

Liu: In cloud computing, there are very many types of data in large data, which can be in the data center to become a certain scale of data, but we need to store data to achieve the value of this data, this is a very big technical challenge. Of course, for users, it is important to allow users to access these data, is a very effective way to obtain. So the data management should be the key here.

The second aspect is about enhanced services. For users, they use the data and use the data they collect and the data they generate to benefit from it. The important point is that they need to store the data in a correct way, such as we need to integrate the data, put it in the environment, and put it in the data they can get, so they can have a general perception. To achieve this, we need to enrich our customer data collection. From any angle we can analyze the data from the network. Microsoft, for example, has developed a search engine such as Bing, which has a large amount of data that every user can access. So richness is one aspect of that.

The third aspect is about our intelligence, which means thinking. We talk big data, big data is about great value, how can we get great value. Here's an in-depth analysis, and for that, we not only develop technology, but also analyze it from a mathematical perspective, better understand the data we collect, and understand the data we get. At the same time can also be to obtain some information about the user, in the large data has a lot of attainments. If we don't focus on that, we're probably going to lose track of it, and we need to develop this data, and here's the key.

Guyi: Our company was established in 2008, and set up three data laws. A data rule is that the data is always your own, and we don't own the data, and as a user, we own the data. The second is that the data is protected, we use many layers of firewalls, very multi-layered data protocols to protect your data so that users can trust us. The third rule is very special to us, the data is portable, which means that no matter where you want to take the data, we are allowed to do it. You can simply download your data directly into the file and take it away. Because we believe that if you trust us, we can let all our users take the data away at any time. Now we are doing a very smooth job, the most important thing is that we do not want to profit from the user's data. We use a lot of product characteristics, to analyze the data, so that customers more intelligent. This is our view of the cloud.

Derrick Harris: It's very interesting to use data to build collective intelligence. Once the cloud service is established, there will be a lot of user data, I mean, what's your best practice? How to deal with this data, to consider the issue of its ownership, in the process does not generate any privacy topics?

Viktor Mayer-schonberger: This is a very good question, the problem is that even beyond the privacy itself, we are now entering the era of big data, regardless of the value of the data, the problem is how we derive value from it, so that the value is sufficiently liquid, can cause it to flow from one side to the other. In this party the value of the data can be obtained. The owner of the original data can also profit from it. This is really a big problem of a dollar, how to realize value, how to reuse data, not only within the company, but also beyond the boundaries of the organization. Data does not have privacy, ownership, trademark, as a company, the data to other people, how to ensure that the data will not be used by others, do something you do not want to do, or that he benefited from, you can not do it yourself. The solution to this problem is to deal with it very carefully and prudently, in a very intelligent way, but in many cases the policy makers may have problems. Perhaps you are planning very carefully, need to be able to create a suitable technical structure or the Organization's structure to enable us to achieve this, we see this innovation, the media has emerged, they can be in the data owners and the use of data as a medium.

Don Beaty: Of course policy or IP issues, intellectual property issues are a point of data, we can share data. There are probably times when you need to transfer the data and there will be some data problems. One thing that can make the cloud very valuable in your speech, it is also shown that the core data of the cloud may be problematic in the sharing process, because the user's data is everywhere, we need a platform for users to put the data together, do a variety of experiments, such as data analysis experiments. It enables some release of data value.

Derrick Harris: You have a representative office in China, a representative office in the Asia-Pacific region, and how the data is structured or, from the standpoint of the government, how to move between different countries, especially when it comes to providing international services. You must now be in other countries to achieve business, in the global scope of data positioning, sometimes can be stored in data, how to put data in different places in the world to store?

Raymie Stata: There is a lot of global data on Yahoo, because we want to get closer to our customers, but we have jurisdiction over the issue, we have a different approach. But cloud computing is a great help to us, especially given the jurisdiction of the problem, you need to put the data in different jurisdictions, this will not change. It is unrealistic for people to build data centers around the world, and few people can do that. But the global regional economy is constantly strengthening.

Derrick Harris: Does cloud computing require some international agreement to build some data, and is there a different rule for any country?

Viktor Mayer-schonberger: With regard to privacy considerations, the actual personal information is also considered in different jurisdictions. One thing I feel very shocked about is the special opportunities for China, especially for the Asia-Pacific region. In North America or Europe, for example, some of the privacy rules they develop are based on domain data, which means that all data values are placed in the primary requirements of information. When we talk about privacy, we say that once your first primary goal is achieved, you need to eliminate or remove the data. But in the age of Big data, two uses of personal data began to appear. All the Western models of privacy are no longer applicable, for areas like no privacy rules, such as China, that can move big steps forward, to the age of big data, or to shift from small data times.

Derrick Harris: I'm going to talk a little bit about your problems around the world, and the other problem is that when we're in the market for other languages or other market analysis, the products that we offer as a cloud computing company can be used for every market, How to make your company's development more international?

Guyi: For us, the international market is always very important, now we are 30% users in the United States, the other 70% users outside the United States, meaning that the international market for us is the largest market. We start providing services in different languages one year after we set up our services, and our services can be delivered to users all over the world in different languages. We use a lot of volunteers to translate products into different languages. We use volunteers so that they can translate our products in a very authentic way. We have also established an international team that was established early in the year before we had a product. Including some areas like China, we have many times in a year, which is a very useful way for us to understand the international market.

We are indeed looking for some important and trusting partners that they may be from all over the world. In China, for example, we have started some cooperation this May, and we have relocated our market in China. So for us, the international market is very important for cloud computing companies. We need to know about the market, and we need to buy tickets and travel around the world to get to know these markets.

Liu: Microsoft as a global company, we have global business, there are thousands of tens of thousands of of developers, we also know the local culture, local market, local consumers. When we opened the meeting, Microsoft announced that it would work with the Shanghai municipal government to establish a local Microsoft Asia Asia Pacific Center. In this case, we may develop with a considerable number of local developers and collaborators and launch our products for China. In doing so, we became the first multinational to provide this service.

Arvind Rajan: We are a multinational company, in 2003, we in the United States, in the past three years, we have a global membership system into a global corporation, this is a big change. The service we bring to our members is that we have a global system. So Chinese entrepreneurs can connect with American clients. Because we have such a company, so the global membership can be interconnected. In China as a special market is very competitive, very competitive. is not the same as other places, we need more efforts, may use a slightly different way to open the Chinese market. We can see that many senior managers in China are using LinkedIn.

Derrick Harris: What do you think about when Google expands its cloud services and builds its own systems around the world? For example, you set up the European Center, the Asian Center, what do you think?

Don Beaty: The first is the environment and climate, which has a great impact on our design and operation. For us the data center is a very large investment and property, so we have to have good planning and forecasting, and have a good monitoring system. This kind of thing is not a day to do, we need a lot of time. We have to consider the different cultures and environments of the world.

Derrick Harris:raymie How do you think about this when you share cloud architecture around the world?

Raymie Stata: We have to understand each market, not the speed to decide, there are legal considerations. You also have to think about efficiency, what kind of data you need, if Google has 2000 data centers, they have to decide what size is the most appropriate, even if you build it all over the world is not necessarily effective, and our architecture must be layered. For a consumer, the end user experience is the most important. If a user can use data from a database at a lower cost, we also need to consider the level setting.

Derrick Harris: So what do you think about cloud computing's development over the next five years? I would like to ask Microsoft Company to do consumer cloud computing service when what is different?

Liu: Microsoft is very focused on technology to help people improve their lives, whether it is business life, or consumer life. Therefore, Microsoft not only for the enterprise also provides a lot of services for the individual, such as consumer cloud. At the same time, Microsoft provides cloud services for commercial companies, and Microsoft Asia recently unveiled a public cloud. Our aim is to provide cloud services to every business organization and everyone, and at any time.

Derrick Harris: Let's ask Guyi what's the plan for the next five years?

Guyi: On behalf of Evernote, our view is that there are three kinds of clouds. One is service, one is on different platforms, different countries and different brands. For example, on the platform, you have Microsoft, Android, and iphone but we have to provide a consistent experience on different platforms for users. Another is in different countries, you mention how to adapt to different countries, different cultures. This is very important for our cloud services, and we consider setting up different centers in different countries, which is a big challenge. The third is through the cloud services of different brands, we are currently a single brand, but we also work with other brands. For example, we and notebook, a company in Milan, are the companies that make paper memos, and they have a partnership. Therefore, we think that different brands will also have a very important cooperation.

Liu: For Microsoft's main cloud can optimize every business and every service, I believe that the cloud will change the development of all products, and technology can help us improve the speed of processing data. I hope that in the near future, we can see a very good intersection of physics and science.

Arvind Rajan: At the beginning of 1990, we can see very big technological changes. So, I think we might see a similar change in cloud computing. We currently have a very large network of professionals on LinkedIn, and our goal is to connect professionals from all over the world to the web, to build a social network that will change the way people socialize. This is a very exciting change.

Don Beaty: Cloud computing brings our software into all of our lives, and allows us to attach importance to it, and prove that cloud computing is a constant driver, we can develop software and sell software to sell software at very low prices. So I think the story of Cloud is the story of software, will bring very big change to the software.

Raymie Stata: For data centers and data, its establishment is very expensive, but the profit is very low

。 We have seen a lot of cloud applications in terms of energy, but others have yet to be developed.

Derrick Harris: OK, our time is here, thank you!

(Responsible editor: The good of the Legacy)