Amazon
Amazon launched its cloud service amazonwebservices six years ago, with hundreds of thousands of companies in 190 countries now using it. These companies can lease servers for their own web sites, support mobile apps, and store user data. Although Amazon Cloud services have made several big mistakes, they still have no denying their lead. According to George Zakari, a charlesriverventures partner at the California venture capital company, about 90% of the startups it has contacted use Amazon Web services.
"Cloud computing is a large, attractive market, we are one step ahead and have expanded our early lead," said Adam Selipski, vice president of Amazon Web Services, Adamselipsky. It's not hard to see. The 2011-Year plan to use Amazon Web Services increased from 35% in 2010 to 44%, according to research firm Forrester.
Google
Google is making a strategic transition in several ways, and the launch of the Google Computing engine is just one of them. At the end of June, Google announced the launch of cloud computing services at the GOOGLEI/O Convention "Google Computing Engine (googlecomputeengine)" To help other companies use Google server to run applications and store data. Google will challenge Amazon in this fast-growing market.
Through the service, Google will make full use of assets such as data centers and custom servers. Google says Google's computing engine is ideal for "computational-intensive" work, such as a thousands of-processor research mission. Such cloud computing services, also known as infrastructure as services, have been accepted by many businesses. Compared to purchasing and managing servers and software, the infrastructure is simpler and the price is relatively low.
Sources said that Google's cloud computing business by senior Vice President Urs Horze (Ursholzle) is responsible for the internal Google is considered to be a defensive measure against Amazon. "This infrastructure provides unmatched scale and value in the industry," Holzer said in Thursday. ”
Holzer previously known for pushing Google into the social networking business, and he is also the head of the company. Google + is considered to be a defensive measure of the company's response to Facebook. In addition to cloud computing, Google competes with Amazon in other areas, including online product search, digital media sales, and sales of hardware products.
Microsoft
"Cloud computing is not a new concept for Microsoft. "Zhang said. June 2000, Microsoft formally proposed. NET strategy, at that time is already the beginning of "cloud computing", "just because the translation is different and is called Network Computing." Even today. NET has been publicly evaluated by Microsoft as "not entirely successful", but it has probably become a cautionary tale for Microsoft to push cloud computing today.
After the release of WindowsServer2012, Microsoft was finally able to proudly announce that it had completed its operating system layout in the cloud computing era, laying a solid foundation for Microsoft's lead again in the cloud computing era. According to Satyanadella, president of Microsoft's server and Development tools Division, "The wave of operating system rejuvenation is overwhelming in the new IT environment of cloud services, online mobile devices and big data." Microsoft has the broadest use of operating systems, applications, and cloud services on a global scale. With this unique advantage, the Microsoft Cloud Operating system (Cloudos), based on WindowsServer2012 and Azure, can help customers build data centers across a variety of platforms. ”
Apple
Amazon will certainly feel uneasy when Apple is determined to launch the icloud on October 12 and Google's gdrive will soon be available, with two technology giants heading into cloud storage services. This suggests that the cloud-computing market is becoming increasingly competitive and white-hot, and that this poses a threat to the cloud-storage service veteran, Amazon's S3 service, a simple storage service.
icloud has three advantages and can compete with Amazon's EC2 service:
Seamless integration: Apple is designed to be a cloud service that seamlessly icloud the iphone, IPad, ipod, Mac or PC computer, wirelessly storing content and automatically pushing it to all devices. Given that iOS devices have reached 180 million in the early 2011, icloud has an advantage over EC2 in size.
User-centric: Apple, while publishing icloud, also unveiled a series of new features based on cloud, user-friendly, such as Itunesmatch, which eliminates the hassle of users uploading music to the cloud, automatically creating content that matches the user playlist in the database.
Pricing: icloud will provide iOS5 users with 5GB of storage space, which can be used to store files, emails and backup content. Amazon's S3 service does not offer a free lunch.
IBM
As a company that specializes in large businesses and governments, IBM is currently targeting midsize enterprises with its cloud computing services. IBM has now started tweaking its partners to resell its services and helping software companies adapt their products to IBM's devices.
The move, unveiled by IBM in Wednesday, will allow the company to compete more directly with companies such as Amazon and Salesforce.com. The two companies have been successful in the midsize enterprise market and are pushing their business to the large enterprise market dominated by IBM.
IBM wants its industry knowledge and profound technology to help companies gain a large share of the market, and this piecemeal transaction can bring new, sizeable revenue to the company. According to IBM's definition, medium-sized companies are companies that have fewer than 1000 employees. For IBM's self-proclaimed sales team, the need to push their cloud computing services to these customers is still a challenge.
(Responsible editor: Lu Guang)