Cloud computing to build SaaS-type Internet digital marketing platform

of internet digital Media marketing

First of all, in addition to the traditional Web page, namely the Web, video on demand and directly as the main mode of multimedia video is becoming an important Internet advertising media platform, the traditional Internet advertising platform put forward new requirements.

From 2006 for the first time with the Internet Spring Festival Gala Live began, to the Spring Festival in 2011, from the network to watch the Spring Festival Gala has become a popular demand, the various radio and television media have to build network television stations to cater to the network media and audiences, while developing web-based advertising.

National dual technology using cloud computing technology, the establishment of online business optimization products and services platform, Chi said. National dual technology based on Gridsum Dissector Cloud computing services platform to help customers measure, analyze and optimize the base of online business performance, covering the site, rich media, search engines and video streaming media. Gridsum dissector platforms include Gridsum video dissector, gridsum streaming dissector, and Gridsum Web dissector.

Gridsum Web Dissector is a platform for the traditional online marketing effect optimization and user industry Analysis of Web pages. The first application of professional OLAP data mining technology to the online marketing effectiveness measurement, analysis and click fraud Monitoring, so that it can accurately monitor the page per pixel flow, transformation and sales results.

While the Gridsum video Dissector continues the traditional web analytics methodology, it also constructs the Global Initiative Cv/cs users ' visual behavior analysis and video marketing quality metrics system. Support this number of playback, average playback length, average fluency, number of web sessions, visitors, unique playback frequency and bounce rate and other video playback indicators, but also support from the video ID, video title, video category, video, province, city, host page native URL, host page name, The host page has no parameter path and so on multiple dimension layers to parse a selected indicator. On-line monitoring, gridsum streaming dissector adopts real-time data collection and statistic methods, monitors real-time online numbers, monitors multilevel playback channels, differentiates live and on demand, and comprehensively measures the fluency and stickiness of video playback.

Using these technologies, advertisers pay for the results of business intelligence analysis and can spend money where they are most needed, Chi said.

Online business optimization and services use IaaS to build SaaS

Almost all of China's dual-technology online business optimization products and services platform is built in SaaS mode on cloud computing service provider Rackspace in Hong Kong, the cloud IaaS platform, Chi said. Rackspace is a global provider of cloud computing services for customers worldwide, with 9 cloud computing data centers, including one in Hong Kong.

To use computing services, select qualified cloud computing service providers, there are two key points, Chi said, one is management, the other is service. Common cloud services in China is not very good to open, in fact, is not the idea of the company to keep up with, because can not find a good service provider.

China's dual technology uses cloud computing IaaS services, unlike its own data centers or rented traditional data centers, Chi said. First, the national dual technology does not need the CIO and the corresponding IT team, there is no need for the company to have staff management monitoring country dual technology server is not in the most healthy and stable situation; Because the most stable health situation does not mean that no downtime, the server may always be in a full load can also be unstable situation, so that is to ensure the quality of service , but also to ensure that the 7x24-hour operation of the problem is very difficult.

China's dual technology provides internet-based online services that require computing, storage, and network services with a flexible and convenient expansion capability. Chi introduces the computational capabilities of the country's dual-technology needs as an example, when the online business system needs to improve the computing requirements, only to put forward their own specific requirements for computing capacity, do not need to consider the server and CPU, cabinets and other types of selection and procurement, including installation, operation and maintenance, cloud computing services provider according to the requirements, The time period is very short. If you have a traditional build or rent a data center, you may also need to calculate the use of a few cores of CPUs, the ability of computing in the end, not to mention the problem, the effort to spend.

There are relatively sound laws and regulations in Hong Kong, a better SLA service system, and charging for the real cloud computing model. For example, leased bandwidth, if the peak value of the application is 100 trillion, usually 1 trillion, will be based on the use of 100 megabytes of time and 1 trillion time period combined to charge, rather than the traditional must rent 100 megabytes of bandwidth. "This will greatly save costs and improve the efficiency of the network in the cloud computing hub," Chi said. Cloud computing service providers must have strong dynamic bandwidth management capabilities, which is a major technical challenge for vendors.

Take the country double as an example, carries on the data analysis processing, the data collected in one months is very small, such charging mode will save hundreds of thousands of of the cost each year. National dual technology is to provide customers with data processing, data analysis and data mining services, such a cloud computing services can enable the country's dual technology focus on business intelligence, the professional innovation field.

Not just for the country's dual technology, cloud computing is also a good model for most startups, Rackspace hosting president Lew Moorman said. It is just a prop, cloud computing services reduce the Internet industry's entrepreneurial threshold, using this model, many startups build it business systems, only need to build the appropriate business system or focus on their core business, rather than focus on building IT infrastructure and system maintenance.

Because infrastructure such as renting bandwidth and renting servers is still expensive, especially the bandwidth is very expensive, if the enterprise provides the Internet service speed is full, will lose a lot of users, loss of a lot of good business opportunities; If the infrastructure is not stable, it involves the technical team to spend a lot of time to maintain the operation of the site, which for the start-up companies Are deadly.

In addition, Rackspace, in addition to providing IaaS, also participated in the construction of OpenStack open source cloud platform, similar to the Micro window Azure platform, users can directly use this platform to complete the application of innovation, Lew Moorman said.