Cloud computing triggers new media saga

With the advent of information society and the development of market economy, media industry has become an important aspect of China's economic development. The development of cloud computing, mobile internet and triple-net integration brings new development pattern to media industry, communication channels, means and operating mode and other aspects of the revolutionary changes, the traditional mode of media business is fundamentally changing, media organizations adapt to the trend of the times product structure and operation mode has become the present, is the opportunity is also a challenge.

2012 Xinhua, the Shanghai stock Exchange planned to IPO. In addition, Thousand Dragon Net, North Net, Oriental Network, Mass network, Zhejiang Online, Huachen online, Sichuan online and other ten news sites will be landing a shares. Through the optimal allocation of resources in the capital market, the major mainstream media in the network environment will play a greater value, has become the mainstream of current media development. At the same time, traditional television media has increasingly been replaced by network video, more and more netizens choose to watch news and film resources on demand through the network, the current network video users close to 400 million, the network video industry is maturing. In particular, the birth of WOS cloud computing technology is the best opportunity for traditional TV media transformation and upgrade, using traditional resources, program resources, guest resources, audience resources, etc.-cloud computing will bring new media development legend.

A few days ago, Shandong Network TV and Hangzhou technology after many negotiations, formally signed the "WoS Cloud Platform Strategic Cooperation Agreement", will work together to create a cloud multi-screen application platform, to become China's new round of media carrier. Hangzhou Multi-Technology 6-year masterpiece "WoS Cloud Field Operating system" for the rapid development of cloud computing applications and the transformation and upgrading of TV media has brought a substantial breakthrough, Shandong TV station through the WOS new cloud media platform can not only improve the network of Shandong TV users Interactive, highly viscous and user rapid multiplication, More importantly, Shandong TV is the first substantive application of cloud computing model of the new media, with a highly viscous user navigation portal, its function is strong scalability, high user personalization, high accuracy of advertising, user expansion coverage and Shandong Network television to have a WOS cloud computing products of the Shandong General Agent authorization, finance, streets, schools, associations, science and technology parks, print media, mobile communications, E-commerce, traditional enterprises, such as the construction of cloud computing platform, and further through the WOS to realize the sharing of the resources of the cloud, To realize the integration of the virtual media platform in all walks of life in Shandong, the resource integration of the cloud media has broken a series of difficult bottlenecks, reaching the unprecedented high tension in the media field and achieving the goal of media transformation and upgrading.

To this end, Shandong television set up a cloud media Project Working Group, multi-message set up a professional team to cooperate with the cloud media in different needs, only half a month of time a large system, clear structure, simple operation, real-time interaction, on-demand collection of life, work, learning, entertainment, leisure, "Shandong Network TV Cloud Media" The cloud platform is officially born! and has been actively preparing for the promotion of cloud platform, Shandong TV host Cloud Media program, to promote the moderator, guests, stars in the festival at present, in and after the interaction and exchange, the WoS Cloud Alliance to launch a supplier of cloud media platform in Shandong Strong Support, It is expected that each cloud platform users will get more than 20,000 cloud application software and generous gift cash recharge, special coupons, surprise discounts and so on, a tens of millions of people to share the cloud media feast day, we look forward to waiting!

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It is not difficult to see, at present, everyone is the most scramble for users, the most need is the user navigation portal, the most critical is the implantation of user desktop. WOS technology provides the cloud field operating system to solve the above problems, can quickly create a rich and colorful application content of the personalized cloud media, users can be implanted all kinds of practical modules, applications, channels, information, flexible and fast, especially for the traditional print media, TV media resources efficient and accurate use and efficiency upgrades, The circulation, the ratings further deepened to the click-through, users can use a multiple terminal cloud desktop, regardless of where the user can be anywhere in the cloud to listen to subscribe. And can be directed to push users on-demand information, information, the first time to know the user most interested in content, the first time to get users of the content evaluation feedback, the first time to achieve media, stars and users of real-time interaction, through the cloud media all the time with users.

Soon a cloud of multiple-screen research and development of the success, users can use PC computers, TV, mobile phone any terminal, on a cloud platform, using a username and password, to operate your on-demand for all types of work, life, entertainment and other needs, and also in the interconnected cloud blue sea to visit different clouds, the implementation of different needs, while, The realization and popularization of the cloud media will also bring unprecedented new spread value to the industry, make the advertisement cost more effective use, pay for the effect to turn each cost into the result becomes infinite possibility.