Cloud Domestic 58 home to the Bureau domestic O2O: User viscosity is difficult to cultivate

Donews November 21 News 58 with the city on November 20 officially announced to enter the domestic O2O industry, launched the "58 home" brand. In this regard, the Cloud Home Economics co-founder Sun Li that 58 of homes may exist on the domestic business offline understanding of the problem. And the standardization of the business, experience, such as the threshold is relatively low, replication is strong, user loyalty is easy to break.

Sun Li said that the domestic O2O industry in the 3721.html ">2014 year has been the outbreak of development, a number of giants have also dabbled in this area: March, Taobao live home will be temporary cleaning as a starting point; September, 58 home trial operation; October, Baidu Direct number and cloud domestic cooperation into the domestic industry. The giant's cut, from the side reflects the domestic O2O market is gradually recognized.

The latest figures show that, starting in June 2014, the search index for hourly workers and sister-in-law has increased by 150% to 200%, a figure that suggests that consumers ' habit of looking for domestic service people through the Internet is becoming more and more developed. However, although the domestic O2O industry is in a rapid development period, but far from the outbreak period, the whole market still need to cultivate.

Sun Li that, under the site, the cultivation of home economics aunt, all the behavior with the surrounding domestic companies within 3-5 kilometers of direct competition. But the problem is that its understanding of the business under the domestic line is not deep enough, directly with the store Rob users, Rob aunt, the original store and platform partnership, instant change to 58 open "1 Stores" and offline "10,000" traditional domestic companies PK. This will directly lead to 58 greater difficulties in expanding resources and learning industries. ”

In addition, 58 home domestic business should be defined as "cleaning O2O", that is, standardized home cleaning services as a starting point. In Sun Li View, the standardization of the business, experience and so on are lower threshold, can be replicated strong, user stickiness is easily broken.

Sun Li that the greater value of 58 home is to help the 58 capital market valuation upgrade, from the simple information platform to the service transaction closed loop, is a good story and path. But for pure cleanliness O2O, customer unit price in 60-100 yuan, according to 58 home to the recent external data, every half month's order growth is equivalent to 1 of the line under the growth of stores, in fact, offline stores deal with the monthly orders in 30, so 58 home growth in absolute terms is still very limited. Finish）