Cloud Browser CEO: Revenue will depend on game advertising and partitioning

Chen Kang Science and Technology CEO Wang Cheng (Tencent Science and technology with map)

Cloud Browser CEO Wang Cheng recently revealed that the company completed a round of investment in 2010, is now doing B round, there is no shortage of money, cloud browser Although there is no profit, but there is income, mainly from the game ads and split.

It is understood that the cloud's products mainly for the web game players to solve the game, select games, play the game problem. Founded in June 2009, 2010 into the field of Web game, its main products have cloud game browser, web game optimization Guardian, web game transmission, Cloud Chat (web game community), Choi Wan Game Network (web game vertical portal) and other products. More than 5 million users in the field of page tour.

Recently, Cloud browser and grand game to reach cooperation. Wang Cheng revealed that the Cloud browser and grand cooperation between the main focus on the page and micro-game level, Shanda all the pages of the product will be with the Cloud browser, end products will be recommended to Cloud browser, equivalent to take advertising resources to do.

"Shanda is a relatively open company, we have a common vision with the grand has been more optimistic about the web game market, there is such an opportunity to be in the product and business cooperation." The future as to how the effect, but also to further textual research, but this can ensure that cloud accounted for a large part of the cheap, indeed Shanda also spent a lot of resources to help us do things. ”

Wang Cheng points out that the homogenization of web Games is serious, itself game content and platform operating mode is also very homogeneous, a platform operation is not good is the game itself, the user does not have platform brand concept, this is why there are so many business platform reasons, Cloud browser has a lot of old players in this inside to play games, So the operation platform also encountered a problem, homogeneity of serious. "Starting, if you want to make a lot of money, you will want to start." There will be such a trend in the future. ”

Wang Cheng pointed out that in order to reduce the user churn rate, cloud also made a lot of client products, these products are extended from the game browser, Cloud browser found some problems, the user using a higher degree of browser replacement. Cloud browser to split a lot of functions, may not need to use the browser to play, but play the network game is very consuming CPU and memory, open cloud optimization guardian, can be the CPU and memory cleanup released, can support other browsers more open, including intelligent filling and so on.

"We try to lower the threshold of our browser core products, here also tell you this is very much the practice of turtle, the first half of this year I was greatly affected, you do products to constantly close to the user, rather than create demand, and affect his habits, you can only close to his habits, full of step-by-step guidance. ”

It is reported that the Cloud browser completed a round of investment in 2010, is now doing B-round. Wang Cheng said, Cloud browser is not short of money, although there is no profit, but there is income, from the company's use of funds, now operating cost control is very good, investment funds use less than 50%, the book has a lot of cash. Cloud Browser has revenue model, the future relies on two aspects: game advertising and partitioning.