Cloud Fox Network Chairman Dong DEFO: From playing real estate to mobile internet

TechWeb Wei Li January 5 Report

He was the first batch of mobile phone to play the dial, at that time, jobs still playing ipod, Zang still playing MP3, Lei is still in Jinshan, Zhou in Yahoo China, he has begun to play mobile phone outsourcing technology research and development. In the era of mobile phone function, he led the company to the Nasdaq, listing time than Baidu listed three months earlier. He made the first bucket of gold in the field of mobile design, then cut into tech real estate, three mobile phones, healthy phones, body games, mobile games, fund investments, and now embraces and shifts to the mobile internet. Cloud Fox Network Chairman Dong Defo in his also Zhuang office to tell techweb his entrepreneurial story.

Founded in 2002, Cloud Fox Technology predecessor is de letter wireless (nasdaq:cntf), is a high-end custom mobile phone suppliers, mainly to do mobile phone research and development. In 2005, Tak Shun wireless profits reached the highest peak, up to more than 300 million yuan, mobile phone outsourcing research and development business landed in Nasdaq, the United States stock market, 142 million U.S. dollars, in accordance with the exchange rate converted to RMB 1.12 billion yuan.

However, the industry crisis slowly forced to the short-lived. Cloud Fox's core business model has been a problem, on the one hand, handset manufacturers significantly reduce outsourcing research and development costs, on the other hand, MediaTek's strong blow.

"06 years of the entire mobile phone industry, if you are still doing research and development for others, there must be pressure in the future." Dong Defo raised the timbre loudly. It turned out that his judgment was accurate. Mobile phone research and development may have problems, when he decisively stopped the cooperation with Nokia, in 06, the era of Nokia cattle, no one dared to stop Nokia's list, for this reason, the head of Nokia China personally visited the Dong Defo, want to see what this enterprise boss is like, Why stop Nokia's handset research and development cooperation.

Dong Defo to TechWeb, we have done almost all of the world's first-line mobile phone companies, including Nokia, Motorola, LG, Philips, Siemens, Alcatel, NEC, Panasonic, Toshiba, except Samsung and Sony Ericsson.

2006, 07, is Apple CEO Steve Jobs wanted to subvert and revolutionary mobile phone industry for two years. Apple's ipod products were popular in 06 and began to secretly develop the iphone's smartphone. On January 9, 07, Jobs announced the launch of iphone,6 29th, when the IPhone 2G was listed in the United States.

06, 07 is to face an industry judgment, we were the original business model collapsed, when I did not think of the enterprise. Dong Defo said that the memory is very deep now. I want to be the world's largest based on embedded software outsourcing team, so the idea was not to do mobile phone research and development, the highest time the researchers have reached 3,000 people.

At the end of 2006, our listed companies began to adjust the direction, a part of human resources began the mobile phone machine business, the introduction of the industry customized mobile phones and three mobile phones, a part of the mobile game into.

Painful experience

Outside the window of Beijing winter in the snow, plunging temperature. Dong Defo to TechWeb said, my life's biggest sorrow is what? I spent 5% of my energy on tech real estate, tens of billions of of assets, 95% of my time on mobile phones and mobile internet, and I lost more than 90 million in the early days. Experience and lessons are very painful. Science and technology real estate, we really are inadvertently inserted willow shady.

In my 95% of the time, basically the network accounted for 70% of the time, the other 20% time in the mobile phone this piece, 5% I look at the game. Now I go out of time less and more, all kinds of press conferences, a variety of product meetings, basically are each product to do their own, I go out when relatively few.

07, 08 Layoffs are also very cruel, a year to cut 2300 people, all engineers, redundancy compensation on the compensation of more than 100 million, each per four or five months wages, that is my life is very painful experience.

Why is it a traumatic experience? The problem is not how much money to pay, it is the team to cut off the whole, he did not make any mistakes, because at that time we work still very hard, every day to work until midnight. So after that war, when I came back, I stressed that I should not overwork too much, because when I was overworked and killed you, you were actually a self-destructive mind. Why do you destroy yourself? What did he do wrong? He worked until midnight, you finally cut off to kill him, in fact, the boss is the wrong staff to pay, but you have no way to do it.

Develop entry level software

Cloud Fox Technology listing is based on mobile phone research and development outsourcing, cooperation of the global front-line mobile phone companies including Nokia, Motorola, LG, Philips, Siemens, Alcatel, NEC, Panasonic, Toshiba, Lenovo, Cool faction, in addition to Samsung and Sony Ericsson have cooperation. In terms of technology patents and inventions, the dual SIM card is a patent we invented in Shanghai. After the city adjusted to today's three mobile phone, gaming and entry-level software.

Dong Defo says it is clear that the mobile phone does not develop its own games and apps through its own mobile phone. The development user mainly has four lines: the TV built-in, the handset built-in, each store downloading, and the game platform application built-in. Hardware can carry our products, software can also carry our products.

Cloud Fox Network in the product has issued a "6+1+n strategy": 6 refers to the entry level software, including cloud Fox desktop, cloud Fox browser, Cloud Fox Input method, Meimei camera, Cloud Fox Guardian and casually play, 1 is based on the operating system of Android Cloud Fox UI, Cloud Fox UI is based on Reactiveness on the android rewritten, Cloud Fox applications are built into the cloud Fox UI, Brush Machine Market Brush Cloud Fox UI, there will be built-in cloud Fox application.

He stressed that in the latest release of Cloud Fox six applications, Cloud Fox desktop, cloud Fox browser, Cloud Fox Input method, Meimei camera, Fox Guardian and casually play, are the emphasis on mobile Access, Rob users. "The idea is very clear, focus on the development of entry-level software." "he said.

He analyzed that portal software The enemy is very difficult to kill me, because the import software is to do independent operation, the development of 100,000 users, these 100,000 users is my, on the basis of the development of 200,000, 200,000 is my, mobile internet and the Internet play is the same, the final contention or entrance. Dong Defo think that as long as the entrance, a year can develop to 70 million or 80 million to 100 million users, into can do a separate listing, retreat can be sold to a large platform, so enter can be kept.

Dong Defo revealed that the current monthly new users can reach 5 million, as of the end of December 2012 users reached 35 million, cloud Fox active users around 30%. He said that this is the real data every month, without any moisture. It's a war of interest for me, it's hard to run, because I don't have a plan for a profit, at least five years.

Cloud Fox J3 Target 200,000

In the technology industry has gone through two stages, one is the technical stage, one is the product phase. At the technical stage, Jobs ' Apple was not in the lead, and Microsoft passed a technology that kept the lead. In the jobs era, the most revolutionary thing jobs did in his mobile phone was the logic of the screen and the keypad, which became a picture.

Now, in turn, the mobile phone is like a "DOS system", give it a command, a layer of menu, two-layer menu, three-layer menu layer down the button, the Apple iphone to remove the buttons on the keyboard, all pictures, similar to Window95. Apple's other idea is the App Store, which is useful for hardware vendors, but a separate store for Internet companies may now encounter many obstacles in the future, because the big hardware vendor himself is exclusive.

Cloud Fox network into the three mobile phone, he said, the first is to do with the British military three mobile phones, the first technology is from the British military this piece, the British military has a demand for us, we just do hardware and structural parts, software part of us. When we are done, we feel that this product will also be liked as an ordinary consumer, and we are beginning to invest in this aspect. It was very difficult to start, our first machine sold 2850 yuan, but we are doing the first three months of advertising, only sold dozens of, and then gradually up, but also word of mouth up, in fact, we do not spend so much advertising, now whether the network or industry users, sales are good.

J1 mobile phones and J2 mobile phone sales, probably sold a hundred thousand of units, J3 sales target is 200,000 units, he said the problem should not be small. Mobile phone customers are basically two categories, one is the fishing, military police, army, police, as well as express these industries, is the extreme user more.

Entrepreneurship Lessons and management experience

What are the lessons of your business these years? I think the lesson is that the direction of the wrong, than the harm of not trying to bring greater.

I think our first failure was mainly a mistake in the direction of judgment, but it was my personal mistake, as the boss of the company, may be slow half clap not afraid, afraid of is too fast, do the Internet may also be the same, you really have to think good only to do, now the internet era is not the same as before, the forest law is said to be fast unbeaten.

We find one thing, that is, you are in the wrong direction, even if you are successful in a short time, long-term I think the negative will be great, my own experience is the same, you in the right direction of continuous efforts, even if the effort is sustained, without that kind of explosion, we are now the efforts of the staff is a continuous effort, Do not have to work until midnight, tomorrow 10 o'clock in the morning, every day this ventilation style of play, we still have to manage the nine o'clock in the morning, to the night 6 o'clock this time.

Some engineers started with me, he said I was different, say at night sober, I joked, then you to the United States is not alive, is actually a life habit, you may change this habit, only need two weeks, maybe this two weeks time is a difference, you will be very annoying, But after two weeks you will adapt to this time, no one is born to be smart at night, the day is silly, so more is to manage such a time, so that most employees are willing to do, time is controllable.

Dong Defo said, do not use the enthusiasm of the staff excessively, I worked every day until 10 o'clock in the evening, in 07, 08, we worked so hard, the loss or loss, now our efforts are not as high as before, the profit on the profit, the development of users on the development of users, the growth will grow, I think that in fact, the excessive use of staff enthusiasm and efforts, in fact, he will become a kind of reverse injury force, because no one can work every day until 10 o ' night, because the age of the family has children, young to engage in the object, so that the time of entertainment, can not be cruel to all deprived, all deprived of, In the short term you will have a period of time, but you may have to fight for five years, when the ten-year war, your team may not be able to fight the continuous effort, because I was relatively hard earlier, is more crazy.

Now many of them have become the backbone of the company, in particular, IT companies have begun to enter the company to work, 80, in our industry is already prevalent, we also use forums whenever this play, may not be, more or interest-oriented, from pressure-oriented into interest-oriented, This may be more valuable.

Summed up two points is that the direction of the wrong, how efforts are not used. Second, the staff from the interest-oriented instead of pressure-oriented, 80, they accept the world view is pluralistic.