Cloud mobile phone is referred to the concept of speculation more technical innovation less afford to raise

Huawei Vision, Aliyun mobile phones, millet mobile phones, followed by the domestic brand "cloud mobile phone", the domestic mobile phone in the circle of people's nerves. Alibaba and Millet, the Internet company, appear to have opened up a new competition channel named after the cloud.

Cloud mobile phone surging, become the industry and ordinary consumers focus. But the cloud mobile phone really should be paid attention to the "cloud" service but let consumers foggy, many experts issued the voice is, "This is only the concept of hype."

A strong trace of speculation

Aliyun mobile phone launched the cloud operating system Aliyun OS, by many people in the industry that is only the depth of the Android system transformation. And it is the current market of ordinary smart phone propaganda way, but some experts think it is not smart.

Yi, Secretary general of the Mobile Internet Industry Alliance, said Aliyun's mobile advertising strategy is mostly in the game. Its promotional page says that Aliyun smartphones can "address directory backup to cloud space, and easily restore", and smartphones need to "spend 3 hours a piece to re-enter." In fact, the players who are slightly familiar with smartphone applications know that through a variety of third-party software, the backup and synchronization of the address Book can be easily achieved.

Again such as the publicity page called Aliyun smart phone "built-in map, around the shop, anytime to see comments, find concessions", but that the smartphone can not do. In fact, a large number of smartphone users have been accustomed to download a similar "public comment network" Such an application, to achieve the above function, such applications in the electronic market in the amount of monthly increase.

In fact, the "hype" behind the cloud mobile phone in the function does not reflect more than the advantages of smart phones. Aliyun mobile phone and Millet mobile phone flagship "Cloud Chat" function, through the smartphone on some of the online phone, video chat software can also be achieved. Aliyun mobile phone In many people's eyes is a network to buy mobile phones, Taobao Poly cost-effective, Taobao parity, Taobao mobile phone Wang Wang and so on are the group's own development of consumer-level applications, the crowd is relatively narrow, there is no third party to participate in the health of the ecological chain.

"Can't afford to afford it"

In addition, consumers will find the most impractical point is that the use of "cloud mobile phone" will cost too much valuable traffic. This is mainly reflected in the "cloud storage" function and software Automatic Updates. "Huawei and Aliyun mobile phones are 160G and 100G of cloud storage space, and personal mobile phone users do not need to upload such a large amount of data to the cloud, unless there is a strong business needs." In addition, in the current flow of valuable domestic network environment, the transmission of such data generated by the cost of users unbearable. According to the calculation, according to the current operators of the most favorable charging standards, the 160GB files stored to the "cloud", the flow fee of up to thousands of yuan.

According to some testers, Aliyun mobile phones slide to the main screen pagination, not browsing the Web page, not logged in to the client, the application on the page will be network links, will see 3G traffic fast. So the user experience may be difficult to call comfort assured.

In addition, in an AI media organization of consumer Research, 80% of consumers think as domestic unknown brands, Millet mobile phone 1999 yuan pricing is too expensive, dual-core configuration is not enough to support the reasons for the purchase. and Aliyun mobile phone 2680 yuan pricing is obviously more. Through the network sales of Millet mobile phones, its online after-sale maintenance services and so left a series of question marks, so that the industry's sales can not be optimistic.

Don't be fooled by Apple and Google

Perhaps many people from the domestic internet companies began to do mobile phones, Lenovo to the acquisition of Google Motorcycles, some views that internet companies do mobile phones will be the trend. As for the "Cloud mobile phone", Apple's icloud appears to be pointing the way. And Zhang, the chairman of the Media advisory board, throws out the idea: "Internet companies are swarming into ' cloud phones ' and don't be fooled by Google and Apple. In fact, Google's purchase of motorcycles are mainly sold outside the purpose of mobile phones, Apple launched icloud itself is just telling a ' story ', for other manufacturers is likely a trap! ”

Zhang is looking at Apple's "Trap" theory: "Apple has always been good at doing bad things to boost confidence, especially as Mr Jobs leaves, and Apple needs to tell a better story about the future." In fact, the cloud service provided by icloud is more than the essence of the concept. Domestic enterprises always want to learn apple, jobs, but can not find a unique practice, it is likely to just step into the trap of a ' cloud '. ”

Looking at the timing of Apple's "cloud" concept with its domestic brand, a stark contrast can be found. Apple is yet another value-added service that has been built in the iphone, ipad and other mobile internet terminals and App Store app stores, and the market share is good. While the domestic manufacturers in the big fry "cloud" concept, but to go back to face still show incomplete terminal sales, application store construction.

Cloud mobile phone is too early

Whether to buy a motorcycle through Google, you can easily think that internet companies to do mobile phones will be the general trend? Zhang that this is not really a good acquisition: "Google acquisition of motorcycles, the actual fancy is the latter's patent, selling not to sell mobile phones should not be Google's attention." Internet companies operate on light assets, rather than handling the heavy assets of the mobile phone industry, which is hard to unload once it touches it. Alibaba selling network services, without facing inventory, capital turnover and other issues, and if the sale of mobile phones, will face a large number of mobile phone inventory, the backlog of costs, for its drag. ”

Huawei, a device maker, has no cloud business, and the free App Store, which is currently under construction, has only 2000 apps.

In any case, "cloud phone" has opened another game of the prologue, but now it seems that the introduction of consumption is premature. "Real cloud phones should be done in real time online, and everything is done in the cloud," he said. Domestic 3G network traffic charges in four or five years will not have a significant downward trend, I believe at least for a long time, its concept will gradually become reality. "Zhang said.

(Responsible editor: Lu Guang)