Cloud mobile phone: Looks very beautiful terminal vendors are in awkward position

Although the current cloud handset manufacturer's respective slogan shout loudly, but the user does not pay. Under the constraints of various conditions, the current cloud mobile phone is still in the conceptual stage.

The smartphone market is in the ascendant, cloud mobile phones as a new concept into the eyes of consumers, but as the day language chairman Rongxiuli said, "Any new product launch, must undergo a gradual process of consumer recognition." "At present, the cloud mobile phone for users, but also just look beautiful."

Cloud mobile phones, cloud storage, cloud services, the only such a term has let consumers foggy, confusing clues. Now, "cloud" has become the most fashionable term for companies to flaunt their own, in the interview, most industry experts to the "Communications industry newspaper" (net) reporter said, cloud mobile phone hype far more than technical innovation. "The popularity of cloud phones is mostly the result of freshness rather than a real understanding or fancy of cloud phone functions and cloud services," he said. One industry insider said. Although the direction of the development of cloud phone is beyond doubt, but for now, because of various conditions, the cloud mobile phone is still in the conceptual phase, the mobile phone "cloud" era has not come.

Hype too Much is "cloud"

July 28, Ali Cloud computing together with the end of the day language company, in order to W700 as a prototype, the joint launch of the first domestic Aliyun OS cloud smartphone. Aliyun mobile phone by providing a maximum of up to 100G of cloud storage space, users can be used to sync contacts, text messages, photos, call records, notes and so on. Users can invoke multiple applications directly without having to install software downloads locally.

Compared to the 100G cloud storage space of Aliyun mobile phone, Huawei Cloud handset vision has 160G storage space provided by Dbank network disk, simultaneously can realize synchronous backup and erase of the information of PC, handset and tablet computer multiple platforms. And the introduction of "mobile phone is not afraid to lose", "wonderful to dump", "content with" the three major business.

"Now talk about cloud phone is actually more in the hype concept." "ZTE's executive vice president Shiyou said in a media interview that most of China's consumers are not fully accepted the concept of smart phones, talk about cloud phone is too early, when the future development of the smart machine to a certain stage, the concept of cloud will become a reality.

Industry veteran analyst Wang bin also believes that the cloud mobile phone under hyped. "In terms of the current listing of the cloud mobile phones, basically just provide a directory and other file backup and synchronization services, the current many manufacturers say cloud, but also just for consumers to buy mobile phones to find a fashionable reason." ”

At present, the concept of cloud phone is not out of the smartphone category, in contrast, Apple's icloud philosophy is further, icloud continued the MobileMe service, while with Aliyun, Huawei Cloud the same cloud synchronization function, free to provide users with 5G of storage space, but the music purchased from Apple , applications, e-books, etc., do not occupy storage space.

More innovative, Apple has released a $24.99 Itunesmatch service Each year that scans users ' hard drives that store music, allowing users to listen to music on any Apple device that matches the matching criteria in a icloud server. It should be said that domestic handset manufacturers in the innovation is still unable to match the apple.

Users are not buying it

Although the current cloud handset manufacturer's respective slogan shout loudly, but in this reporter visit found that consumers do not have a cold, there are users to worry: "Cloud mobile phone claims to have a variety of cloud applications, there is a built-in map, but also online shopping, but now the smartphone download application can not complete these functions?" Moreover, although there are hundreds of g of cloud storage space, but frequently on the data synchronization, if the 3G upload, traffic fees who can afford?

"In practical applications, the need to transfer to the cloud storage space applications, the resulting huge data traffic will be unbearable, and access to data at any time to the wireless network coverage and load requirements are very high." "Industry expert fan to this reporter analysis way, the current 3G network coverage and capacity are relatively limited, if a large number of users call cloud data, Network load will reach saturation." The wireless network is still the fastest WLAN network coverage is not perfect, mobile network speed is not up to the requirements, even the fastest WCDMA network, Most areas of the rate theory or 7.2Mbps, equivalent to less than 1MB per second speed, the actual speed is lower, if access to hundreds of g of data, users call the timeliness of data is not guaranteed.

From Taobao Mall in the cloud mobile phone user evaluation is not difficult to see, the built-in application of too much and can not be unloaded, become consumers of Aliyun mobile phone's biggest complaint. Aliyun mobile phone built-in Word-of-mouth network, mobile phone for the Aliyun map positioning and other Alibaba's full application. Fan believes that the current cloud mobile phones are mostly cloud applications and cloud services built in advance, did not introduce more features of their own services, in the nature of mobile phone service has not changed.

In addition, the security of the cloud has been questioned by insiders. In April of this year, Sony suffered a hacking attack that led to the theft of key information such as the names, emails and login codes of more than 77 million of users. There is evidence that hackers who hacked the Sony database took advantage of Amazon's EC2 cloud computing service to launch an attack.

From the current point of view, rice chat and other applications have an automatic matching with the Address book function, and whether the cloud mobile phone will cause more user data leakage, but also become consumer concerns. The more obvious problem is that the use of a large number of data services, the mobile phone battery is more demanding, the current cloud phone has not been a long time to use the data business and specifically designed.

Terminal vendors are in a dilemma

With the continuous shrinking of telecom operators ' voice business revenue, it is bound to increase the strength of mobile data network construction, and to provide more powerful cloud computing capacity. August 31, China Telecom officially released the Sky Wing cloud computing strategy, brand and solutions, and plans to officially launch in 2012 Cloud host, Cloud storage set series of days Wing cloud products.

The large-scale application of cloud service will come sooner or later, Fan said, all telecom operators, terminal manufacturers and Internet service providers do not want to enter this stage as soon as possible, take the lead in training users to use habits, to lay the foundation for future outbreaks. Ultimately, it may be Apple, Google and Microsoft, which have operating system-owned service providers, who hold the portal to cloud services. With pipelines and strong cloud computing capabilities, telecom operators will be the main providers of future cloud computing services.

and can terminal operators through the cloud mobile phone customer service in the cloud is congenitally deficient? The Web-centry cloud service, which Samsung has been developing, is expected to launch its final results in September, while HTC's sense service is in the midst of a domestic trial run.

Still, the situation for end-users will be the most embarrassing, with most of them working with cloud service providers to provide them with OEM handsets to expand their market share. And when the network environment is getting better, the function of the terminal hardware will be accomplished by the powerful processing ability of the cloud, the demand of the hardware performance of the handset terminal will be lower increasingly. "So how to adjust your direction before the advent of the mobile cloud computing era is a problem that end hardware manufacturers must consider." "Fan said.

Wang Bin said that the development of mobile Internet and the arrival of cloud mobile phone is one of the nature of the mobile Internet itself is built in the cloud, are all through the cloud server to provide a variety of computing and storage services, it is clear that this is not the direction of smartphones, but the characteristics of mobile Internet. At present, the handset enterprise is only the hardware manufacturer, does not have the Internet, the software service experience and the ability, this will be the terminal manufacturer to face the cloud service the biggest problem.

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Cloud mobile phone companies blocked

Due to various conditions, the large-scale application of cloud services is difficult to achieve in the short term, Cloud mobile phone companies encounter difficulties, internet service providers and terminal manufacturers will face serious challenges.

First of all, the Internet service providers and their efforts to make deep customization on Android, it is better to devote their energy to the characteristics of the service to the extreme, so that their services can run on multiple operating systems, or even a system across the shell system. Only in this way can you get rid of the operating system to the maximum extent of their own services, so that users cannot live without your service and not the following operating system; second, for the terminal manufacturers, the future of the environment may be more significant changes. Although the future mobile phone industry will not like the PC industry, but in the cloud computing era, computing power, storage capacity will not be concerned about, but the design, touch screen quality and price is the focus of manufacturers, So terminal manufacturers either increase these areas of research or invest huge sums of money with telecoms operators or internet giants in the ability to provide a higher level of cloud computing.

(Responsible editor: The good of the Legacy)