Cloud music foreground light threshold high player want to say love you not easy

Recently, a domestic portal launched a music phone client. I think if as a mobile music player, the launch of the product is really a little "late" means. At present the domestic handset music player's market status basically is the PC side player's duplicate. In this case, the new player wants to survive and must kill a set of ways to copy the success of other old-school music players. At present, "cloud music" has become many new and old players to compete for market share of the new battlefield.

So, what is cloud music? When it comes to cloud music, let's start with "cloud services": data or services are distributed across a wide range of distributed computers, and the data services that local computers connect to through high-speed Internet access. From the definition of cloud services, we can conditionings to understand the meaning of "cloud music": no need to download locally, directly through the Internet to connect to the cloud server can enjoy the music listening service.

In the traditional way, we listen to music through mobile terminals, the first need to connect the network to download music, and then transferred to the mobile terminal to listen to, so the limited storage space mobile terminals will be full, and music download, transfer operation is very cumbersome. The birth of cloud music allows all problems to be solved.

In fact, cloud music is not a new product, as early as 2009, the major IT giants have opened the "Music Cloud computing" Overture. Apple acquired the music website Lala in December 2009, laying the groundwork for the cloud technology version of itunes, followed by the acquisition of simplify media by mobile streaming media in May 2010 and Hewlett-Packard, which announced the acquisition of a music service provider Melodeo in June. The common feature of these acquired companies is that they provide technical support for a variety of music delivery equipment. For a while, "Music cloud computing" has been hailed as the most promising application direction in the field of cloud computing.

Looking back at home, Cloud music has already unwittingly become popular, more common such as radio mode, because music radio has the ability to choose different kinds of music to play according to user preferences, followed by the need to download, direct listening to the advantages of convenience. Music radio in the domestic rise, followed by the birth of shrimp music, Watercress FM and other radio-oriented new music service platform. At the same time, many senior digital music platform also launched a Cross-platform playback function, the PC side, the Web side, mobile clients and other platforms, through a unified account management, to achieve a direct seamless synchronization platform.

From the author's description of the function can be drawn, in fact, the so-called cloud music service has already been born. And in a variety of product models to serve the user, but even if the cloud music has a number of advantages, and the current access to real success of the products are not many, for the following reasons:

1. Cloud Music Accumulation

The number of cloud music is to weigh a music player good or bad important standard, along with each digital music publisher to the copyright importance of increasing, digital music player as a communication platform, through legal formal way accumulated cloud music is a need to waste a lot of manpower, material and financial resources of huge project. Therefore, many music stations in the early stages of development, forced to rely on piracy music development, and its once the development and expansion, it is bound to need to make its library genuine, which for many just started small companies is a life-and-death obstacle. And the rich financial senior digital music platform is no pressure. Cool dog Music After years of accumulation, by virtue of the record company and the digital music distribution agencies good relations of cooperation, has been sitting in the domestic largest genuine music cloud library. All the songs are available.

2. Data transmission

The transmission of cloud music needs to be done via the Internet. When users play high-definition music, they need to achieve a large number of data fast and stable transmission download, which is a major test of the traditional digital music platform. Some platforms, because of their lack of technical reserves, can only work with large cloud platforms to improve the stability of data transmission. Or build data centers as much as possible, and rely on CDN across the country to improve the quality of data transmission. As a result, some digital music playback software high-definition music playback services will charge users, but only to upgrade the cloud server does not meet the needs of users to listen to high-definition music, must be in the way of data transmission of the revolutionary adjustment. such as Cool dog music original Peer-to-peer communication mode, with its spread across the country's cloud service center, fundamentally guaranteed the HD Lossless music fast and stable transmission, and even the HD MV such video resources can also be achieved point to place.

3. User accumulation

At present, the most common two actions that users use when playing music are: 1. Select an album or a singer's music, then play according to the Heat; 2. Go directly to the radio mode to play. If the digital music player's radio program resources are very rich, it is bound to use more households have a huge appeal.

The regular digital music broadcast platform's radio station, often by the editor in advance picks up the track, then the user passively listens, this also caused the radio product widespread renewal slow predicament. Now the mobile Internet has entered the mode of data transmission, the content can be created and operated by the user, the digital music platform editing only part of the management and audit, this way is currently mobile internet platform more fiery UGC mode.

The author thinks, the digital music platform can open the arrangement of the radio station completely, give full play to the user's independent initiative, and the digital music platform only needs to examine the content to carry on the audit optimization, so the theory can quickly birth thousands of kinds of individuality radio station, the content of the platform can also enrich to realize

Therefore, in this mode, the platform must have a huge user base, but also need to have some high-quality users to participate in the construction of the content, this is a senior digital music platform unique strong resource advantages. For example, cool dog music, after years of development, its platform has 450 million registered users, while cool dog music also opened the user-made radio content function, users can even upload their own songs, a huge user base to the platform has brought great vitality.

To sum up, although the concept of cloud music is very beautiful, users also like, but really can play the cloud music of the digital music platform is not many. It must be in the cloud hardware construction, cloud library accumulation, digital music copyright cooperation, as well as user accumulation and so have the absolute advantage, it is possible in the "cloud music" this looks very beautiful market share a cup of soup.

(Responsible editor: Lu Guang)