"Cloud outsourcing" model will lead the 3.0 era of service outsourcing development

At present, we are in the beginning of the third wave of information technology revolution, cloud computing will become the latest "destructive" driving force, can improve social productivity, promote the overall social information, and completely subvert the current business model and system. From an industrial point of view, as in the 90 's "millennium bug" for India's outsourcing enterprises brought about by the development opportunities for China's outsourcing industry, this is China's service outsourcing industry and enterprises "overtook" the world's big opportunity.

The development of information technology from the computer, Internet age now into the 3.0 era, that is, the cloud era. Modern service outsourcing is the product of information technology and Internet dual technology, and its development and change will be affected by the development of information technology. In the wave of cloud computing, outsourcing services based on the "cloud" platform and the "cloud" model have emerged and become the mainstream and trend of the development of outsourcing industry. We define this outsourcing service based on the "cloud" platform and the "cloud" model as "cloud outsourcing".

1. Definition and characteristics of cloud outsourcing

Ding Tao thinks that the so-called cloud outsourcing, is based on the "cloud" platform, "cloud" mode and "cloud" concept of outsourcing services. It includes three levels of content, one is based on "cloud platform" outsourcing, namely "cloud computing" and SaaS mode outsourcing services, the second is based on the "cloud" mode of outsourcing, that is, outsourcing enterprises to their own service model from the linear traditional point-like service model into a Non-linear PAAs platform service model; three based on "cloud" The concept of outsourcing, that is, to gather a large amount of personal and enterprise service resources of the "service Cloud", that is, the upgrade version of the package.

The core of cloud outsourcing is to establish a standardized unified outsourcing service processing platform, and integrate service into the unified cloud platform through standardization, modularization and process, and unify the processing in the database. Then according to the needs of customers, and then tailored to the needs of the enterprise's personalized part of the process, so that services can be in the cloud outsourcing system on the pipeline operation processing. At the same time, it is also a cloud of services, the cloud and end to have a good coupling. Facilities and platforms are cloud, service is end. Cloud Outsourcing can be formed only in the cloud: whether it is software development, software services, financial management, human resources, all servers become a service; The cloud can be private, public, or Third-party, and the end must be private.

Therefore, the concept of cloud outsourcing can be summarized as follows: Cloud outsourcing = (software cloud + platform Cloud + facility cloud) x service

In the field of cloud outsourcing, we can divide the cloud into three categories of service objects:

(1) Service cloud is the embodiment of the Internet of outsourcing industry, that is, the public cloud model. can provide users with a more complete application outsourcing services, fully in the SaaS mode of delivery services, because of its own SOA, user application extension will become very convenient. Therefore, a variety of services through the service cloud can be completed at once.

(2) Operation Cloud, that is, private cloud mode. Service outsourcing Enterprises in the internal establishment of a unified operation of the cloud platform, customers will be outsourced services to the process, intensive, software implementation of the way, while the internal management of the Enterprise is also integrated in the cloud platform, which is for the enterprise's internal cloud outsourcing applications.

(3) Industry cloud, industry cloud is the combination of service cloud and Operation Cloud. To vertical industry as the basis for a vertical industry characteristics and needs, internal integration of service resources, external services to provide a full range of cloud outsourcing model.

The characteristics of cloud outsourcing are mainly embodied in the following aspects:

(1) Super scale. "Cloud" has a considerable scale, Google Cloud computing already has more than 1 million servers, Amazon, IBM, Microsoft and Yahoo and other companies "cloud" has hundreds of thousands of servers. The cloud gives users unprecedented computing power.

(2) Virtualization. Cloud Outsourcing enables users to obtain services at any location, using a variety of terminals. The requested resource is from the cloud rather than the fixed physical entity. Application in the "cloud" run somewhere, but in fact the user does not need to understand the specific location of the application run, only need a notebook or a PDA, you can access the network services to obtain a variety of powerful services.

(3) High reliability. The cloud uses such measures as data duplication fault tolerance and computing node isomorphism to ensure high reliability of services, and cloud computing is more reliable than using a local computer.

(4) universality. Cloud outsourcing does not target specific applications, under the support of "cloud" can construct the ever-changing application, the same "cloud" can support different application operation simultaneously.

(5) High scalability. The scale of the cloud can be scaled dynamically to meet the needs of application and user-scale growth.

(6) on-demand service. The cloud is a huge pool of resources that users buy on demand, charging like running water, electricity and gas.

(7) Extremely inexpensive. The special fault-tolerant measures of the cloud make it possible to use extremely inexpensive nodes to form the cloud; Cloud's automated management lowers the cost of data center management, and the commonality and versatility of the cloud greatly increases the utilization of resources; "cloud" facilities can be built in areas with abundant power resources, thus dramatically reducing energy costs. Therefore, the "cloud" has an unprecedented price/performance ratio.

2, Cloud outsourcing to the service outsourcing business model brought about by the fundamental changes

The transformative impact of cloud outsourcing on the business model of service outsourcing enterprises can be divided into eight aspects:

(1) Traditional BPO services, including data processing, human resources management, financial outsourcing, administrative background services, and so on, will form the SaaS (software as a service) mode of cloud services, through standardized, modular and flow of cloud platform, to provide customers with unified and on-demand seamless service.

(2) Traditional software outsourcing services, including software development, software testing, software support services, will form a PAAs (platform as a service) mode of cloud services, service providers through a unified cloud application development and deployment platform for internal development, testing and coordination with the customer development and management.

(3) Traditional IT infrastructure services, IDC services, IT Services, help desk, and so on, will form cloud services based on IaaS (infrastructure, service) mode, providing server, storage and network hardware and hardware-based IT services in a service format, and Ito will reposition itself as ITCO (it Cloud outsourcing).

(4) Under the traditional outsourcing mode, IT infrastructure services are difficult to achieve offshore. In the cloud outsourcing model, IT infrastructure services, particularly in the area of data center and infrastructure management, will become a viable operational model for the global service delivery model.

(5) The related trends of virtualization, cloud services and employees running personal desktops and notebook systems on the corporate network will drive companies toward cutting it hardware assets. In the cloud outsourcing model, if the ownership of the hardware is transferred to a third party, there will be significant shifts across every level of the IT hardware industry. Thus forming the whole IT service domain reorganization and shuffle.

(6) Based on the traditional software development outsourcing, IT management, data center and call center hosting and other IT outsourcing services, in the cloud computing model, the future trend may be the outsourcing of data and application outsourcing, take the software SaaS model.

(7) In the Cloud outsourcing model, it and the delivery of business services are increasingly approaching a supply chain, which will promote customer service management from "factory-style" to "supply chain" management. Timely acquisition (Just‐in‐time), according to the use of fees (PAY‐AS‐YOU‐GO) and other lean production mode will be applied to the management services and outsourcing process.

(8) Cloud outsourcing will bring about the fundamental change of outsourcing service Enterprise operation mode, from now on the linear income growth model of the personnel scale theory to the Non-linear income growth pattern (namely is not directly related to the labor based growth, and the service capacity and the scale positively relates) the transformation, this will bring the industrial management idea and the way major change.

3, Cloud outsourcing to the outsourcing enterprises to bring opportunities

In the era of cloud outsourcing, outsourcing industry to the Matrix, Division of labor becomes more and more professional, the more subdivision. So from the vertical to the level, and then to the matrix, cloud outsourcing is the most important service, there is no application of service. This will lead to new resource optimization, new models and industrial division.

First of all, cloud outsourcing will promote the establishment of symbiotic relationship, can facilitate the service provider and users and partners to achieve value of collaborative creation. The cloud has brought many companies together to create a more comprehensive solution to meet the needs of the marketplace, with small companies joining big companies as a value-creation system, not just for efficiency, but for responsiveness and innovation.

Second, "Cloud outsourcing" will bring "cloud creation". Based on the concept of crowdsourcing, cloud creation is a business that creates new business services in partnership with individuals and other external institutions. Cloud creation allows an enterprise to extend beyond its geographical boundaries and utilize geometric multiples of the intelligence of its workforce. Companies will increasingly use networks or ecosystems to create competitive advantages and coordinate activities to gain value.

Third, cloud outsourcing will extend from service to manufacturing, with the area of EMS and ODM becoming blurred, under the cloud service framework, it is expected that future design and manufacturing Integration Services (designing and manufacturing service, DMS) will replace EMS, manufacturing will be from "cost" Guide and extend to design orientation.

4, the enterprise constructs the Cloud outsourcing service to need to solve the question

(1) The core of "cloud outsourcing" is the dynamic allocation of resources, the design concept of on-demand service, and the characteristics of low cost to solve the demand of massive service. Hardware and infrastructure to form a "cloud" relatively easy, and how to service----given that the performer of the service is not the machine, but the human----forming a dynamic adjustment of the distribution of "cloud" is the outsourcing into the "cloud" the key issue of the era.

(2) The second problem that "cloud outsourcing" needs to be solved is the pressure of mass storage. Cloud services mean that all the burdens are transferred to the service providers. It's like laying waterways for thousands of separate pools of water and bringing them together. How big a container would it be to install the vast ocean that sinks into the pool? To do "cloud outsourcing", massive storage will be a most basic input.

(3) The third problem that "cloud outsourcing" needs to be solved is the pressure of information backup. Carr "It is no longer important" in the book, the "cloud platform" analogy to "the information age of nuclear power plant", because "cloud platform" has a strong information processing capacity. But what if this nuclear power plant explodes? Therefore, offsite storage and disaster backup industry will usher in tremendous development opportunities.

(4) The fourth problem that "cloud outsourcing" needs to be solved is the information security problem. How to discourage customers from using "cloud services" security concerns is to promote the core of cloud outsourcing. Therefore, the cloud security services, that is, the safe Internet, will become another industry with broad market prospects.

5, Cloud Outsourcing mode, service outsourcing enterprises growth path

Over the past 20 years, the outsourcing firms have exhausted their means to improve efficiency, by simply automating and shifting their mission to the target countries of Low-cost Labour, earning so-called "Labour arbitrage". The profit margin of Chinese outsourcing enterprises is mainly because the operating cost of each company is too high, which leads to lower profit. For example, a staff member of ADP in the United States can serve 1000 employees, compared with 1:30 in China. and restricting the development of these outsourcing enterprises is the technology has not been with the development of scale, there is no standardized system platform. For Chinese outsourcing enterprises, the bottleneck of scale is difficult to break through, only by providing one-to-one service and so on. To continue to reduce costs, we must pursue a more efficient economies of scale. Standardization is the future of outsourcing enterprises continue to develop technical support, who first developed a standardized platform who may become the future market leader. Cloud Outsourcing is a key driving force for enterprise development. The key feature of cloud outsourcing is the transition from cost-arbitrage mode to efficiency-scale model.

China's outsourcing service providers can take two development paths:

One is to build a cloud-based multiuser data center to lower its costs and improve its service configuration, embed cloud services in its broader outsourcing offerings, and make itself a cloud outsourcing service provider. And the outsourcing vendors without the ability to develop cloud computing must ally themselves with cloud computing partners to form a portfolio of services + clouds;

The second is to build cloud services based on vertical industry, vertical industry knowledge accumulation is very important to the enterprise, can help enterprises to build core competitiveness, the upstream development of the industry, but also to help enterprises in the development process with stronger stamina.

No matter what mode to take, the internal operation of the cloud is the first step. The outsourcing enterprise can split the business process and service functions into the smallest functional modules and combine them with cloud technology, thus creating personalized business functions, while shortening the original two-year architecture to a few weeks or a few months to complete.

Cloud Expo General Session spokesperson Marty Gauvin believes that outsourcing will enter the 3.0 era, driven by cloud computing. Outsourcing 1.0 times is "to do what you don't want to do at a lower cost" ("your Mess for Pager"), Outsourcing 2.0 Times is "strategic/Selective outsourcing" (strategic or selective sourcing), while cloud outsourcing is " On-demand services based on cloud computing (on-demand flexibility of Cloud infrastructure services). Is the 3.0 era of service outsourcing development.

The advent of the cloud is creating a new ecosystem that will be the leader in a new era of consolidation and a new approach to customer collaboration. "Cloud Outsourcing" will create the 3.0 era of outsourcing services, that is, the strategic synergy between customers and outsourcing enterprises, through the modular, standardized process docking between the two sides to achieve customer-centric flexible boundaries, intensive production, flexible services and seamless links, that is, based on "cloud outsourcing" based on the whole process Integration service model.

(Responsible editor: Lu Guang)