Cloud services enable IT companies to see the dawning mobile device as a new eco-chain

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Beijing time July 1 news, according to foreign media reports, June 2012 will mark the science and technology industry into a new era.

June 11, Apple shows iOS 6. IOS 6 includes maps and speech recognition applications, and the itunes Store offers music and movies, all of which are connected to Apple's cloud services via the Internet.

A week later, Microsoft unveiled the Surface tablet computer. Surface has access to the Internet and Microsoft's cloud services Windows Azure; in Wednesday, Google unveiled the latest mobile phone and tablet computers that can access cloud services, and a media player named Nexus Q. Nexus Q supports Android devices, the internet and Google Cloud services.

A billions of-dollar industry is fast abandoning PCs. Last year, HP and Dell PC business revenue reached about 70 billion U.S. dollars, but they are largely not in the Apple, Microsoft and Google June on the cloud services show. Dell refuses to disclose future cloud strategy; In a statement, HP spokeswoman said the company's servers and software were being applied to "8 of the world's 10 largest web sites, 4 of the 5 largest search engines, and the largest 3 social media in the United States," but did not talk about PCs.

The future of the technology industry poses a challenge to Intel. Intel's chips are used in Apple products and many other devices. Intel has a fairly high market share in the chip market, but it is usually a lower-margin chip and faces stiff competition. Nvidia's chips have been deployed to Google devices.

All mobile devices connected to cloud services constitute a whole new ecosystem, each of which is a powerful computer capable of accessing unlimited storage capacity and processing power in cloud services. "We are entering a new era where consumer electronics are a combination of hardware, software and cloud services," said Matt Hershenson, head of Google's hardware business, Matt Hessenson. "Hessenson's point of view is also suitable for business computing.

Last Friday was the 5 anniversary of Apple's iphone debut. Next week, third-party iphone cloud service applications will also usher in the 4 anniversary. Google last year thought that the experimental cloud device is now almost the mainstream product.

People currently use their own iphones and tablets at work. More than 5 million enterprise users edit documents and Exchange spreadsheets in Google's cloud Services application. Microsoft's cloud Services App Store Azure Marketplace has 273 business and financial applications.

Many of the rules of the new ecosystem are still under development. With the Kindle tablet, and the successful cloud services and apps store, Amazon may become an important company in the era of cloud services, and Barnes & Noble may become an important company in the cloud service era, but it lacks a large cloud services data center.

The competitiveness of the cloud service era is mainly embodied in the control of millions of computers connected together through cloud services, and the application market where people can discover, sell and manage applications. There are few physical stores selling software, but sales channels are still important. Even the iphone has not really been successful until it has a lot of apps.

Applications are mainly developed by Third-party developers. For decades, developers have been very important to the industry. If vendors can provide excellent application development tools and a large potential user base, developers will make the products of manufacturers become "necessities." In the advent of the PC, the promotion of product sales is the "Flight Simulator" games and Lotus and other Office software, now promote product sales are "Angry Birds" (Angry Birds) and Google Apps.

In the Wintel World, Microsoft publishes a new version of Windows every few years. In contrast, Apple announced 6 versions of its mobile operating system in less than 5 years; Google's operating system for cloud-enabled notebooks is upgraded every six weeks.

For so many devices, the decision to experience may be cloud software, but hardware is the basis of experience. This is why Apple's late former CEO, Steve Jobs, has been so stubborn in controlling product software and hardware as well as Apple's scrutiny of third-party applications.

Microsoft has not communicated to hardware partners prior to presenting surface, but the display surface helps drive partners to launch Windows 8 Tablet PCs. Google's closest hardware partner is Samsung, whose latest tablet is made by ASUS.

Google says it is willing to work with hardware vendors, but partners must focus on offering products that meet the needs of their businesses, rather than just producing cheap PCs. "HP and Dell can understand the needs of companies and promote their products to corporate customers," said Sundar Pichai, senior vice president of Google Chrome, Sanda Pi. We don't have a sales team for corporate customers. "(Sunshine)