Cloud TV market reaction is Bland: the concept machine difficult to lead consumers in pursuit

"Http://www.aliyun.com/zixun/aggregation/39556.html" > Gold nine Silver ten "color TV before the advent of the traditional season, including Skyworth (micro-Bo), TCL (micro-bo), Hisense, Konka, Changhong, Haier, including the domestic color TV manufacturers have launched the concept of cloud television, and has introduced their own cloud television products. Cloud TV officially on sale One months later, the reporter visited the market to find consumers "see more, Buy less", the reaction is more prosaic, consumers buy color TV products more attention to price and quality and other basic indicators.

Cloud TV market Reaction plain

This week, reporters visited Suning Tianhe shop, Onelink, Gome (Weibo) Victoria shop, South Day Square shop, in several major domestic color TV brand counters have seen the cloud TV products are placed in the most conspicuous position, the reporter noticed that consumers in the cloud TV products stay before the more, but the actual inquiry and the number of the purchase is quite small. Guangzhou gome color TV Business related to the responsible person told reporters, from the Gome sales data, the cloud TV listing so far, sales flat.

However, information from manufacturers shows that the performance of cloud TV during the National Day is not bad, Tcl revealed that during the national day some of the cloud TV models sold off, Innovation Group brand Director, spokesman Li Cong to also said that Skyworth Cloud TV products sales well, in line with the expected, but the overall sales in the total ratio is only 5%.

Li from want to frankly, subject to the network speed, content and other aspects of the problem, as well as the cloud TV function development is not enough to bring the actual meaning of consumers are relatively few, have restricted the development and promotion of cloud TV. The head of Guangzhou Gome also mentioned that the current price of cloud TV is relatively more expensive, but also affect its affordability-oriented consumers in the acceptance degree.

Concept machine difficult to lure consumers

In fact, not only is the cloud TV, including 3D TV, Smart TV and so on in recent years has been hyped "concept machine", in the consumer there is a bit of a cold shoulder, the data from the United States of Gome, consumers are more inclined to buy ordinary LED products, Guangzhou gome, the person in charge of the concept of color TV frequency of the impact, Large-size LED product prices have been reduced, joint-venture brand and domestic brand price difference is not small, but also stimulated the consumer to buy LED products, "this year 46-inch-70-inch color TV sales than in previous years 10% of the promotion, accounting for the overall sales of about 26%."

LED product sales climbed steadily, TCL released sales figures show that September led product sales reached 623,000 units, an increase of 234.9%, in the previous "2011 Color TV market Six months" also showed that led has become the mainstream market products, retail sales market share has exceeded 60%, This proportion will be further improved in the future.

Consumer Purchase Index More practical

Indeed, compared to the dazzling, unclear concept, consumers buy color TV products are still quite practical consideration. This newspaper had previously done a survey on the show, 60% of consumers believe that the main use of TV to buy or watch TV programs, so whether clear, the movement without trailing, such as screen display quality, is the most concerned about the purchase of TV indicators. In addition, 40% of consumers are price-sensitive people, they think that the use of TV is relatively low, as long as they can see, so will choose cheaper products. Almost all of the respondents said they would not use the Internet, social applications, etc. as a choice of indicators, that TV is not the best carrier of this kind of function, more likely in mobile phones, PCs and other personal mobile terminals to apply such features.

Nevertheless, domestic color TV manufacturers still do not intend to relax the "concept machine" of this kind of effort, Tcl Electric Sales company general manager Yang said, although the Internet, social and other functions more suitable for personal mobile terminal applications, but does not mean that the family does not have the need for intelligent living room, "from the plane to three-dimensional, from SD to High-definition, A wealth of intelligent applications, consumer awareness is also improving. Lee also said from the thought that including 3D, intelligence, cloud applications are the future development direction of the industry, as a leader must invest in the resources, storage technology, and education for consumers, "Skyworth is increasing the investment in technology research and development, and strive to improve the cloud TV environment, not because of some difficulties and stagnation."

(Responsible editor: Lu Guang)