Recently, China Merchants Bank Shanghai Branch has become the Mercedes-Benz Cultural Center founding Partners, successfully for the cultural center of the Oriental Pearl Anschutz Culture and Sports Development (Shanghai) Co., Ltd. for loans. The loan is a creative attempt to obtain the franchise for the purpose of loan, and the future income of the franchise as the source of repayment, and is also the beginning of the cultural industry franchise loan. China Merchants Bank related officials said that although the cultural industry has made great strides, but few enterprises get large bank loans issued. The reason, on the one hand, is that the cultural financing information channel is not smooth, the bank to this kind of latent financing demand excavation insufficiency, on the other hand is the cultural industry displays the high risk, if the future income is uncertain, the intellectual property is difficult to evaluate, the enterprise management risk is difficult to control.
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