Mobile Internet terminal is through wireless technology access to the Internet terminal equipment, can achieve mobile multimedia and the Internet seamless connection. Mobile internet terminals mainly include smart phones and tablet computer two major categories of products. The mobile Internet terminal chip, including the communication chip, also includes the application processor and so on.
China has become the global mobile Internet terminal manufacturing base
After years of development, China has become the global mobile Internet terminals manufacturing base, of which the production of smart phones accounted for more than 60% of global production. As the mobile Internet terminal Manufacturing is labor-intensive industry, foreign terminal brands such as Apple, Samsung, Nokia, Motorala, in order to reduce costs, have to build production plants in China, or to seek the Fuji Kang, Dongxin EMS (Electronic manufacturing Services) enterprises to OEM. The output of China Mobile's Internet terminals has also increased rapidly. With the rapid growth of the terminal output, the domestic mobile Internet terminal chip market scale is also expanding rapidly year by year. To the mobile phone chip market for example, 2012 domestic mobile phone chip market size of 163.5 billion yuan, an increase of 8.6%. The future domestic mobile Internet terminal chip market will maintain a rapid growth trend.
China Mobile Internet terminal chip market competition situation
At present, the domestic mobile Internet terminal chip and application processor manufacturers mainly have Qualcomm, Apple, TI, Samsung, Marvell, Nvidia, Broadcom, VIA, Intel, Rui Core, medium star Micro, surplus square micro, amlogic and so on. In the past few years, the domestic mobile Internet Terminal Application Processor market is basically the world of multinational semiconductor giants, and since 2011, the domestic Swiss core micro, surplus side micro manufacturers have also launched their own mobile Internet application processor products. The participation of many manufacturers makes the market competition further intensified. Although foreign manufacturers rely on technology and resource advantages firmly occupy the high-end application processor market, but the domestic manufacturers in cost, power consumption and function will have their own unique advantages. In the low-end mobile Internet terminal products in the rapid development of the future, domestic enterprises will have their own niche in the market.