CMMB Internet TV IPTV first benefit fusion New deal

Ministry of Communications and Development Division director Zhang Feng said recently, with the relevant departments to speed up research and development of three network integration pilot program to promote the three-network integration work.　　Under the support of the three-net fusion policy, CMMB handheld TV, Internet TV and IPTV are expected to usher in a new stage of development. CMMB Handheld TV: 5 years development of 100 million users as CMMB handheld TV operators, BCC spread recently in the country has launched a "Bright color China" business.　　According to the plan, the company will develop 100 million video users and 40 million value-added (digital) business users in the next 5 years, while the 2010 task is to develop 10 million users. BCC Communications general manager Sun Chaohui said that 5 years later, the BCC network will cover all prefecture-level cities and counties, and will cover more than 1000 prefectures and major highways. At present, CMMB Network has covered 280 cities.　　Until March 31, all the cities nationwide will complete the network coverage. Handheld TV is the use of CMMB technology launched portable mobile multimedia radio and television products. A variety of small-screen portable terminals, as long as the addition of a special chip, will become a mobile watch handheld TV.　　At present, handheld TV terminals include mobile phone-type handheld TV products, but also include GPS, PDA, MP4, notebook computers and other mobile phone-type handheld TV products. Prior to the standard cost of CMMB is 12 yuan/month, 3 years of packaging price of 300 yuan. In order to expand the user scale as soon as possible, BCC spread the subsidy to 16 key terminal enterprises such as patriots, Hisense and St. Through the subsidy, users to watch CMMB handheld TV 3-year packaging fee as long as 138 yuan. In terms of content, CMMB in addition to video programs, will also enter the digital business content. In addition to broadcasting 6 sets of TV programs, eye-color handheld TV is launching film, finance, navigation and other value-added services.　　For example, the navigation service has already opened trial business in 10 cities including Beijing. IPTV: The breakthrough of two-way entry according to the plan, the relevant departments will be in 2010 to 2012 focus on radio and television and telecommunications business two-way access to the pilot, to explore the formation of a three-network integration norms and orderly implementation of the policy system and institutional mechanisms.　　During this period, radio and television and telecommunications systems for a long time IPTV business, is expected to become a two-way access to the breach. Statistics show that by the end of last year, domestic IPTV users have reached 4.6 million, a 3-year continuous growth rate of nearly 100%, as one of the fastest growing regions in the world. With the gradual implementation of various policy measures, IPTV is expected to achieve rapid development in the next few years.　　As a representative of telecom operators, China Telecom has been experimenting with IPTV business in Shanghai, Jiangsu, Zhejiang, Guangdong, Shaanxi and other provinces since 2005, and through the strategic cooperation with the media Group of Shanghai Broadcasting Group, to provide users with VOD, live broadcast and other TV-oriented media services. Analysys International analyst Wang Liusheng thatInternet access and digital television services have the demand for users, IPTV has a strong appeal, but also conducive to the market demand for the acceleration of the three-net integration process.　　Internet TV: Ushered in the lifting of the best opportunity the Internet is definitely the 2009 domestic LCD TV market, one of the most popular vocabulary, the major manufacturers through the self-built and network content to provide network resources for LCD TV users. However, Sarft's paper pointed out that the relevant manufacturers seriously violate the legitimate rights and interests of copyright owners, and require manufacturers to obtain permits to carry out Internet television business. Since then, the set on the head of the television manufacturers of the "golden Hoop" has never been removed.　　With the publication of the three-net integration roadmap, Internet television has undoubtedly ushered in the best opportunity to lift the ban. The reason why Internet TV is so controversial is that it involves copyright by downloading films on television.　　Since last year, the internet has been increasingly vocal in its fight against piracy, and Internet television, in order to achieve real rapid development, still needs to be adequately prepared for copyright.　　Other insiders pointed out that the development of Internet TV needs hardware manufacturers and content providers close cooperation, which needs to create a good interactive platform, so that the content and hardware development direction has always been consistent, to seize the commanding heights of industry. Commercial newspaper reporter Mao Tao tao