CN domain name becomes "primary domain name"

Recently, the Internet Society of China released the 2007 "Survey on Internet Brand Marketing in China's Media Industry". It shows that at present, China's top-level domain names account for more than 70% of the media enterprises. CN domain names have become important for many media to implement brand marketing and construction way.

Analysts believe that in the face of the two major opportunities and challenges of the Beijing Olympic Games and the Internet wave, the fast-growing Chinese media are using the Internet to extend their influence. As a result, media convergence is even more evident.

CN domain name becomes "primary domain name"

The report is the first survey released by Internet Society of China Working Committee on Internet Marketing for the Internet brand building in the media industry. Starting with the status quo of Internet brand marketing and marketing awareness in the media industry, the report investigated 100 well-known Chinese media companies, Among them, 72 applied CN domain names, and 68 media names using CN domain names as their main domain names.

CN domain name is China's top address domain address resources. The Network Marketing Working Committee believes that while the media is opening up networked shortcuts through CN domain names and extending brand influence to the Internet, it also prompts media information to be released more rapidly and strives for the younger consumers' favorite.

The survey also investigated media industry "Internet brand marketing awareness." Data show that in the value perception of enterprises, nearly 70% of media interviewees affirm CN domain name as "China Identity", and 58% agree on the role of CN domain name in localization and network marketing. Among the media survey respondents' part of Internet Brand Marketing Awareness Survey, the most important factor that affects the media's choice of domain name is "domain name security," with a choice rate of 65% and "cheaper price" in the proportion of 62% Followed by. More than 80% of respondents said they are willing to choose CN domain name for the enterprise.

In addition, the survey investigated the use of generic URLs by various media. Data show that 52 of the 100 media participating in the survey have enabled universal web sites. In terms of the application value of Universal URL to enterprises, "bring more traffic" has become the first choice of people, the selection rate reached 36%; "rich Internet marketing tools," the choice rate was 29%. At the same time, 78% of the respondents in the non-enabled media also expressed interest in the common web site and are ready to try it out.

As of the end of September this year, China's CN domain name registration has reached 7.15 million, more than COM domain name domestic registration. The report shows that with the intensification of competition between traditional media and new media, traditional media attach more importance to Internet marketing. Internet address resources such as CN domain name, universal website and Chinese domain name have become enterprises' implementation Brand battle an important position.

New and old media to accelerate integration

With the continuous innovation of network technology, the application of network technology to the media has been enhanced, and the routine operation of media has become increasingly informatized and networked. Media businesses have to face many new changes. How traditional media combined the Internet model with the traditional media business and how to make full use of the Internet to realize the network process of traditional media has become the focus of continuous exploration and practice by all traditional media.

Yao Lin, a senior media consultant of CCTV CTR, pointed out that the wave of the registration of CN domain names by traditional media indicates the arrival of the integration of traditional media and new media. "In the case of newspapers, for example, many newspaper reporters I received now have their online version printed on their business card, with text, images, sounds, videos, multimedia highlights, Media supplement, because the newspaper realized that the relationship with the new media is not a grab, grab is robbed, should be a fusion of relations.