Beijing 2012-02-10 (China Commercial Telecommunications)--China Internet Network Information Center (CNNIC) "29th China Internet Development Status Statistics report" said, 2011 Mobile Phone Instant Messaging growth of 15.4%, is the highest penetration of mobile phone applications, mobile phone microblogging 2011 years of use rate increased by 23%, is the highest growth rate of mobile applications. World Interconnection (www.tixa.com) Senior analyst pointed out that mobile phone instant messaging and mobile phone microblogging as a representative of communication applications, is to promote the development of mobile Internet mainstream applications, and this phenomenon is the result of the development of the Times.
First of all, China's mobile phone penetration rate is increasing year, the mobile Internet in the scale of the trend of direct pursuit of traditional internet, mobile internet has become the most important supplementary information access and communication tools. In the market driven by instant Messenger, instant Messaging has become the standard preset product for mobile phone terminals, and product presets have dramatically reduced the threshold for users of mobile phones, especially non-smartphone users, to use Instant messaging tools, that is, users need not download the installation, as long as the wireless network can be directly logged in use
Second, the use of mobile phone products to improve the Internet, but also to enhance the user's stickiness. And with the improvement of client development level, the mobile Internet experience is even higher than the experience of computer Internet use. Mobile Weibo's distinctive original content is the key to attracting more attention, such as impromptu pictures, videos, and mobile phones are far more capable of improvising original content than computers.
Third, the mobile Internet can reflect the immediacy of information content. Relative to the computer, mobile Internet through mobile terminals seamless convergence 24 hours, let us access the network anytime, anywhere. Most people's phones are portable, making it possible to keep abreast of the latest events.
World Interconnection (www.tixa.com) senior analysts believe that with the popularity of mobile phones and Internet service providers to promote the market, making mobile phones become China's lowest cost of information technology, the fastest development of the terminal, mobile phone mobile internet is ushering in a big development of the outbreak period.