CNNIC publishes research report on search engine user behavior and market advertising research report in Beijing

This chapter will analyze the product marketing value of search engine, starting from how to find out how users perceive search engine results, whether they have the ability to differentiate advertising in search results, and how to search for the user's advertising click behavior.

1. Search users ' perception of the ranking rules of search results

Currently, search users have a low level of understanding of the ranking of search results, and nearly 2/3 of users say they do not know the arrangement of search results.

2. Search the user's advertising differentiation ability

The search user self-assessment has a high ability to distinguish ads in search results, and 76% of search users have the ability to differentiate themselves. Among them, 62% of users think that they can distinguish most of the ads in the search results, 14.1% of users fully affirmed their ability to distinguish, 12.7% of users can only distinguish a small number of ads, most of them can not distinguish between the other 11.2% of their ability to differentiate ads to give negative, Indicates that the advertisement in the search results cannot be distinguished.