CNNIC Release report: Group purchase user groups breakthrough 100 million

Recently, Cnnic (China Internet Information Center) released the 32nd report, as of June 2013, the total number of Chinese Internet users reached 591 million, of which the user group group to break 100 million, the utilization rate reached 17.1%, the highest in history.

Data show that at the end of December 2012, group purchase users for 83.27 million, as of June 2013, group purchase users for 100.91 million, group buy six months cumulative growth of 17.64 million, half a year growth rate of 21.2%, is the only application of many internet breakthrough 20%, the industry still maintain rapid development.

Handle Nets public relations director Liu, said in an interview, group buy netizen growth driving force mainly from the normal sales of group buying, the monthly number of the group is gradually increasing, and maintain a higher online group order. Another reason is the development of mobile smart machines, thousand yuan intelligent machine's popularization makes the consumer bid farewell to the paper coupon, prefers in the mobile buys, some Netizen enters the consumer place only then uses the handset to inquire and buys the purchase coupon, the consumption time cycle shortens and the user experience enhancement, has driven the group buying to the local merchant's infiltration, High-end high-quality business also gradually joined the ranks of group buying.

At Liu's light, group purchase still keep the rapid development of another important reason is "the cultivation of user habits", group buying industry in the early days, the Internet population dividend and promote the rapid development of the industry, now, buy the launch and promotional activities more rational, which, precision and lottery activities led the industry development, is to pull the tipping point of the development of the industry, to maintain the user's viscosity and interest points, increased the group purchase to the three or four-line infiltration of the city.

For the second half of 2013, Liu said that the handle network in early June has resumed 0 Yuan lottery, and will spend 10 million of the procurement of prizes to repay the users, but also revealed that the company will invest 40 million in the second half of the online promotion, the cumulative will be put into 50 million pull new drainage, further promote the development of the industry.