CNNIC released Report: China's Internet population reaches 591 million

China's Internet Network Information Center (CNNIC) reported yesterday that as of the end of June this year, the number of Chinese Internet users reached 591 million, mobile internet users to increase the main driving force. And in all kinds of network applications, business applications users continue to grow at a high speed, repeatedly dubbed "wild chaos" of the group buy to 21.2% growth rate of the fastest growing network applications, the number of group buying netizens also from the end of 83.27 million to 101 million.

In the development of network application which reflects the trend of internet economy, internet shopping, online payment, travel reservation and other E-commerce applications maintain more than 10% of the user growth rate, while online games, social networking sites, network music and other entertainment applications of the user growth significantly slowed. The most broken glasses data from group buying. CNNIC analysis that group buying from the 2011 predatory expansion, to the large range of last year reshuffle, and then to the current low-key infiltration, gradually adjust their business model, and to product optimization and experience to improve the return. This has changed the user's bias against group buying. On the other level, the development of mobile technology also optimizes the group buying experience.

In the first half of this year, group buy internet users growth drive mainly from the normal behavior of group purchase-some netizens to enter the consumer site before using mobile phone inquiries and buy coupons and their driving role in the surrounding population.