CNNIC Tan Guang: Mobile Internet, large data will produce new mobile financial model

As of December 2012, the size of China's mobile phone users reached 420 million. With the development of mobile Internet, the gradual socialization of Internet application and the wide application of large data, the financial industry will be brought new opportunities, and the financial industry will gradually "move", "financial socialization", resulting in new features of mobile internet and new financial model. This financial model will be low-cost and portable, enabling people to enjoy financial services without the restriction of time and place.

"Mobile finance" allows people to access financial and financial information anytime and anywhere, and can reduce the cost of financial information transmission. On the one hand, the Internet makes financial information spread quickly and fully transparent. According to the China Internet Data Platform (http://www.cnidp.cn): January 2013 Financial and financial services, the total number of Web site visits up to 3,815,390,000 times, the total page view of the month up to 3,815,390,000, the total monthly visit up to 91.22 million hours, The internet has become one of the important channels for users to obtain financial information. At the same time, the typical mobile Internet applications, such as mobile phone micro-blog and mobile phone instant messaging, so that users can view financial and financial information anytime, anywhere, financial supply and demand information almost completely symmetrical, and can achieve both supply and demand direct communication. Mobile Internet will change the way users access financial information, make financial information fully transparent.

The mobile internet allows financial products to be traded anytime, anywhere, reducing transaction costs. By the end of 2012, China Internet Network Information Center (CNNIC) data show that China's use of online banking users of the scale of 221 million, of which the number of mobile internet banking users up to 54.07 million people, online payment of users reached 221 million, of which mobile phone payment users 55.31 million. Mobile phone network business applications, such as internet banking and online payment so that financial product transactions anywhere, can achieve both supply and demand direct transaction, and transaction costs are lower. such as stocks, futures, gold trading, SME financing, private lending and personal investment channels and other information can quickly match, a variety of financial products can be traded anytime and anywhere, greatly improve efficiency.

Mobile internet to improve financial data collection capacity, large data for financial data processing and analysis to provide ideas. The financial industry has been paying a high level of attention to data. With the development of mobile Internet, the diversification of financial business and services and the whole scale of financial market, the increasing of data collection ability of finance industry, will form the continuous and dynamic panel data, which not only includes the user's transaction data, but also the user's behavior data, resulting in the geometric multiple growth of the data. That is, the formation of massive data. For financial enterprises, the simple collection of data is far from enough, but also need to deep excavation of large data. Only through the complex analysis of financial data can we quickly match the demand of financial products between supply and demand, so that we can find out the trend and hidden information, so that financial enterprises can gain insight and discover business opportunities.

With the rapid development of internet finance and mobile finance, new challenges will be posed to the regulation and means of financial industry, and the management and supervision system should be upgraded comprehensively to meet the trend of mobility and socialization of financial industry. At the same time, the mobile financial industry is an "interdisciplinary" industry, the integration of finance, communications, information and IT industry, the current financial and internet industry with such a cross-sectoral combination of talent less, the development of mobile finance has a certain degree of constraints. From the trend point of view, the future of internet finance may completely distinguish the traditional financial model, the emergence of a new mobile financial model.

(Responsible editor: The good of the Legacy)