Cnnic Zhang Yi: Wanda to spy on the electric business The Thunder is big.

News and Technology December 11, the recent Wanda group to enter E-commerce, the momentum is quite large. One side is chairman Wang High-profile announced: "Wanda has more retail resources, do not do e-commerce too regrettable." The other side is a high salary "poach", the CEO out of 2 million yuan annual salary, known as "In addition to Ma and Liu, other people can dig to." It is hard to think of such a great momentum without provoking discussion.

As we all know, Wanda to the real estate, did not stop in the electric business this piece of the river, plus all the skirts under the business for the electric business development is not mature, not to mention to the electrical business integration of IT systems, talent, logistics, marketing, after-sales service, such as the five major business, it is no wonder that will invite Moreover, these five business are the current electric business platform commonly faced by the industry common problems. Still remember Jing Dong's capital to do logistics, Suning, gome price tactics ... At a time when the electrical business has spent the early childhood and began to learn to mature thinking, all kinds of abuses began to show the status of this extinction. For example, seemingly quite popular online shopping, just the past of the double xi., a variety of seconds to kill, countless countdown, but in fact is due to the start-up phase of the electricity business of the morbid shopping. The entire electric business market is still in the self-organization stage has no specification, Wanda in such a sigh sound and the whole market chaos in the background of uniform on the war, and so High-profile, behind the story must be very interesting.

First of all, Wanda as an excellent representative of the traditional enterprise, unbearable to the outdated electric business, not willing to face the market mature "by the electricity quotient" of the outcome. After all, when the electrical business matures to do, can only face unconditional acceptance of the entire electricity market rules of the end, Guess Wanda will be the market and even competitors are led by the nose. In addition, users have preconceived habits, such as the Hundred group or the Hong Kong Kowloon Warehouse Priority to establish a platform for electricity, and was accepted by users, coupled with the entire market and the general trend of the electric business, it is likely that everyone will gradually forget Wanda. Even if Wanda has a firm foothold, see the electric business situation also useless, missed the opportunity to miss the times.

Secondly, a variety of department stores, hotels rushed to the rise, the whole market competition is fierce, can easily feel Wanda's days are not so good. At the meeting held at the end of September, Wanda chairman Wang said that Wanda Plaza has seen three very obvious trends this year: one is the decline in passenger flow. Wanda Plaza This year the national average passenger traffic growth fell to single-digit, some other companies even fell. Second, the unit price is declining, indicating that consumers ' consumption capacity or consumption intention has slipped. Third, the business development plan appears more adjustment. It is therefore assumed that Wanda would consider using the electricity trader for a turnaround in such a sluggish market. Wanda because of business dispersion, business relationship between the low, although not low profit, but not to form the scale advantage, so at present more hope to rely on the electricity quotient integration of the five business, the electric quotient to the enterprise strategic level. The electric dealer does not want to use is used, wants to use is good. First is the integration of internal resources, Wanda's five business is a closed-loop http://www.aliyun.com/zixun/aggregation/1843.html "> Business complex, improve the relationship between the various business marketing." At the same time do a good line under the organic synergy, if the use of mobile client to enable users in Wanda comprehensive body to complete all the consumption of the key link, at the same time with Wanda Line business model rich experience, will be doubled. In fact, to achieve the efficiency of the service system integration, the formation of the traditional Internet services, offline physical stores composed of Wanda business ecosystem, thereby reducing local operations, promotion, service costs. Then there is to grasp the industry's large data analysis, through data analysis to provide users with accurate shopping services, improve the user experience (also including offline), the user's more consumption to stay in Wanda business ecosystem, and quickly improve the profitability of the Business Line Wanda.

Further analysis, Wanda is so high-profile, if only to take the traditional significance of the road, the east, the United States followed, can not be a big fuss. What's more, the electric business industry is not 5-10 years of accumulation is difficult to become a large climate, so Wanda is ready to fight a prolonged electric business, coupled with the rapid rise of mobile internet, Wanda want to rely on their own strong funds and the introduction of high-end electrical quotient in the future of the electric business in a new field

For Wanda this move, electric business enterprises have cast to despise, guess it is the meaning of firebrand, electric business commentators are also opinions. Personally, it is believed that the electricity business is a variety of contradictions in this period of time, Wanda's entry, although can not change the overall situation, bring fresh blood is also good, as long as more for the sake of food and clothing parents think better. (Author Zhang Yi, senior analyst of China Internet Network Information Center)