CNTV Wang Wenbin: Transmission benefits outweigh economic benefits

In the CNTV office, which is located between the Diaoyutai State Guesthouse and the offices of many national authorities, general manager Wang Wenbin has been interviewed by reporters on issues such as the World Cup new media broadcasts.

Southern Weekend: What is the purpose of CNTV in this World Cup broadcast?

Wang Wenbin: China's network television is the "state" of the network television. The first thing we consider is the question of maximizing the spread of benefits, not the so-called economic benefits, but social benefits. This is a big difference between us and the business sector. In a sense, in order to achieve this effect, we can invest at no cost.

Southern Weekend: Are some commercial video sites your competitors?

Wang Wenbin: We are a strategic partnership. The next stage of our strategy is to do the National Network Video public service platform, will serve all video sites, that is, both to do business-to-business. Both do CP (program content Provider) also do SP (video service provider).

The National public platform only this one, from this point of view people can not compete with it.

Southern Weekend: Is this a monopoly?

Wang Wenbin: The only point is the National public platform, you can not say it is a monopoly. This platform is divided into different levels, at least know that has been approved by the Anhui network television. Network television, an important part of the IP TV, mobile TV also has a number of licences.

Southern Weekend: How to understand the national network TV station?

Wang Wenbin: The world basically does not call the network television station, is called the video website, does not have the national network television station. Even a leader asked me, you tell me what is Network TV? To be honest, it's very, very difficult to answer the question first.

The concept of light is still invisible, must have visibility. What we're doing is designing the page. Opened 7 seminars, but also consulted netizens. Some people say that you should strengthen the functions of news websites; some say you should be like video sites; some say it's blurry; some say it's just a TV interface like IPTV.

How to Combine "Network" and "television" together, to tell the truth there is no precedent. This is a very exciting thing for us to do something that no one else has done. But on the other hand the pressure is also very large.

Southern Weekend: Cntv How are you doing these years?

Wang Wenbin: We have to do everything we can to make money and throw in all the money we make. Registered capital of 340 million, to the current net assets of about 500 million, the establishment of the 2009, the state-owned assets of the value added is still very obvious.