Co-win cooperation

Abstract: Cooperation and mutual win, the word is applied to all walks of life is not unreasonable, in the SEO industry is the same. In many years ago, that is the rapid development of the era of SEO, we witnessed a lot of SEO myths, all kinds of a rich man of God, but why the recent

The word is applied to all walks of life is not unreasonable, in the SEO industry is the same. In many years ago, that is the rapid development of the era of SEO, we have witnessed a lot of SEO myths, a variety of overnight wealth of the God-man, but why in recent years such myths are getting less?

This question is easy to explain, in the rapid development of Baidu, less than the era of many people, there is not much energy to track the problem, so there are many laws and loopholes, found that these rules can be used to quickly let their own web site to the front, using popular keywords to obtain a large number of traffic, create myths. But now, Baidu has changed, with as many as thousands of programmers in anti-cheating if we also use the past thinking to do SEO, find the law, leackage, that is tantamount to suicide, because it means that we put ourselves in the opposite of the thousands of programmers, this helps the internet industry's highest pay programmers, Honestly, I don't think they're vegetarian, their KPIs are anti cheating, and when we try to challenge their KPIs, they are challenging their bosses, challenging their jobs, and that is trying to mingxiang with them, with one person and thousands of people ... Classical physics tells us: whether it is Ishing or stoning eggs, the broken egg must be.

So, if we change our mind, do not try to challenge, with the attitude of cooperation and win, and they stand in the same trench together, I believe that they do not treat us as comrades, at least not with us. Webmaster to provide quality content, Baidu will provide these high-quality content to users, webmaster cool, Baidu cool, users cool, advertisers also cool, four of its beautiful things, why not?

Many webmaster may feel to cooperate with Baidu is not easy, yes, when a site has a certain amount of body before to want to direct cooperation with Baidu is very difficult, but we can take circuitous tactics, and Baidu for product cooperation:

First, Baidu recommended

http://tuijian.baidu.com/

On the right side of our site, there are usually recommended articles, hot articles, the latest articles and so on plate, as shown:

Why do these plates have to be recommended by Baidu? The reason is very simple:

1. Baidu has at least one team doing this thing, for KPIs and salaries, they will certainly do better than the webmaster themselves;

2. Third-party recommendation system to achieve the premise is that he must have all the pages of your site, he will be able to do analysis and recommendations, the rationale is:

A user first access page-> trigger JS Code-> crawl Page-> Analysis page relevance

b User access page-> trigger JS code-> get recommended data

Concrete how to realize how to communicate we do not care, just to be concerned in the implementation of the recommended process, Baidu must crawl the site's page, it is possible to achieve the recommended effect, this is the technology can never bypass the link, we need is that this crawl is enough.

Why is Baidu's recommended crawl very important? Simply imagine, if we are Baidu recommended leadership, how will we assess the quality of this product? Obviously, the user volume, display volume, click Rate, coverage and so on indicators, which is most useful to us is coverage, which is a target? If a site has 100W pages, your recommendation can appear on the 80W page, your coverage is 80%, on such an index, decided to Baidu recommended must be desperate to grasp our page, efforts to make their coverage to 100%, so as to improve their display volume, user volume, clicks and other indicators, That means their core KPI is this coverage. In other words, as long as you use the Baidu recommendation, your page will be 100% Baidu included, this is more than you wait for spiders to climb more happy, all you have to do is to get a click on all the pages of their own point.

Second, Baidu Cloud

http://yuntu.baidu.com/

Baidu Cloud image and Baidu recommended very similar, the difference is the recommendation of Baidu Cloud is based on the image of the Web page, installed Baidu can continue to install Baidu Cloud map, because they will not rob each other position, Baidu Cloud and Baidu recommended the principle of implementation of the basic almost, as long as you use, you can 100% by Baidu included, The same is based on their KPI theory, the difference is that Baidu cloud image in addition to the guarantee included, but also to increase the ranking of your Web page, first look at an example:

Note that the first result, not Baidu open platform, it is not advertising, it is a very natural search results, not only the first, but also with Baidu Encyclopedia, the front of a thumbnail, since the Robin Li put forward the "reading era" concept, Baidu's search results in more such an effect, At first, Baidu's own products, such as Wikipedia, and then began to develop to third-party sites also have thumbnails.