Coca-Cola hug vending machine: A hug, a can of cola

Using innovative concepts and ways to convey happiness

Hug is the most direct and sincere action of human expressing inner emotion. But have you ever thought about hugging a machine or a cold vending machine? Http://www.aliyun.com/zixun/aggregation/8700.html "> Coca-Cola co-Ogilvy recently created a vending machine that embraces cola in Singapore as a prelude to a global campaign to" open up happiness ".

At first it was amazing to see the words "hug me" in front of the Coca-Cola vending machine. Some people boldly stepped forward to hug the vending machine, and they got the ice cola as a reward. Then, more and more people are laughing and eager to come forward to hug the big guy. The whole scene was filled with cheerful atmosphere.

"Happiness can spread. Coca-Cola's embrace of vending machines is based on such a simple idea, "Leonardo O ' Grady, head of integrated marketing at the Coca-Cola Company in Southeast Asia, explains," Our strategy is to deliver happiness and joy in an unexpected, innovative way, not just to people at the scene, There are tens of thousands of spectators who cannot be present at the scene. ”

"Whether you're hugging a vending machine or experiencing it through the Internet, our goals are the same--to capture the smile on your face and share the moving moment," he said. This activity is very enthusiastic ... People are so enthusiastic about it that even 4 to 5 people embrace vending machines and hug each other! In fact, there are a lot of people waiting to give a hug-it's really moving. “

"We are delighted to be able to work with the Coca-Cola Company to deliver such a very straightforward idea," he said. All you need to do is to give Coca-Cola a hug to the vending machine and then accept its love and a can of free cola. This very simple but appealing idea lifts people up and brings joy to their faces, "explains Louise Kuegler, director of the Asia Pacific region.

This interesting activity also has a huge impact online. Just one day, a number of Web platforms such as Facebook,twitter and blogs appeared with tens of thousands of videos and pictures of Coca-Cola hugging vending machines, and discussions ensued.

Given the enthusiastic response of the Coca-Cola hug vending machine in Singapore, the program expands throughout Asia, bringing more consumers the same joy and happiness.

Agency:ogilvy & Mather
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