"Coca-Cola," The Snake of a promotional game to lead a well-known electric dealer to send surprise

Spring, fresh, "Coca-Cola" also to a more innovative, full of fashion interactive fun promotional mode, opened the snake of the beginning of the marketing and the past is not a simple gift drink or lottery design, this time "Coca-Cola" brought "Jie Gai winning 100%,3 good ceremony win" promotional activities, Not only to ensure that participants receive the designated electric Dealer website to deduct coupons, also set up mobile phone calls and the trip to the seaside, a total of triple winning opportunities, but also fully meet the younger generation of fashion, practical and romantic plot of the various spiritual demands, through a three-dimensional marketing marriage, to open up the traditional fast consumer goods and online shopping trend of the common win mode.

The winning hundred points Baisan good ceremony win Non-stop

It is understood that from March 15, 2013 to June 22, 2013, consumers as long as the purchase with "Jie Gai winning 100%,3 heavy good ceremony won" promotional signs of the Coca-Cola Company series products, and landing thousands of people palm Web site, in accordance with the participation and redemption method of operation, can be won the designated electric dealer site deduction coupons.

According to the organizers, all the consumers who participate in the activities will receive 100% of the medium grain I buy the net, where the customer-prudential products, a shop, Jingdong Mall, litters network, such as the 12 well-known electronic website of a website to provide a purchase deduction coupons, the participants can be randomly displayed in the 8 coupons to choose one (not convertible cash), Add a surprise to your daily Online shopping fun.

In addition to the designated electric dealer website Deduction Coupons Hundred winners, organizers said that the participation of the promotional activities of the friends a total of three winning opportunities, "the shopping award (that is, the designated electricity site deduction coupons) is only the foundation award, through the Cooperative website background Data System, Coca-Cola Company will be 100 consecutive days from the Foundation award winners randomly out of 1000 "Communication Award", the award for 10 Yuan of mobile phone bill, as well as 1 daily value of 4699 yuan Qingdao and Yantai selected lines 3 days 2 nights "tourism Awards." ”

Coca-Cola Company activities in charge said: "This triple award and both of the set, is to increase the prize by increasing the intensity of fun and attractive activities." In the past, similar to the unveiling of the award-winning activities have been common, and the general reflection is that such activities have low winning rate, less prizes, the content of the prizes are not attractive. This time we set up the prizes, fully taking into account the practicality, fashion and the best, I believe we can get consumers, especially young audiences love, at the same time, we and the majority of participants, in the eagerly awaited the "Liang" Super lucky to appear. ”

Analysts believe that the "Coca-Cola" this promotional campaign to take the famous electric dealer website to deduct coupons "Foundation Award" of the mass delivery, it is true to the young "net to buy a family" has a considerable temptation, this is a traditional FMCG and network sales Model joint promotion of innovative experience.

Thousands of people play matchmaker "Coca-Cola" ride the Tide

In the traditional mode of thinking, network shopping and the sale of the ground channel is a completely different way. And in the network has penetrated into the society every minute corner of today's society, with the network sales model by more young people identify and love, the traditional ground sales channels are facing a great impact, especially in the future of potential consumers to cultivate the enormous pressure.

Coca-Cola Company activity leader thinks, since the traditional sales channel audience inevitably will flow to the net buys the market, as the FMCG "Coca-Cola" must also stabilize and expands the traditional channel the commodity sales, "then competes with the market, is inferior to the homeopathy, seeks mutually beneficial cooperation, The formation of the network shopping and traditional channels to promote each other, a new and mutually beneficial value chain of marketing interests. ”

For consumers who have no online shopping habits for the time being, "Communication Award" and "Travel Awards" mobile phone calls and travel awards, will be enough to attract them to join, so effective traditional promotional techniques and network marketing integration, to achieve 1+1 greater than 2 of good results.

Organizers revealed that the "Coca-Cola" new promotional model, is the exclusive site by the thousands of people planning and contractors. thousand people palm is the domestic leading consumer promotion platform, mainly utilizes the network information technology and the rich promotion resources for the cooperation enterprise to provide the customization, the network unifies consumer promotion solution. At present, thousands of people have been to the Cofco Group, Dell, Century Unilever and other large number of industry leaders to provide promotional services, but also to provide consumers with a value of billions of promotional gifts.

Let the ground channel on the Internet to buy the trend of the downwind, and then the network consumption reverse stimulation of traditional consumption. It is based on this "contrary" of the reverse marketing thinking, "Coca-Cola" hand in hand, through the free mass gift shopping site vouchers and other forms of novel activities, look forward to the snake to get the brand and sales of double promotion. (China net)