"Cock Silk" Di Bin entrepreneurship: Get cock silk people have the world

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If not Massamasso, I believe it is difficult to find Di Bin in Baidu search information.

Di Bin is a serial entrepreneur, churn many things, driven over the Internet wave, also played SP, and later, he also became Massamasso founder shareholder, and CTO. Now, he has another unknown identity-the boss of the popular app "Miss Sis" and the "no Sister's Secret".

Massamasso recently announced a profit and will soon announce new financing. 2012 is a year of electric business squeeze bubble, but also practitioners in the heat of the year, Di Bin said, electric Trader is a coolie live.

Many people know that the SP is a lucrative, fast money of the live, the electricity business is hard to make haha business. Di Bin said that China's internet most profitable business, all rely on cock silk-game, social, search is to earn cock silk money, is cock silk achievement giant, Tencent, Baidu, NetEase, is also cock silk achievement yy and 9158.

summed up their own entrepreneurial experience, Di Bin only one sentence: "Get cock silk, get the world." We may as well listen to "cock silk entrepreneur's mentality journey".

The reverse of cock silk

Di Bin University, a normal school in Jiangsu, studied fine arts, but now it has been merged. 98 Graduation when Di Bin and his classmates to Guangzhou to find a job, the classmate did not find a job, he found. At that time he painted others, he said he is a lack of art cells, if assigned to become a teacher, the total feeling is fraught, so he used his spare time to learn programming. Compared with many trained ape, Siege Lions, Di Bin is the edge technology cock silk man.

After the first job, Di Bin to a subsidiary of Guangdong Telecom, because he is not a computer trained, in the company is always lower than others, is always arranged to go to unimportant work. This edge cock silk identity also unexpectedly achievement Di Bin, this is called a blessing in disguise.

An accidental opportunity, online one to do SP company to find Guangdong Telecom, hope to cooperate. Other colleagues in the company disdain this project, so sent Di Bin to do, did more than a year, one months income is hundreds of thousands of. Di Bin said that at that time the dotcom bubble had just begun, people always feel that a few billion a year, especially without a sense of achievement, but as a telecoms company's Dick Silk programmer, he is very important to this business. Later, the SP Company's boss emigrated, Di Bin and friends (Great Wall will be the chef) together to buy the company down. The initial business or to the "Guangzhou daily", "Yangcheng Evening News" These media to do mobile subscriptions, and later, because Guangdong is a big economic province, wage earners, they developed a recruitment business, two business income per month is less than 100,000.

Soon Di Bin The money they had on hand was stretched. At that time, Di Bin and partners were thinking every day how to make money. Every day looking at Shenzhen, Guangzhou wage earners, they realize, such as Shenzhen, Guangzhou, such as many places, in addition to looking for work, we must be very strong friends. So, they have developed a mobile phone dating SP service-like QQ members, everyone monthly 6 fast money. After combing the business development process, Di Bin sent SMS ads to users who had previously looked for work and subscribed to newspapers, and as a result, their vision was right--about 10 of 100 users subscribed to the service, and they were earning more than one months on the day they started their business.

Mobile dating Business After the launch, Di Bin SP company also wind up, one months later, they simply put in Guangdong many cities Midnight radio program advertising period buyout. Di Bin said that many cities have midnight lonely radio stations, listening to the midnight radio most people are willing to spend money social network of cock silk. At that time, how much money spent advertising that day can be recovered. At its peak, the company also became a customer of the CCTV SP AD TOP10.

Rely on cell phone friends of cock silk business, three months later, Di Bin's company became 1 million members, monthly income of 6 million. At that time, there are a lot of VC to find, but the valuation and business development has become a big problem. At that time, 6 million revenue this month, and VC talk, in accordance with the 60 million valuation, many VC said to think again, but one months later, their users have become 3 million, monthly income 18 million, the valuation should be 180 million, then VC said, think again ... This repeatedly after several times, VC and Di Bin are also boring, and later, Di Bin and Tencent, NetEase, Sina have talked about, and finally in the early 2004 to 130 million U.S. dollars, sold to Sina. According to the rules, he also this business for Sina continued to serve for two years.

A bright, bitter force.

2006, Di Bin from Sina to venture out, he and Sina Vice President WB together to set up a meal website, test water e-commerce. This time entrepreneurial, can be called cock silk reverse after the gorgeous turn, however, Di Bin look back, electric business start-up, in fact, is seemingly glamorous hard to live.

This project invested tens of millions of, the project is intended to link to the CBD office workers and some fast food restaurants. Most of the time, a day can also have tens of thousands of lunch orders. Accustomed to the Internet entrepreneurial Di Bin found that this business model is very heavy-because the information of the restaurant is not enough infiltration, it needs research and development systems, and even hardware equipment and restaurant docking. It is clear that this model does not expand rapidly and requires a lot of capacity to achieve a economies of scale, but more painfully, economies of scale will face an economy of scale. After two years of suffering, the project finally failed.

In 2006, Di Bin and other friends also participated in another project. This business positioning is indeed high-end, glamorous crowd, however, this is also a lot of people ignore the project-Huaxia plastic Beauty Network.

Di Bin said that after the company was founded, it got the investment of IDG. Many people do cosmetic surgery, but the cosmetic industry and hotels, is a mixed industry, consumers hard to find a good company. Hotel, Travel was born Ctrip, Art Dragon, and the Chinese cosmetic Cosmetic network is the cosmetic industry Ctrip-we give these plastic surgery hospital objective, neutral evaluation, consumers through consultation to find the right medical institutions, through the Huaxia plastic beauty network under the single and can receive concessions, at the same time, the hospital will provide a corresponding return point.

2008, PPG led the "Light Company", the final lead to the electric business apparel brand entrepreneurial boom, that year where the goods have been Hatters, that year, Di Bin in the Sun Yat-sen University Emba also met two ceibs Emba friends, founded the Massamasso. There is no need to say much about the story of Masomaso. Like other electric companies, it has experienced 2010 years of financing, the expansion of the 2011 leap in the 2012 suffering and reflection waiting for the light of the dawn ... Practitioners or bystanders, the pain of doing electrical business, are "you know" ...

The mobile social of cock silk

Looking back on a number of entrepreneurial experience, Di Bin's biggest feeling is: The Chinese Internet "get cock silk, get the world".

He said that the most lucrative business is the SP, the game, they are positioning blue-collar cock silk, China has no so-called middle class, except the elite are cock silk. The game supports half of the Chinese Internet, this is the contribution of cock silk, for them, the real life of repression, the game world have been vent. More importantly, the game world has only one rule-the "renminbi rule": As long as the money can have power, but the real life is not so, the life of the lack of satisfaction, in the game can be spent very little money can be obtained.

Di Bin said, "Get cock silk, the world" is the Chinese Internet entrepreneurship is the rule, Tencent, Ali, Baidu, 360, Shanda literature, etc., and so on. It is precisely because of this, 2012 mobile interconnection after the rise of professional entrepreneurs Di Bin, again, so there will be "Miss Sister" and "no Sister's Secret" two popular app.

"Miss" is a picture, cartoon-oriented entertainment platform, and "No Sister's Secret" is the text form of jokes, jokes, spit the trinity of the contents of the two are UGC, users upload edit audit social app.

Di Bin said that the video is the most abundant content of the media, but unfortunately, one of Youku, potatoes accounted for the pit, second, the domestic mobile bandwidth problem is too strong, can not play video, and the picture is a more direct and effective medium. Text, in contrast to voice, graphics, and video, is the most effective medium, and both text and pictures apply to a one-to-many, Many-to-many social model.

In Di Bin's vision, the first step is to preempt users, the second step is through the establishment of the account system to further consolidate the social platform, and later, can be grafted on the above games, advertising and other value-added services. As of December 31, 2012, two app installed capacity has exceeded 15 million, the daily active users also broke through 1 million. This data if alone looks, not so stunning, if you know, happy net current month active user also 4 million, will also be impressed by this.

"No sister" and "no Sister's secret" two app red reason, the content is enough "people loved"-you can think of it as Sina Weibo all kinds of grassroots large content of the essence of aggregation, can also be seen as "tree hole", "My xx is the best" of the Spit trough. Big vulgar is great, no matter how fashionable magazines glamorous, the best-selling magazine in China is still "bosom friend", "story" and "the beginning of people."

Di Bin revealed that at present the start-up company has been break-even, of course, the main income or rely on advertising to promote other app ads. This, he said, is the same as advertising in the early days of the portal, which is a "system-wide cycle", just like Sohu's advertisement of Tencent. Now earning a penny, Di Bin said, in the future, its advertisers will also expand, more importantly, he wants to make it "cock Silk mobile social Platform", in the future it can also be grafted on the game, O2O and other business.

"Cock Silk's mobile social platform" sounds a good idea, in addition to the "Miss" and "no Sister's Secret", there are similar to a lot of apps, such as "meaning jokes", and of course, mobile phone QQ and Sina Weibo, even if not "big social" in the category of "cock silk social" is also full of competition, It's still the age of the horse race. SIS, you have to run!

Shep