Cock Silk economy is actually a very thorough "long tail economy"

Abstract: There is a saying on the Internet: get the world of cock silk. It means you do not have to do the services and products all day to meet the so-called golden collar users, should be oriented to a wider user community. In fact, the same kind of meaning in a long time ago, there is a sound can be onstage

There is a saying on the internet: The people who have got the world. It means you do not have to do the services and products all day to meet the so-called golden collar users, should be oriented to a wider user community. In fact, the same kind of meaning in a long time ago, there is a sound can be onstage: to the broad masses of people loved. National leaders Zhou Enlai have said: People love, you do not like, you are?—— the so-called masses, is not today's "cock silk" it?

But the word cock is really a little low, a little bit of physical knowledge can understand what it is. Hong Kong director Pang recently made a film "vulgar comedy", small production but said the response is very good, the box office 30 million Hong Kong dollars, is the largest Chinese film box office. In a university lecture, the main actor likened the producer to "cock Silk"-he used a more vulgar word, meaning the same. Pang this film with Vulgar way, set clear a "I am a rogue I fear who" style, there is a "Do not install force" (the word is also very low, haha) feeling, ushered in a lot of cheers. Of course, there is a lot of controversy. There is a big discussion about this film in the Hong Kong Film Critics Circle.

In the same way, the word cock is also a little controversial on the mainland Internet. Feng Xiaogang said this word is really not on the table, there is a sense of insignificant. The other side Shi Yuzhu is opposite, say oneself is cock silk how (or a piece I am a rogue I fear whose countenance). However, the Shi Yuzhu's latest game in the United States ads because of the word "Dick" was banned. It is obvious that Feng Xiaogang said foreigners can not see such things, there is evidence.

Internet renowned critics Lin June recently wrote an article entitled "Shi Yuzhu This Gaofu why the initiative was cock Silk" articles, from the history of the debut, Ambition, do things, political identity, and so on, the argument is in fact is a high rich handsome. But Shi Yuzhu still wants to gan cock silk--according to Lin Jun words is the internet Business Circle most likes gan cock Silk's big guy--the reason lies in: "Shi Yuzhu found that dick Silk instead of the so-called Gaofu began to become the country's most important and most dynamic consumption of the main force, it is these groups on their own not abandon, So that they can continue in the media continue to challenge the continued to move forward. ”

"It is relying on the Chinese top of the precise positioning of the silk, Shi Yuzhu These years not only hundred poison not invade, but often take the cock Silk said matter, for its online product endorsement," the forest army continued to write. However, the Lin Army in the article did not answer such two questions: first, the cock silk really very cock silk? Also say, cock silk economic ability really very low? What is the core of the economics of cock silk?

Many years ago, the southern Weekend on the Shi Yuzhu's journey of the game did a negative report, the article mentions some players are tens of thousands of dollars to buy props. A portal executive I know has spent more than 200,000 on an online game. It's called the tip of the iceberg in a network game that faces a lot of cock silk. From the general situation, the end of the year ARPU value can reach 300 yuan, does not look high, but the hand tour is fierce, the annual ARPU value of nearly 900 yuan, from the 2011-year game market research figures. And the easy numbers for us to further reveal the game market in the user's payment, the monthly cost of more than 500 yuan, close to 20%, 100 to 500 areas, more than 50%.

Maybe you think hundreds of dollars is not a big expense, of course, I admit it is not a Gaofu-like cost, but it is not necessarily the silk-level overhead. The CNNIC report of the same period of 2011 (the 29th time) tells us that Chinese netizens earn nearly 40% of their monthly income of 500-1500 yuan--This is China's true cock Silk group.

So, we can only draw two conclusions, one, although the income is not high, that is true cock silk, but is willing to spend money, consumption is not enough but the desire to consume is very strong, this is possible, but also have some operational, such as gnawing the old family, such as occasionally earn small income but mainly by the parents of the student group; In fact, there is a certain consumption power, but Gan cock silk. The previous conclusion was economic, and the latter was a cultural mindset.

Yin, a professor at the new School of Tsinghua University, wrote in the article, "from the recent film to the reverse of the silk culture," there is a strong sense of decline in economic income, such as relative to soaring housing prices, a strong political sense of powerlessness, some policy formulation, and a middle class that has no right to say. He takes GE and Huang Bozhong as an example, thinks the former although often plays the small person, but belongs to the spiritual invincible small person, has the hope small person, mocks others to ridicule society's little people. and yellow Bo in the play in the small people, "the final outcome of the solution is to give up, back to your own, lower desire, reduce the desire to go back to their wives there is over, this matter solved, and finally the contract not to sign, or go back to live." ”

My view is that there may be a lack of upward access in this society. At the beginning of reform and opening-up, undone, at that time as long as you are bold enough, hard enough to work hard, always have your career. But as times have changed, more and more of those who fought for it have become vested interests today, and they are the ones who follow in their quest to find their way up the aisle. Take the Internet as an example, today's big guys basically to whenever, and similar to bat (Baidu Ali Tencent) such a strong company, but also let the start-up companies have little hope. Wind circle Rumors of a "if Tencent do you do" classic problem, behind it is the problem of rising channels.

In 95, I graduated with my girlfriend today, and she went to college to teach, the background is a lot of teachers want to go to the sea, so she is a graduate of the status of a good university to take the position of the ruler. 07, I have a doctor of Tsinghua University to move into a teacher's thoughts, I help ask, the answer is not the returnees are not the basic consideration. Why so many college teachers want to come out, why today so many students want to be teachers civil servants (in fact, the income is not high)? In my opinion, without it, the society is full of risks but few opportunities.

Dick Silk's cultural mentality is a sense of rising powerlessness, Japan's three-PU exhibition has already written "Dirty society" to describe this state: Gan dirty. The so-called one-night stand service, online gaming services, can not say that like such services are Gan dirty, but this service and Gan is always very close. The mentality of the match, the nature of such services to the road.

In the past, the main driving force of commercial society is "conspicuous consumption" and "conspicuous leisure", in the context of very tasteful style, the slogan of various business services is such as "to create a noble life", "show the extraordinary taste" and so on. This is called "Act of Force". However, I thought that, obviously, the monthly income of 10,000 also to call themselves cock silk, and even a big guy to hold up a I was cock silk brand, it is not a kind of act. Only the latter's outfit force is to better make money, the former outfit force, is helpless powerless without a sense of achievement together cast.

Pretending to be in New York and pretending to be in county, is a kind of pretending. The former is a bit "upward" in the sense that the latter is downright "give up", and their driving force is money worship and consumerism. Southern Weekend that Shi Yuzhu is a representative of the dark forces, in fact, not unreasonable. A society, a wide range of Gan, no hope, not the blessing of this society.

Explain the cock silk mentality, it is easy to understand the large number of cock silk generation. And the business base becomes very easy to explain, and the following words are enough:

Commercially, cock silk economy is a very thorough "long tail economy": individual consumer contribution of consumption is not high, but because of the general sense of powerlessness caused by a large number of cock silk, make the final total amount is enormous. Spent 200,000 dozen games of the natural minority, we also see the game month ARPU value is also a hundreds of, but the scale of a large, considerable.

Well, the prime Minister is a great economist.