Cock Silk Entrepreneurial team: I low-key a little, you come to me to vote money?

Miss X, the author of the female underwear recommended app Oxygen founder, in the past articles please click Miss X.

Just submitted a new version to the app Store, point to open a circle of friends, and saw a scientific and technical media to the tone of indignation mercilessly criticized Schkeven and blink, yes, is the 50 days to get the online 100,000 users valued 100 million dollars of the mixed-blood male cock silk.

The report "Spit out" is "internet bubble", "warm man small fresh too lucky." But like me to see the lively not too big for translation translation is, "the world is so unfair ah, good-looking is able to cheat money ah, Sequoia and Innovation factory you are not crazy ah!" and ya get money even, incredibly still so high-profile! ”。

Well, yes, a lot of people are just being shady. Even see the circle of friends you Lennon I Lennon's couple, will also be tempted to throw mouth spray "show love, die fast!" ”

When I first met Schkeven in 2011 (Interest Related: I was Schkeven), he did not start to do JINGFM. Later, most of the people around me thought "it was genius". Self-study design and HTML5 of literary and artistic youth and then tinker out one after another product, always not Ming is already, blockbuster.

I may be the first trial blink of the group of people, interactive experience is not generally stunning, although Blink is not a returnee team but does have a foreign technical guest style. My circle of Friends was Blink's praise to the screen. As for a few days ago a lot of people respond to the "Verification code is not received" problem, I guess such a high-profile team, just on line 50 days, suddenly ushered in a blowout users, the server out of point is understandable?

So you see, the high profile is good, the server has exploded. Or maybe, high profile is just a Schkeven strategy. Perhaps high profile is also a survival strategy for many teams. Think of here I will not vomit unhappy: "Entrepreneurial team what reason not High-profile"?

Some people just think that internet entrepreneurs should be small and fresh, must be stressed with feelings don't forget beginner, don ' t be evil, Balla. Of course, I also see many entrepreneurs are quietly work-style saints, they firmly believe that "work hard, low-key". They think that in the early days of entrepreneurship, high profile is evil, is dangerous, is to push the company to the cusp and then fall to pieces of the devil.

But you know, whether it's high-profile or low-key, a company that dies will always die.

Then why not high-profile life, High-profile death, to the next venture, financing can be easier?

Why not high-profile entrepreneurship, so that more talent, more VCs, the earlier gathered to your side, may not be dead?

In other words, a lot of investors like the start-up company "premature death early" ah. They would rather you had spent the money quickly, it would have been an early result. If you die fast, then do one more, one after another in two or three years time, the chances of success will be more and more great. Of course, the premise is that the entrepreneur is a smart person. Daughter afraid with the greatest goodwill speculation, Schkeven investor is so think, throw daughter cultivate a genius, what wrong?

Then you guys stick to it and keep it low-key. Then ask:

Where's the low-key? Will you give us some extra money?

You are not high-profile, when financing the investment manager for you as a spare tire. You repeatedly to prove how reliable you are, and when you finally sign a deal, you find that a bargain is discounted (since no other agency bids, you are naturally passive). To write a signature that moment, you said nothing good, now low valuations, the future growth of space is big.

You step, find someone who can not afford to pay a high salary and cannot promise any glorious future (because you keep a low profile, you implies over-promise), and then you find yourself spending two or three months, but only two engineers, one of whom came in a few weeks to go to the carnage, Leave you laolei on the balcony looking at staff away from the back. Then you say to yourself, it's okay, just put off the 1-month product.

Your product talk, wait until the promotion of products, you finally began to envy those "high-profile" of the industry partners, because they do not have to spend money on the headlines, do not brush face chat qq Climbing relationship, there is a media initiative to seek interviews, there is the application of the market initiative to recommend their products. But if you want to make headlines, I'm sorry, give me the money. Finally you can only comfort yourself to say, okay, good products will always be from the spread, I should still low-key back to burnish my products.

Pro, this is a world of follow, this is a look at the face of the world.

And you, you are a cock silk, no background no halo no resources, Barefoot joined the Entrepreneurial Corps.

You say you step one footprint, people say you must be a hopeless unknown ah!

Also as a cock silk entrepreneur, in the product on-line, I have a period of time of special anxiety, because the free promotion of the way has been used up, the rest is not to hit the money is to ruthlessly open the brain hole, play life how to let their products have more exposure.

Here are some of the "high-profile" methods that I've tried, or I've seen with my fellow entrepreneurs. A simple list of one or two, we take a look at, careful reference.

Play 1: Drive up the price

This is the most common practice. When there is no financing, said melts, and then the valuation, financing amount, the user scale exaggerated 2-3 times. For the competition is to let the neck cool, resulting in the inferiority complex.

I have seen this kind of play of the advanced version, that is, the project is not moving, but when competitors have some "financing good news", please around the road friends and media people to forward the screen, advertise, so that their own products in financing can also be smooth.

Play 2: Telling poignant stories

Stand in front of the mirror and look at yourself for five minutes, and think about what you have to say about your background story. Is the second generation of the rich and the elders broke the oath of self-reliance, or returned overseas Chinese holding three or four Master's degree vows to allegiance to the motherland. Many of the founder of the turtle packaging is particularly tall, in fact, in foreign countries is an ordinary office workers. (How does that sound like a monologue to a "good voice in China"?) ）

After our products are online, I began to frequently go to various media reports "rub face", as long as the other party has any special reports can be pulled "Women ah Entrepreneurship Ah, the internet, what underwear AH health AH red ribbon ah, are thick with the skin to be written, to be photographed." Tired of the time I will spit with the team, saying that they are a 13-line female artists, daily notice on the notice has not been paid for just one more exposure opportunity.

Play 3: Create a topic

The best effect of a trick, it is easy to clean the gun. For example, every time I write articles, there are many people support, also will be many people scold very miserably. But the controversy is the opportunity to shape individuality, it means you have the idea of aggressive, the media like you, young users more like you. Even if you are small, you have just started, they will love you, willing to become a brain residue powder.

The current era, out of the mix is not the brain residue powder it! The product itself is controversial (such as the MO) or the founder of the controversy (such as Lao Luo) is a particularly good thing. Although every day live in the cusp, all kinds of attack is black, but the investor heart has already smiled to bloom.

Heschkeven's article to the MO as a positive example, to prove yantan how hard, low-key also can survive. And do not say Yantan was as the chief of NetEase left to venture. If there is no "about cannon artifact" of the name, Mo mo early can grow so fast?

Play 4: Let the user speak for you

Your users are valuable assets, remember to use them to endorse. To celebrity stars, down to the network of the Navy, their voices carefully packaged, and become a good marketing material.

Recently there is a post called "Dear please use Alipay to chat with me" special fire, all kinds of boys to the Goddess (girlfriend) to play money to be able to talk with their screenshots-because in micro-letter speech has no use, the goddess see the money is willing to talk with you. Yes, do not be afraid of your products are users play bad, good stories are users play high after the jokes AH.

Play 5: Eat with your face

This trick is more applicable to some female entrepreneurial teams, such as us. Of course, Schkeven is also possible. When someone talks about experience, connections, and capital, it all feels like resources. Why not be a resource if you look good? Is it wrong to look good?

In fact, I would like to say that many people's success is the countless deliberate "high-profile" tactics accumulated. High profile is not your daily in the circle of friends that brush screen brush existence, but every day to study how to make yourself and your products more high-profile, more innovative play more blockbuster. These are the same as financing, finding technology, developing products, and hiring people, all of which are part of entrepreneurship.

When you look at a young man with a dick in his face and suddenly claim to be sitting in a company with a valued billion, please do not question his success or criticize his high profile. You should thank this era, the Internet industry to give the opportunity to let no social experience, business experience, or even the lack of work experience of young people, can also spend the money of investors to achieve a goal, to make a meaningful thing.

This is a time of no better.