Cofco Group buys French wine winery

COFCO Group's acquisition of internationally renowned wine wineries is again exerting its force.　　Cofco has once again acquired de Vionnet Manor (Chateauviaud) in Bordeaux, France, following a 18 million dollar takeover of the Chilean winery in September last year.　　Yesterday, Cofco insiders confirmed to the first financial daily that Cofco had bought a winery in Bordeaux, France, and was expected to sign a formal contract this week, but the Cofco group did not offer to buy more details.　　Earlier, the FT reported that the de Vionnet Manor acquired by Cofco was located in the La Lande-et-Pomerold plantation in Bordeaux, covering an area of 20 hectares. This reflects the medium-grain wine industry to enter the high-end product line, the Force winery wine to deal with the import wine market impact intention.　　In recent years, the high-end wine consumer market has been developing rapidly, among them, high-grade wine in the last 3 years to 50% Annual sales level, while the annual sales growth of wine is reached 100%, which is also the key factor of wine wine industry, which will increase its net profit and gross margin, increase profit margins. At present, Cofco's wine brand mainly for the Great Wall Wine series, its product structure is still concentrated in the low-end, high-end wine is mainly Royal winery, Mulberry Winery, Huaxia a producing area of wine, production capacity of only about million tons.　　In the first half of 2010, the market share of Great Wall wine was 12%, after Changyu, according to the CIC consultant. In fact, not only Cofco, Zhang Yu, dynasty and other domestic wine enterprises have happy enclosure, to seize the domestic and foreign high-quality production areas to expand the base to meet demand growth.　　In the wine industry, "seven points of raw materials, three-point process" is the golden rule of wine, and high-quality wine raw material origin as the source of milk as scarce. CIC Consultant Food industry researcher Zhou Sizhan pointed out that the wine Company's control of raw materials is an important factor in determining the future development of the enterprise, and the current domestic wine market, the scarcity of raw material origin has been highlighted. Domestic wine enterprises not only increase the domestic quality of wine raw materials to expand the origin, at the same time began planning international production areas. In addition to the Great Wall, another domestic wine dynasty also plans to invest 1 billion yuan to acquire vineyards in Australia, New Zealand, Chile and France to boost production.