Cognition of "technical products" and "front-end products"

Recently in the job change, interviewed Baidu cloud and Baidu security related positions, the last because of a very pityful reason, missed with Baidu security. After summing up, I think the main reason lies in the "technology-based products" and "front-end product" awareness, features out with the Internet product managers to do something to share.

First, personal introduction:

a, graduation four years, Internet work experience, more than five years.

b, customer service, technical support, marketing, server procurement and operation and maintenance, product, project leader, etc., have done ...

c, the product manager's position, the basic quality and ability no problem, but without professional training and training (such as writing documents, although the write, but not necessarily the kind of norms of large companies) ...

Second, the interview experience:

Baidu's initial contact with the project A more secure, more communication, duration is relatively long, this is a technology-based products, everything is in an orderly manner; in the process, a Baidu security of a PM, I feel good, I conducted a push, and then Baidu security project B PM responsible for about my interview.

The result of the interview, the head of the project B is the words: This person is more single-minded, not suitable for them.

Personal summary:

1, the other party is most likely to see me before my resume, as well as experience before my product, I have a comment or conclusion.

2, each other strokes product manager, biased in the basic work, such as: PRD documents and specifications, prototype perfect, and with the UI, UE and other relevant departments staff experience and ability to communicate. (By asking each other my question, I can judge each other's attention to the target candidate).

For example: The other side asked me: "I read your product, my feeling is that you do not have a professional art team to do this?"

Personal analysis: large companies, pay attention to the UE \ UE \ Art \ products and other positions more clearly defined, I was originally where the company can be considered a small company, there is no such a clear division of positions, so more obvious one person, there is a lot of interaction And art, in fact, I do it myself ...

My answer:

1, we do not have full-time artists to beautify the product interface;

2, our art itself is only one person, he is responsible for a variety of products, the company's art work (enough to see the art of other products for how low the importance);

3, daily often when needed, the other side of the schedule I can not wait (who make a lot of time is vice president of the project requires more urgent that their own products can not be postponed due to art on the line?), So a lot of art work , Are all my own skin changes on the basis of the original PS file ....

Interview impact:

At that time the interview was very passive, I do not even know what this person does, even the lack of people do not know the product, after all, all from the "mysterious" ... ... Afterwards, all channels know who interviewed me, of course I really do not like this product.

Results ... tragedy, as I interviewed the project B, the PM responsible for giving me an evaluation entered Baidu's internal system, and then the project A itself is progressing very well in all aspects are good, have come to Baidu security cause Ministry of the second hand (a hand surnamed Zheng, we all know?) Interview with me, the result gave me no.

Think about it, the project A is a product I like (specific product inconvenient to disclose Ha, hey, in fact, I do not know what it is that there is a feeling, I like ...), it is because Baidu's project B is responsible Person's evaluation, I missed the further interview of the project A.

Third, personal reflection and summary

Personal reflection:

1, I really like Baidu's safety evaluation of the person in charge of Project B, the experience is relatively simple, not suitable for them?

2, whether there are other reasons?

Personal summary:

Project B, itself is not appropriate, because this person in charge is concerned about the front-end things like interaction. I think the front-end things, such as interaction, interface visual effects and more.

And my own experience, more suitable for A, a technology-based products. Unfortunately, if the entry is still, then, with the project B Interview me is a department, in view of Baidu system, B rejected me, evaluation is not good, A also direct game.

Fourth, the knowledge summary

Knowledge of a (technical products):

This product, at the user level, experience and interaction are relatively small, user operation is relatively simple, but in order to ensure that intelligent, easy to use, behind the need to do a lot of technical work, perhaps a small front-end Interaction or function, you need to do a few months behind the work of research and development.

Such products focus:

Such products, the key point of product quality is behind some of the work, the front-end things look good, if the things behind do not do well, the user simply do not have such products, if the things behind the well, the front and then ugly , The interaction is worse, users will like it very much.

Product example:

In my opinion, Thunder download, is a technology-based products.

The user's expectations of the Thunder: download any resources, can run their own bandwidth speed to download.

User experience key points: Thunder, download resources download speed;

Other requirements: not only download faster, but also do the following:

a, resources must be downloaded accurately, this is the most basic. I want to download M, the results of the background problem, let me download a N, I can not BS-niang;

b, download speed must be stable. One minute is full bandwidth run, 10 minutes 0KB / S, so who can suffer?

c, download to be stable. Do not stop because of the server, network fluctuations and other reasons, resulting in the termination of the download ...

d, ...

About 360:

Everyone feels 360 easy to use, Zhou Hongyi is also talking about user needs, user experience, etc., we listen to those things that Zhou Hongyi said at the same time, whether the 360 ​​behind the analysis of some things, as well as the realization of mechanisms and algorithms, etc.?

Knowledge Summary II (front-end product):

More care about what users see, such as the beauty of the interface, the interaction between the relevant interface, button-related details of the design and so on. Do you still remember Cheetah browser just came out, the relevant people on the Cheetah and other browsers do differentiate the positioning "Hyun ... interface ..."?

Such products focus:

Let the user's direct operation, I feel more cool ... Animated effects, interface color, the little button ... That page .... That tips ...

Product example:

Cheetah browser count?

I am not too familiar with the technical details of the browser, so I am not sure if he needs a lot of technology behind it. I think he needs less ... I will not say anything about this product.

Fifth, my choice and contradiction:

How to choose?

Currently on the market of Internet products, more than 80% are more emphasis on front-end things, which is the head of many large companies, who called "product managers do not need to understand technology, as long as understand the user, understand the demand can be" see this People who do not know, in fact, he said, for their products, that is: the front-end products, do not really need product managers are technical understanding.

For technical products, take my personal example, in addition to not write the code, the other can be ok, a lot of things to understand the operating system, server-side (linux + windows) things to understand, the network More to understand the level of things ....

Of course, understand here, there is a certain degree, not to discuss the depth of this degree.

My next job, looking for technology-based products, or front-end products that?

Analysis of contradictions

Front-end products: Although I understand interactive, interface design, communication, documentation and other related things, but after all, they do not have the work experience of large companies, a lot of everyday things are self-learning, as well as the results of exchange with peers, the future leadership do you accept?

Technical products: Each product has its own specific technical background, their original products, more biased in favor of the network layer of things, if the future leadership but from the knowledge to examine themselves, take their product technology To examine yourself, their chances of choice will be very little ...