Cold chain logistics poor fresh electricity business how to break through?

At present, the electric business people talk about fresh electricity business, starting from fresh and stop in the cold chain logistics, including the voice of the media industry is conveyed, the lag of cold chain restricts the development of the fresh electric business. The development of the electrical business is indeed subject to logistics, but whether all the fresh electric manufacturers need cold chain to transport and storage? In addition to the industry, very few people in the cold chain this thinking barrier, around it to consider more ways to promote the development of fresh industry.

Whether you want to or not, anyway in the business of the people are thinking, whether the platform or the use of the third platform, many of the fresh electricity manufacturers have been able to achieve, perhaps this part of the characteristics of fresh electricity manufacturers rely on the cold chain is little or no dependence, this fact is also in the proof that the health of the cold chain of fresh electricity is not so much dependence, Do you agree with this statement?

Cold chain is now the case, and the short time still does not reach the industry requirements. Since everyone is trying to do the business of fresh electricity, rather than lament the cold chain every day, it is better to cheer up and think of more ways to do what you want to do, adhere to the exploration and practice, do you think this can be done? into and not first put aside, next we will discuss the cold chain in the case of bad, fresh electricity business should do something?

How to solve the "last kilometer" distribution

Generally speaking, cold chain logistics distribution of fresh products sent to the city, has completed the task, but this distance from fresh door to door still has a big gap, this is a real problem. Cold chain large distribution locomotive can not walk freely in the city road, delivery target to cold storage as the destination, for a variety of reasons, the cold storage in the distribution of fresh products will not necessarily use a fresh-keeping function of the vehicle, the product to reach the store after the fact is no longer really fresh.

The best solution to this problem is that the goods to the consumer immediately after delivery, which is unrealistic, logistics delivery time is uncertain, consumer purchase time is also not fixed, so how to solve this problem need further discussion. Although fresh products add cold ice packs to the hands of consumers, is not the real sense of the Cold-chain home with, in fact, most customers still can understand, this is to see how businesses guide consumers, how to let consumers in psychological and reasonable understanding, is very learned.

In the case that can not solve the whole cold chain distribution home, the business should be as far as possible to improve service awareness and refinement of service projects, so that customers enjoy more services to achieve their expected consumption of psychological balance, this is very important. For example, the traditional fresh business has basically realized the distribution to the market sellers, fresh electricity manufacturers can consider this point, the integration of offline business distribution resources, so as to achieve a remote delivery to the end of the consumer distribution. Can see the essence of electricity, in addition to product quality, the more important thing is to serve.

How to solve the C-terminal fresh delivery to the problem

is to do the local O2O, still have to consider the issue of distribution, distribution should include two aspects, one is fresh, the second is distribution. How to keep fresh? Fresh seafood meat can not be separated from the preservation of equipment, the traditional preservation is to rely on foam insulation board to do, has been used to now, this method is also a fresh freshness to provide a solution. Besides, can you have a better way to keep fresh?

Theoretically, there will be a suitable distribution of light storage equipment, which should be considered by High-tech enterprises and cold chain enterprises, such as household vehicles equipped with the kind of DC-powered small refrigerators is a good product, fresh enterprises can try. In addition, fresh can also consider plastic seal, but also in the plastic seal to consider the issue of preservation, whether the use of vacuum packaging or better insurance materials to packaging, is very meaningful.

In the distribution, with the above mentioned fresh-keeping equipment, distribution is not a problem, fresh electricity business enterprises can be as mentioned above to integrate local distribution resources for their own use, can also set up their own distribution team, or outsourcing to the local distribution logistics, to solve the C-terminal delivery problem.

There is also a choice, that is part of the fresh electricity dealers are trying the "basket" distribution mode. This mode of delivery is due to the customer and fresh business time deployment problems, such as goods sent to the door but home but the owner is working? So the two sides can agree to set a point, both can put goods and can take goods, customers go home from work on the way to buy the ingredients home, do not delay the time of buyers and sellers.

In addition, there is a pattern mainly for special breed, special process cultured or eco-cultured livestock and poultry, can be transported through ordinary logistics to the designated area, and then local processing, this can be more dahua to ensure the freshness of the ingredients, on-demand processing, the day of processing meat distribution to the development of users, Storage for living things does not require too high a condition, the cost is mainly saved in the transport does not use cold chain.

Current situation of cold chain industry and subdivision of cold chain equipment

The current cold chain industry is developing rapidly, mainly affected by two industries: first, the pharmaceutical industry, used for acute treatment of many of the drugs need refrigeration, must use cold chain to distribution; the second is the fresh electricity business industry, the scope of this industry is very broad, related to the livelihood of the agricultural, forestry, animal husbandry, Fishing and other major industries and even more segments of the products need to keep fresh transport, fresh electricity business industry's huge market accelerated the demand for cold chain. Only these two industries, let the cold chain industry to develop rapidly, the current number of cold chain industry equipment manufacturers are rapidly increasing production capacity to catch up with this cold chain development of the golden period, all over the country are expanding the volume of cold storage projects.

Cold chain industry has such a situation, the size of the cold chain is growing, but only small-scale private growth, large cold chain enterprises are declining, mainly because of the uncontrolled price. Cold chain market rates are very unreasonable, oil and human costs are rising, subject to a number of factors, most of the freight or 3 years ago the price, and even some large companies to undertake the business is a loss. This situation, to some extent, limits the development of the cold chain.

In contrast, the current industry of non-cold chain equipment Manufacturers Mo, regardless of large enterprises or small enterprises, the development of cold chain projects need to buy cold chain equipment, cold chain equipment development began to diversify. Now, all the equipment in the market is still unable to meet the needs of fresh enterprises. At present, most of the equipment is for the cold storage, supermarkets and transport tools, for smaller units of the distribution process of fresh equipment still did not appear, equipment manufacturers in addition to ensure the normal production of large and medium-sized equipment, but also should develop more small micro-refrigeration equipment to promote the rapid development of fresh electricity.

Whether the fresh must be cold chain to distribution

The basic situation is this: some fresh products such as fish and shrimp meat, is to be distributed through the cold chain, some products as long as the form of plastic seal can be fresh, you do not need to use cold chain to transport; There are some products as long as normal transport, as long as the attention to storage can be, of course, some live poultry and livestock can be transported in vivo, Also do not need to use cold chain, in addition, local fresh for local market, also do not require cold chain transport.

Therefore, most of the fresh products do not need to be resolved through the cold chain, but in terms of Chinese demand, even if the proportion of cold chain transport is not high, there is considerable traffic, so the fresh market demand for cold chain is quite large. In addition, as far as the current technology is concerned, there is no other technology to solve the problem of remote transport preservation, the health of fresh electricity to the cold chain dependence is still very large.

Although the current cold chain logistics hindered the development of fresh electricity manufacturers, fresh electricity manufacturers still need to develop, so still need to keep the fresh business and explore a better model of the electric business. Fortunately, the current mobile Internet development is very fast, this is a good time to be a fresh electricity dealer in the local market, the O2O case of many industries has matured, and the mobile payments made by various platforms have also provided a more favorable development environment for the O2O model. This is an opportunity for businesses determined to develop into a fresh electricity business platform, and in this mode, cold chain transport is not so important.

This article mentioned some of the ways, friends can learn from, but not mechanically, as to how to achieve also need the vast number of practitioners to practice and proof.

My micro-letter public number is jiwei1122,qq188283156, welcome to add, together to explore related topics.