Collaboration platform Dolphin Another major upgrade

China's well-known network advertising technology provider, the recent announcement of its core product network advertising collaboration Platform Dolphin made another major upgrade, and the product version number to 3.0.

Wang, founder and vice president of technology, said the update is mainly aimed at the transmission network advertising trading platform Adplace and mobile platform requirements for more than 10 technical upgrading. System upgrade, the technology to achieve with the spread of advertising trading platform Adplace Seamless docking, at the same time the dolphin also in the function of more than 10 personalized changes, such as the realization of real-time monitoring ads in advertising progress, in the amount of advertising is insufficient to automatically make up, Advertising vacancy for the early warning and advertising order audit, so that the site's advertising marketing more intelligent, convenient.

In addition to inheriting its good Man-machine interface features, the DOLPHIN3.0 edition also focus on the network advertising resources planning and management to further improve the function, increased the advertising bit resource management module Iplanner, advertising sales for large and medium-sized sites to provide advertising resources for the scheduled approval process, the site advertising resources of the sales rate of statistics, on the website advertising revenue for a wide A statistical analysis of the contribution rate of the main report.

Dolphin3.0 Edition has added support for Android and iOS mobile platform AD Release Management SDK Toolkit, so that the mobile platform for advertising management can be published with the site advertising management in a unified platform to achieve. After the upgrade of the dolphin also enhanced the early warning function of advertising, the ads are not uploaded advertising creative material, advertising material and scheduling mismatch and advertising display clicks did not reach the pre estimate and so on can be timely alarm. After the system upgrade, the website can be any custom advertisement template in the advertisement publication system, can expand the advertisement form freely.

It is reported that Dolphin3.0 has been for its website partners have been upgraded.

Dolphin is an independent research and development of the network advertising publishing system, is designed for large and medium-sized vertical network media to create a network of AD publishing system. Dolphin through the core technical advantages of services to many large vertical network media, such as auto, Oriental Wealth (300059, shares bar) network, Tenkine, market share increased year in 2012, the market coverage has reached 80%, is the network advertising release system market share of the first product. Dolphin, as the flagship product of the network ecosystem SSP platform, is also the core part of the ecological system.

Wang said, as China's internet advertising industry-leading intelligent digital marketing engine, has been committed to the network advertising technology platform and marketing platform innovation breakthrough, to create a DSP (Demandsideplatform), SSP (SupplySide Platform), DMP (Data-management Platform) three major platforms as the core of the Internet advertising ecosystem, and on this basis to drive the extension of the industrial chain, deep into the wireless internet advertising, and further access to pc+mobile user data channels, As a result of the dolphin in this upgrade also achieved with the mobile platform docking, the first on the mobile platform to achieve directional classification and other development for the industry initiative.

Chuan Yang Technology was established in 2009, is currently in Shanghai, Beijing, Guangzhou, Chengdu, Chongqing, Wuhan, Changsha, Xian, Xiamen, Taipei and other key areas to set up branches and offices, more than 400 employees. has served hundreds of domestic and foreign high-end brands, such as Dior, Samsung, Nokia, Pepsi, Hewlett-Packard, IBM, Colgate, Asus, Lenovo, FAW Volkswagen and so on.