Collection of E-commerce website operation Five Music

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Electric business, the unconscious circle of the hottest topic, now e-commerce can be said to be a very popular internet industry, there are a lot of bubbles. All walks of life began to slowly develop E-commerce, which may also be a trend. Take our collection industry, it is this industry's web site, the last year's collection of E-commerce site is still quite small, the competition is not very intense, now every day there are several collections of e-commerce sites out, but also a lot of sites down. The industry has felt unprecedented pressure. The success or failure of the site is operating, so the collector's website is also more focus on the operation of the business (I do not talk about telemarketing today, solicitation sales).

A collection of E-commerce site operations, I often consider these several issues: site positioning, (Network + offline) marketing, visit old customers, develop new customers, all kinds of data statistics, logistics courier.

First, site positioning

What does our website do? We must be clear about this. E-commerce site to solve the first thing is that we sell to consumers what things? What can we do to solve the demand for consumers? Site positioning is critical, but also the key to the success of the electrical Business + Foundation. We are going to investigate our products while we lay the groundwork. What are the advantages of our products? Who are the major competitors in this industry and what are their competitive advantages where are we? Before we chose to do the collection is completely a coincidence, because the Chinese more than 60 million of the collectors of the market. For the product our advantage is good appearance, the price is reasonable. For our competitors to coexist peacefully, to find out their profit point, profit model, sales model, there is a good understanding of the win, in fact, the industry is very transparent, the practice of so several types of sales on those models, may be not with new blood injection in it.

Second, marketing

Here we only say network marketing, offline telemarketing and so on regardless. Marketing as long as businessmen should pay attention to this problem, your site does not go to marketing, your things will sell it? Now the buyers know around, not the time to pick up the goods. Do marketing in fact, the collection industry is very simple, do 4 "we" on the ok!

1. Who are we?

You know we are selling collectibles, we are merchants, we need to make a strong recommendation to each collector.

2. Who are our competitors and how to compete?

We have to start from the opponents, to see who the industry is in the end of this cup of "porridge", we can be divided into how much? Why we are less, what do not better than others we have to catch up.

3. What are our competitive advantages?

Is the price is low, is the product good, is the service good, or the sale is formidable? This is what we should think of.

4. What are the value demands we provide to our customers?

What value can we bring to our customers when they buy our collection?

Figure out the above 4 points, according to the actual characteristics of the company to choose the appropriate marketing means, marketing means is very many, all chose your energy will not keep up, but also choose 1-2 to do it to the extreme. SEM marketing is the most commonly used marketing tools, SEO,PPC (click paid ads), bidding rankings of these three are also the most direct most intuitive most obvious. SEO low-cost, user orientation is very strong and accurate, the turnover rate is very high. If you can choose to promote the brand when necessary, the cost is quite high.

Three. Visit Old customers

Two of the old customers return visit is one of the main sources of e-commerce sites, because I do not one-time, but also said that the old customers have many strength of the customer has not developed. So every network should try to keep the old customers. For example: we can analyze the needs of old customers, the new customers to do the old customers separate two different pages, because a lot of old customers are known, we should give them a valuable or new collection, and the new customer is just entering our website, so we want to make the greatest concessions to attract his collection to him. Analysis of their purchase behavior, to provide him with more concessions, more gifts, more VIP system, as much as possible to tap the user's lifetime value. Regular promotion, stimulate the old users to spend, drive new users to consumption. Set up a social platform for new and old users to share in the exchange.

Four. Data analysis

It is important to do a good job of data analysis, there is a sentence is not said: "All things to speak with data." Data is the perfect embodiment of user purchase behavior, through the analysis of data, you can let yourself know where to do not enough, where very good, inadequate place how to improve. The usual data analysis are the following aspects: The total flow of the site, we must know the site's overall flow through what channels. User's perspective, such as the number of new user registrations, purchase volume, conversion rate, the number of visits to old customers, repeat the purchase rate. The degree of adherence to each collection varies by age in different regions. Another point is the channel angle, which channel can bring traffic, different channels bring users different, purchase rate is different, conversion rate is different and so on. So it is important to do a good job of data analysis, do not think that you look at the different digital curve every day that is useless work.

Five. Logistics Express

Light has a good collection is not, the most important thing is to send to the hands of the Tibetan friends, logistics and Courier is the most closely related to the consumer link. The only measure of logistics Express is speed and attitude. In my impression is the most profound is the Beijing-east and the abundant, the speed is not quick, we do not say, the main is the service attitude is good, express service attitude is also the determination of the customer signing an important factor. Logistics and Courier is not our control, so you can only choose a good courier service provider.

To do a good E-commerce site, the above five points are indispensable. Real Tibetan Network (www.zcang.net) has been regarded as a successful E-commerce site, with this good start, I also carried out the next site promotion. The above may say not detailed enough, but probably the five music has already given to everybody colleague to share, the dry good does not want to see oneself, does not stick well also to depend on oneself. Master to lead the door, self-cultivation rely on individuals, to speak with the facts, we see the next intersection.