College student Entrepreneurship Record: we finally survived!

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College students ' pioneering work is the first lesson of advancing into society is also a good exercise of their own opportunities, so in college students have opened their own entrepreneurial road, of course, many schools also encourage college students to start a business, and provide a lot of support, but can survive the proportion of entrepreneurial projects are very few, So today I would like to share with you a story from the college students entrepreneurial stories to everyone, hoping to give students on the entrepreneurial road for some reference.

This project can be said to be almost unrelated to the Internet, their sales and promotion of most of the work under the line, in fact, I am more optimistic about doing a good job online, after all, the Internet is only an auxiliary sales channels, and network competition, usually just entrepreneurial students in the Internet advantage is not obvious. When college students to directly face the Internet business and brand are very mature competitors, usually no fight back, so offline and surrounding resources become the most you should integrate power, after all, offline and around the resources you are easier to understand and easier to obtain. In fact, there are many physical stores to send flyers effect than you do any kind of network marketing effect is better, so business can not be obsessed with network marketing, to learn to find the marketing method.

Chong

I've known Chong for more than two years, at that time he had been doing Kasma clothing, Kasma positioning is very clear is to serve college students, for the graduates to provide a dedicated interview is installed, but also specializes in menswear, women's competition is too large, and university City of Canton campus, the proportion of men and women to 13:1, so the choice to do men is still relatively This project is Chong with 4 schoolmates to start together, everybody gather 30,000 blocks to start the fund to start their pioneering journey with passion. The Project Chong is the leader, responsible for the purchase, promotion, sales and other work, the development of campus agents and so on are shared by other partners.

At the beginning of the store opened in Panyu University town commercial South, here to visit the few people, the whole business district relatively deserted, open here the biggest reason is rent cheap. Because of the small amount of people, and usually have classes, so the mode of doing business needs to be properly adjusted, when the birth of a strange entity shop sales model is to make an appointment to shop service, this is different from the appointment to the door, but when you have time to come to the store, we first appointment Then the shopkeeper will be based on this time ahead to the store waiting, customers to help them to measure the size, and then pick the clothes to pick a tie, and so on, and finally complete the sale, this seemingly bad way to carry out, incredibly they do pass, the following Chong share his business experience.

Old store in Southern District

Because the Southern District very few people, want to rely on store traffic to make business is very difficult, so the focus of the work to develop students agent, in the school forum post recruit, there are in the dormitory recruit, as long as recommended customers to spend all get the corresponding Commission, Commission will be based on the appropriate sales increase. At that time did not build a website, so directly with the Sina blog to do the official website, to the student agent to see styles, download style pictures and learn sales skills, and regularly planning activities to print leaflets to students to distribute.

In addition to the development of student agents, the expansion of more sales methods is also necessary, at this time Kasma began to become the sponsor of the Student Union competition activities, generally hundreds of dollars or sponsorship some tie briefcase as a gift, and then hang an advertising brand at the event site. A lot of people think the effect of this advertisement must not be very good, the fact is so the effect is very not obvious. Of course, the sponsorship of activities in addition to as a brand publicity, but also a part of the leadership of the student union to establish friendly relations, and some of their ministers need to wear a suit, the student body also needs to be installed, so indirectly increased sales opportunities, and students will be KASMA recommended to other students, Last October, a single student union recommended more than 10 people to Kasma.

In this way down a year, already a lot of students are accustomed to KASMA booking to shop service, sometimes the students arrived early, will be waiting in front of the store, and sometimes there will be several students to wait for the door, because this began to attract the attention of competitors, in our stores and opposite the opening of the men's shop, Of course they don't know the source of the customer, underestimate the customer's loyalty, these customers are on the phone or online to talk about the past, so the loyalty is very high, but they only know that the men's shop often someone waiting to open the door to buy clothes, think a lot of people will go to buy their own clothing, so they finally all closed.

Because no one to guide, Kasma in the process of operation is also a step by step groping, so take a lot of detours, such as the beginning is to give customers one to measure the size, so the efficiency is very low, one afternoon only to do 7-8 customers, and finally found more rapid and accurate approach is to use the existing suit to the customer test version, Until found the right shoulder width according to the type version of the type to do, generally only need to modify the length, sleeve length, bust can allow customers to wear a very fit suit. Of course, this method in fact in the tailor-made industry is very common, so you should be able to experience the business before the peer service and operating practices.

It is very difficult to sell clothes simply, therefore, it is necessary to brand the Cass, in order to better enhance the brand image, Kasma clothing began to OEM, we found a factory to G2000 foundry, so that they help make clothing stickers, and clothing with G2000 the same materials and lathe to produce, Therefore, the quality of clothing than the previous upgrade of a level!

Soon everyone graduated, due to the profit of this project 4 points, it is true that no one has been assigned much, and they feel that there is no prospect of going on, so the other partners have given up, Chong bought their shares at a relatively low price, and then spent six months earning the money to pay them back.

Because the Southern District to demolition and transformation, so Kasma in August 2012 moved to the University City South Pavilion Commercial Street, where the flow of people than the Southern District, adjacent to Canton and Canton, so there are usually many of these two school students come to spend. But there is a problem people flow big shop rent natural rise, at this time although Kasma has been profitable, but the net profit is not high, in order to minimize rent, so choose a relatively difficult to find a berth, and then hang some light boxes outside to guide customers to the shop, The shop rental plus management fees and some incidental expenses about 1500 per month. Chun elder brother The first time in the past is Chong lead the way, and then everyone together after dinner I and friends to stroll the whole South Pavilion, come back to find their shop, so not generally found Oh!

South Pavilion because it is a large commercial street, so there are many competitors stationed, a faction, an extension, a person, such as the strength of the brand are in the most conspicuous position, they in order to promote a substantial reduction in sales, as if the last year their business volume is more than million, or even higher, but the net profit is very low, or even negative, so soon closed. This kind of play is like Taobao to do, but they ignore the point is that college graduates basically will no longer come back, unlike Taobao shop at any time to go into the consumption can, so repeat very few, if the simple substantial price discounts on the store capital pressure will be very large.

Kasmairian in accordance with their own way there is no flocculation operating, through the expansion of student agents and expand sales channels, in the opening of the early September, sales day up to more than 6,000, the day the shop is full of people. Chong said that the student market is mainly September-November, the second year of 4-May, the two peak season, want to increase sales will be the main focus on these months, through the agency, Community cooperation, network propaganda and other channels to do, other months will be spent in the outside market. At present Kasma in addition to the development of student agents in the university city, other schools in the country have the development of shop agents, from Sichuan, there are from Zhongshan, Jiangmen, zhaoqing and so on in the school's men's shops have become KASMA agents, and a company to find Kasma to their dozens of business personnel and administrative staff tailored overalls, This is the brand effect, so if you do not forget to make products when you want to brand their products, so that the cause can be done.

After more than two years of time, we finally survived, there is bitterness, there is pain, there is hesitation, but we survived!

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