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with the rapid development of the information industry leading by internet (Internet), a profound change is taking place in every field of society. Experts predict that within a few years, China will become the world's largest Internet users. For the failure to keep up with the pace of the domestic campus network status quo, different "' net '" card ' one "mode of operation, perhaps another solution can be used for reference.
several passionate and intelligent young people to this "campus easy Network" and "Campus Easy Card" program for the market feasibility analysis and financial analysis, the paper has formulated a strategy to develop the campus network of the "Business University" and to promote the campus network to other universities, and has carried out the risk analysis combined with the current market situation. In combination with the advantages of the school, developed a "Campus Network E-commerce Network" (Remote school, online shopping, intelligent community) projects such as the Vision plan.
Solution Integration
Campus Website-campus Easy Network
site Positioning
Beijing Industrial and Commercial University campus Web site easy to network, will be positioned to provide a full range of information services, supplemented by E-commerce services, to achieve school management of the comprehensive Internet access, highlighting the convenience of the network, fast, conducive to the unified network management schools, at the same time can enrich students in the after-school life, For the majority of teachers and students of campus life to provide the greatest convenience and space.
website Target
, based on the establishment of local area network and WAN of Beijing University of Commerce and Industry, will make the campus web site a multi-functional website for all teachers and students to provide all-round and thoughtful service (including information service and business service), which makes the school teaching administration management computerized and networked. Through the links on the Internet, to expand the popularity of Beijing Business University in the community. The service is targeted at all school students and staff, schools in the management of the network system, can make information faster, safe and accurate circulation. China Talent Guide Network
website Content
website opens four channels: "Online School", "Colorful campus", "Staff House" and "care about everything". and consider the site after the launch of the "online shopping" channel, supplementing the four major channels to improve the advance.
homepage includes:
1. Site Navigation
2. Search Engine
3. Strong News
4. Bulletin Boards
5. Member club, including "member Convention", "member registration", "Member of the table-integration method and reward rules", "Complaint Station", "pinned" and "Member preferential zone" and so on.
6. Weather forecast
7. Links
Online School
1. Home, including "North Business Style", "Teaching and Academic", "Online Library", "Logistics Center", "Remote School", "Postgraduate column", "FAQ", "Talent supply and demand", "scientific and technological achievements" and other projects. Each item can introduce some main content, click "More" to go to the corresponding project.
2. North business Style, under a number of small topics, including "I love My School"-The school history, geographical location, the campus panorama of the introduction; "Reputation outside"-details of the school's academic advantages, and domestic and foreign exchanges, participate in seminars, etc. "Alumni Address Book"-by the students of each class to create their own. This section is set up in the public online, the main object is outside the Internet users, thereby expanding the popularity of the school.
3. Teaching and academic affairs, including: "Student status Management", "Teaching list", "Study Abroad Information", "Regular lectures", "Teaching materials warehouse", etc., will also be irregular (at the beginning of each semester) set "curriculum" one. Under each column, they are divided into the small "school management" of each department to establish a database of each student's curriculum and due credits, courses and credits received, a comprehensive score for each semester, and rewards and punishments obtained. The search person can access his or her own earned points by typing the number and name. In the "Teaching list", the university's four-year curriculum, teaching contents and hours, the personal data of the teachers, the teaching materials and the bibliography of the courses are listed in detail. Users simply type in the department and enter. "Study Abroad Information" is the University of Ukraine, the United States and other countries of the Joint School of Information published online, and can provide online questions to answer. The "Regular lecture" is to publish all the lectures in the school on the Internet, but also on the Internet to invite experts to interview the hot issues online. "Teaching material Storehouse" will establish the fund storehouse for each class, for the teaching material unified purchase. At the beginning of the semester, each class is responsible for typing the name, quantity and amount of the textbook to be purchased, and to indicate the time of the book and the name of the person who took it. The "timetable" at the beginning of each semester requires that the person who is typing in the department and the class be informed of the course schedule for the class. The purpose of this section is to make the management of the school transparent, so that students can quickly and conveniently understand their learning situation.
4. Online library, online access to all types of books and borrowing information-"book Access", at the same time can be online "book books." In the museum has "the price of book sale," The provision of online publicity channels. Set up all the books of the database, in the book booking, type the library card number and class, name, the required title, indicating the time to take the book. The aim is to facilitate students, save time and avoid unnecessary operation.
5. Logistics Center, to provide "online order train tickets" services, link to other sites in the booking area, by the campus as a sales agent, to provide door-to-door service, tickets to the payment, plus five yuan to send the ticket handling fee. "Dormitory phone book" to establish a database of the names, classes, dormitory numbers and relative telephone numbers of all the students. "Venue booking" provides the school places of entertainment schedule, so that the reservation at a glance, easier to make a decision. The idea of "online banking" will be popularized after the construction of the campus network, which needs to be built up with ICBC or other banks. The school establishes an account number for each student in ICBC or another bank, and students can deposit cash and remittances into the account and have a separate password. At the same time, according to the password on the card can be a certain number of accounts in the amount of money into the rice card. Only one-way operation can not be the money back. "Schedule of Time" is the opening hours of some public facilities in the checksum, such as bathrooms, libraries, etc.
6. Remote school, divided into "teaching garden" and "information consultation" two major sections. "Information consultation" provides a variety of training information, such as obtaining secretarial certificates, computer certificates, Bec, LCCI and other foreign-related English class certificates, auxiliary courses, and English 46-level exam guidance information. Some of them can provide online education on school. This section needs to do on the public net. and temporarily included in the Vision plan.
7. Postgraduate column, is the Information Service section. Special to provide the university entrance examination materials, postgraduate school class information, as well as not regularly invited senior teachers online answers on the examination of postgraduate and provide direction to choose guidance.
8. FAQ, the first site is responsible for each instructor to provide a free e-mail, and will be published online, students can be based on different subjects to the subject of the teacher's mailbox. The teacher may, depending on the number of times the question is raised, send the reply back to the student's mailbox or post the reply on the answer board. The "answer board" can also be posted by the students, answered by the teacher or discussed together. Conduct online interviews with senior teachers on a regular basis and answer questions on the spot.
9. Talent Supply and demand, under the "seek the Yin Table"-Each unit of the school to request the graduates of the detailed information published; a bit of job search "-Introduction of the interview skills, attention, clothing requirements, etc." Hot jobs "-from other professional sites reprinted on the short term and the future of the popular career rankings for the wide love of cat. Love life.
10. Scientific research, to the public to introduce our scientific and technological products, such as: Aloe series products, and in the future can be used in the "online shopping" channel, to achieve business-to-business, and Business-to-consumer.
Colorful Campus
1. Home, including "outside the Classroom", "Leisure space", "Screen Guide", "Campus Radio", "Part-time Information", "Whisper Corner", "BBS bulletin board" and other projects. Here will set up a time control system, the students in the online browsing time to control, to ensure that students normal hours.
2. Outside the classroom to the school's various associations as a small section of the forum. Each column will be a detailed description of the community to which they belong.
3. Leisure space, including the following seven small columns: "Childlike innocence", "Chardonnay Descendants", "Medicine Chest", "glamour", "Knowledge Collections", "Mind competition" and "daily must read"
4. The screen Guide, reprinted in the Week and next week's television program, predicts the school recent small Hall movie screening situation.
5. Campus Radio, the full text of the school radio broadcasts each broadcast version, to some of the best programs, students can download listening-"Original sound recurrence." and set up "Song Bar", the radio station can be used for the name of the song as a database, students can find options on the Internet, in the "PostScript" can be specified time and other rules.
6. Part-time information will be posted on the campus of the messy and varied recruitment ads all moved to the Internet.
7. Whisper Corners, open various forms of chat rooms.
8. BBS bulletin board,.
's Home
1. Home includes "Teacher School", "North Industry and Commerce Yellow Pages", "Intelligent Community" (vision), and so on.
2. Teachers ' schools provide teachers with access to in-depth education, including the introduction of some expertise (reproduced from other websites) and the provision of information on secondary education.
3. North Industry and Commerce Yellow Pages, detailed staff communication record.
4. Intelligent community,
cares
everything.
1. Home, "National affairs, everything concerned about" news channels, including "domestic and foreign news", "sports film and television entertainment News", "financial News", "Provincial News", "Electronic school newspaper."
2. The contents of each news section are reproduced mainly from other websites.
3. E-school newspaper, the full text of the campus reproduced all the publications (newspaper school newspaper) content, and set up "news source", "Mail Box", "Rushes" and other columns.
second, campus one card system-campus Easy Card
1. Conception and Purpose
if the school to send students a recognition of identity, access to cash, and the school's daily life is closely related to the magnetic cards or IC card, then the campus network can achieve online payment settlement management. The card can not only realize the financial function of card, but also can be used as the multi-function card of campus life. such as registration card, early exercise card, library card, exam card, rice card, community card. At the same time, each teacher can be equipped with campus easy card, such as wages, housing, utilities and other daily income and expenditure can be realized by card transactions.
2. Implementation Preparation
in the campus network complete establishment of the premise, with the postal savings cooperation, the establishment of campus easy card savings payment system, by the postal savings System is responsible for the campus to provide the corresponding online and ATM savings payment equipment (including canteen, bathroom, commissary card machine), and the campus network connected. At the same time, the development of online registration system, book lending system, morning exercises registration system, and set up a corresponding card machine.
3. Specific methods of Operation
After the freshmen enter the school, the postal savings through the school to the students to handle a campus easy card, and attach a preset password, the new students in the location of postal savings after storage, the student can through the campus network of the internal network to the school directly pay tuition fees, books and so on. After the opening of the "e-commerce" channel of the campus network, the teachers and students who hold the campus card can also conduct online transactions directly on the campus Internet. All of these need only the campus card holders to enter the card number and password can be. On specific occasions in the campus (such as canteens, bookstores), the owner of campus Easy card can also be paid directly through the card reader device. The method of the teacher card is the same as that of other existing salary cards.
III, Vision planning
with the gradual maturity of the site, the gradual increase in the number of clicks, Campus Easy Network will gradually launch the "remote School", "online shopping", "intelligent community" and so more can serve the public project, so as to further enhance the visibility of the site, can also profit from it. I89 (2006-12-19-14:42:17) feasibility Analysis
, target market analysis
1, target object
program targeted target: First of all, Beijing Business University, in the early stage of the success of the program to the needs of all universities to promote.
2, target audience requirements
School: Optimize the management system, realize the reasonable allocation of resources, save unnecessary expenditure, put into teaching, scientific research and campus facilities, accelerate the transformation of scientific research, carry out foreign cooperation and exchange, undertake various skills training, assessment, expand popularity, establish distance education, and strengthen the quality training of teachers and students;
Teachers: Access to information, improve the level of business and their own quality, research and project development, foreign academic exchanges, strengthen communication with students, convenient campus life service;
Students: Access to information, broaden their knowledge, improve professional standards, at any time by the teacher guidance, a wide range of communication, learning and practice, a variety of campus life and the opportunity to play talent, convenient campus life services;
Second, competitive advantage analysis
1, competitor analysis (take the Chinese campus network construction relatively leading universities as an example)
Beijing University Campus Network is through the Zhongguancun network construction, the Chinese Educational Research Computer network demonstration project construction and our country education system Management 211 Project gradually develops the perfect campus network. With a long time, soft and hardware resources rich, information capacity, campus coverage of a wide range of characteristics. The model of China's campus network. However, their quality education, student life (such as leisure and entertainment, online communication, convenience services, etc.) lack of content.
Shanghai, Nankai University, Petroleum University (east China), Nanjing Science and Technology, Xi ' an electronics tech, Hebei University Campus network system is the main target of the school graduates and employers throughout the country to provide a variety of related information. Do not really carry out campus network management.
of Huazhong University of Technology, Donghua College Campus network system service object is the university graduate student. With scientific research projects, curriculum settings and other related channels.
2, Solution Advantage Analysis:
Complete Campus network management model.
Campus Network involves all aspects of campus life. To achieve the teaching, educational, financial, logistics, and efficient management. So that a variety of functions to further improve and save resources for scientific research, teaching.
Campus network with relevant channels to promote the transformation of scientific research, to carry out inter-school exchanges, skills training and distance education, improve the reputation of schools.
provides a convenient community service for faculty and staff.
provides students with a wide range of learning, recreational living space and convenient services, such as online answer questions, make friends, take postgraduate exams, study abroad, part-time information, online booking and so on.
Campus Easy Card
Campus Easy Card is the biggest difference between this program and other websites in the past. Be prepared to work with a particular bank to develop campus easy cards. The card can not only realize the financial function of card, but also can be used as the multi-function card of campus life. such as registration card, early exercise card, library card, exam card, rice card, community card.
Electronic payment is the development direction of future payment way, compared with traditional payment method, electronic payment simplifies the operation step, more convenient and quicker. Students can pay tuition fees and book fees directly through the intranet of the campus network. After the opening of the "e-commerce" channel of the campus network, the teachers and students who hold the campus card can also conduct online transactions directly on the campus Internet. All of these need only the campus card holders to enter the card number and password can be.
on specific occasions in the campus (such as canteens, bookstores), the owner of campus Easy card can also be directly through the card reader electronic payment.
Campus Easy Card has greatly increased the capital flow of the designated bank, reaching the deposit goal. And with the campus network program to other schools to promote, Campus easy card business will also be a wide range of promotion. As the bank can be through the campus easy card this business to get long-term, generous returns, so we are prepared with the designated bank agreement, bank investment or equity participation in the form of joint ventures (or jointly operated) campus network. In this way, to achieve a ' card ' to raise ' net ' to ' network ' to promote ' card ', some of the previous site to solve the problem of insufficient funds.
Campus E-commerce
Existing Campus network construction has not covered the campus e-commerce. Our solution to the campus E-commerce as a campus network construction of a content. E-commerce on campus not only facilitates the daily life of teachers and students, but also brings economic benefits to schools. Through the organization delivery, to provide students with the opportunity to work-study.
3, market prospect analysis
optimize the management mode of university and the network of education, systematization becomes the inevitable trend of education development in the information age. At present our country is carrying out the plan of university Internet. To realize the network campus management mode becomes the urgent demand of college teachers and students.
Campus Network not only become an advanced management mode, promote campus construction, make campus life rich and convenient, and the campus network can meet the needs of teachers and students to obtain information. At present, the country's large and middle schools, with a campus network accounted for only 4.8%. Campus Network Solutions not only apply to universities, but also to secondary schools, primary schools, they also have a consistent demand. The program can be tailored to different campus changes. Therefore the campus network solution has the broad market.
With the advent of digital campus, campus not only needs the network management mode, but also needs to be efficient, fast and convenient to realize the campus network management necessary tools. Campus Easy card with multiple functions becomes the necessary choice to meet this need. Therefore the campus card has the great promotion potential. At the same time, the financial function of campus card can not only facilitate students ' Off-campus shopping, but also provide a business opportunity for banks. Although the purchasing power of teachers and students is limited, they constitute a large group, which will become the target customers that banks can not ignore. Therefore the campus card has the latent attraction to the bank.
Commerce (e-commerce) is becoming a part of the convenient life in the information age. Although there are some problems in commerce, its development prospect is very broad, and it is becoming mature and perfect. The campus commerce can realize the product promotion of the school industry Office (the popularization of scientific research), bring profits to the school, and make the campus life more convenient. At present, the campus network has not introduced a complete scheme of campus commerce, although some of the campus network appears a commerce of goods, but the operating range is very limited. Therefore, the complete campus Commerce program has the potential of campus promotion. Programme budget
, Campus Easy Network Solution quotation forecast
according to the investment requirements of the project and the long-term planning of the whole investment project, the plan of this project can adopt one of the following schemes.
Scheme a
solutions based on Microsoft's Windows NT operating system. As a mature operating system, Windows NT has all the basic functions of information publishing, System management, access control, mail service and so on, and has rich application software for its use, the corresponding hardware platform price is also more acceptable than the UNIX platform, as provided to the medium application platform, Can meet the requirements of use. China Talent Guide Network
Hardware:
1.web Server + Creator server
hp lh3r 80,000 Yuan
2.database Server
hp lh4r 150,000 Yuan
3.mail Server
Sun e250 150,000 Yuan
Software:
1. Operating system and Web server:
Microsoft Windows NT, integrated IIS site publishing software 8,000 Yuan
2.application Server:
Microsoft's Site Rapid development tool sites server 20,000
3.database Server:
SQL Server 14,000
4.mail Server:
Microsoft's mail Exchange Server software 20,000 $
Development fee: about 500,000 Yuan
development time: about 2 months
Developer: About 10 people
developer Salary: About 6000 yuan/person month
developer Cost Total: about 120000 yuan
Proposal Total Price: 1062000 yuan
Programme two
solution for low-end application of software development platform based on Linux platform. Due to the use of a lot of source code open, reliable performance of free software, software costs have been greatly reduced, so that the initial investment has been reduced a lot, so can be said to be a cost-effective software platform to meet the needs of lower-level users.
Basic configuration:
Hardware:
1.web Server + Creator server:
compaq3000 55000 Yuan
2.database Server:
compaq5500 80000 Yuan
3.mail Server:
compaq5500 80000 Yuan
Software:
1.linux operating system, completely free.
2.web Server:
Apachie Web server to support large enterprise sites, stable performance, free.
3.application Server:
Completely free PHP application development tools
4.database Server:
Oracle database software
Oracle, 300000 $
5.mail Server:
Netscape Company's Enterprise mail server software 20000 yuan
Development fee: about 400000 yuan
development time: about 2 months
Developer: About 10 people
developer Salary: About 6000 yuan/person month
developer Salary Total: about 120000 yuan
Proposal Total Price: 1055000 yuan
Programme III
is based on the application development software of the Sun Company's Unix operating system. Given the long history of Unix software and its high reliability and integrity, it has become one of the mainstream systems in the server platform operating system. Although this is the most early investment in all projects, but in the long-term goal, but also scalability, system stability, the development of a variety of the best, suitable for the enterprise site, portal sites and other large sites.
Basic configuration:
Hardware:
1.web Server + Creator server:
Sun Enterprise 450 Enterprise Server 320000 Yuan
2.database Server:
Sun Enterprise 250 Enterprise Server 150,000 Yuan
3.mail Server:
Sun Ultra 60 workgroup server 100000 Yuan
Software:
Sun Company Solaris operating system, a very mature server operating system platform, has been supported by a number of e-commerce software developers, with high reliability, good compatibility, scalability, and so many advantages.
1. Web server:
Netscape SuiteSpot Enterprise Web server 20000
2.application Server:
uses Broadvasion company's one to one creator server soft. 1000000 Yuan
2. Database server:
uses Oracle Oracle database software 300000 Yuan
3. Mail server:
Netscape Company's Enterprise mail server software 20000 yuan
development fee: about 500000 Yuan
development time: about 2 months
Developer: About 10 people
developer Salary: About 6000 yuan/person month
Total developer Payroll: 120000 CNY
Proposal Total Price: 2530000 yuan
second, Campus Easy card system set up quotation forecast
Hardware equipment: Campus Easy Card Machine POS (point of Sales) forecast price: 10,000 yuan
Card Machine Use the following table:
line connection fee and software cost: 50000 Yuan
IC card cost fee: about 10 Yuan
Magnetic card Cost: about 4 Yuan
(It is estimated that there are currently 7,000 students in the school
Total cost of
magnetic card: estimated at 28000 Yuan
Total investment Cost: 408000 yuan
(the monthly living expenses of each student is about 500 yuan, the monthly supplementary amount is 60 yuan.) ）
monthly cash flow of about 3920000 yuan.
third, leasing computer business
for the implementation of Campus network solutions, student dormitories must be equipped with computers, so the proposed school to take this program.
Related Financial statement:
(1) According to market, if a large number of computers purchased, each computer price of about 3000 yuan, the estimated residual value of 5%, the service life of 5 years, the annual depreciation rate of 20%, the annual depreciation is 570 yuan.
(2) A total of 1000 dormitories in schools for example, assuming that each computer deposit of 3000 yuan, the annual rent of 800 yuan, the annual management fee of 160 yuan in the first year has 8% of the dormitory rental computer, since then with the development of business,
10% of the dorm rented computers in the second year
the third year, 15% of the dormitory rented computers
In the fourth year of
, 22% of the dorms rented computers
In the fifth year of
, 30% of the dorms rented computers
(2) The deposit interest is 2.88% (current five years regular), each computer year maintenance cost 100 yuan is the estimate value.
(3) should be the school business, which does not take into account the issue of income tax.
This yearly income cost comparison chart (below)
Mode of Operation
Marketing
1, marketing tenet:
and traditional media cooperation
closely with the main consumer groups
cooperation with Government, educational institutions and banks
2, Product strategy:
1 Product positioning: The campus website program is located in order to achieve the overall management of the Internet, put forward a new "to ' card ' net ', to ' net ' to promote ' card '" concept, so as to fill the market vacancy, so that the site quickly launched in the market.
2 Product Quality Function program: For the content of the campus network, will be based on the needs of the target group of changes and development of continuous improvement.
3 Brand: The use of various media advertising, "Easy-campus brand, in the development of new markets at the same time, to maintain the original market."
3, Price strategy:
has proposed 3 different pricing schemes in the planned financial analysis, and different quotations can be applied to different customers. In addition, because the program to other schools to promote, the campus network sharing servers, so in terms of price can be greatly reduced prices.
for the campus network in the solution of a content of the campus E-commerce, but also in different periods to adopt different price strategies to attract consumers.
4, Advertising strategy:
Advertising functions a lot, "Easy-campus Campus network can and should start advertising strategy." Advertising strategies generally include the following: Image advertising, government industry public relations activities, promotional advertising, news media. The specific action plan is to enhance the brand awareness, increase "Easy-campus Campus network propaganda, enhance the publicity of multiple media." In addition to the posting of posters in universities and colleges, we have to cooperate with major universities to participate in the organization of campus activities. An interview with officials of government and educational institutions, using public relations and political force elements. Because this solution provides a model for the future operation of the campus network of Chinese colleges and universities, we should seize the favorable opportunity to promote the universities.
ii. Risks and Countermeasures
companies are always linked to risk. Successful entrepreneurial planning is not just about taking risks, it's about knowing how to analyze the risks to see if you can take risks. In this plan, the risks can be grouped into the following categories:
policy risk: that is, the government agencies and the Ministry of Education to the campus Network policy intervention, the development of some impact on the campus network space expansion of the document, hinder or limit the development of the campus network. From a macro perspective, the old campus management model has been used for many years, and the plan mentioned in the campus Easy Network plan is a campus management model based on a complete transformation of the digital, therefore, the comprehensive promotion of campus Easy Network plan can not be achieved overnight. In adopting and promoting the scheme, the education sector is bound to take into account various factors, and its promotional process will inevitably slow down. In this regard, in cooperation with the education sector to choose the pace, step-by-step, phased implementation of the plan to minimize the risk of this loss.
Market Forecast Capability risk: that is to refer to the decision makers of the plan whether there is a bias in marketing, and the size of this deviation determines whether the plan can be successfully promoted. First of all, the sources of market analysis are through accurate and reliable information research companies or government agencies; In addition, in the development of the plan, the senior industry will be invited to cooperate with the strategic development of the plan in different stages of decision-making.
market Operational Capacity risk: that is, after the successful establishment of campus easy Web site, the site's management and operation layer can be carried out according to the thinking of the decision-making level. The success or failure of the operation of the market depends on the manager's management ability and market analysis and grasping ability. Talent is the key. The site will be open to the whole society to recruit talent, and through a series of measures to ensure the implementation of the plan.
