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News: College students ' entrepreneurship has its own characteristics compared with 4050 unemployed people and retirees. Sun Tzu's Art of War: "Know each other, win," College students only have a profound understanding of their strengths and weaknesses, can be based on the advantages and disadvantages of accurate positioning of entrepreneurship.
the excellent
of college students ' pioneering work
we found that college students generally have the following advantages:
(1) has a degree of undergraduate or postgraduate level of literacy, more understanding of things, some things at a point;
(2) ability to learn knowledge independently;
(3) Accept new things fast, even the leader of the trend;
(4) Thinking is generally active, whether dare to do, at least dare to think;
(5) Use it technical ability, can search the internet for a lot of information;
(6) Self-confidence is more sufficient, to look for things have passion to do;
(7) is young, energetic, therefore has "the youth is the biggest capital" said;
(8) college students who do not have a family can not afford to have families, and their entrepreneurship is likely to be supported by family or family.
The disadvantage of college students ' entrepreneurship
Secret, college students may also have some disadvantages:
(1) lack of social experience and professional experience, especially lack of interpersonal and commercial networks;
(2) lack of real business prospects of entrepreneurial projects, many entrepreneurial ideas can not withstand the test of the market;
(3) Lack of commercial credit, the credit files of college students and society are not in line with, leading to difficulties in financing and borrowing;
(4) likes to talk on paper, entrepreneurial ideas useless, market forecasts are generally too optimistic;
(5) Puny, ambitious, despise petty, often talk about "the first bucket of gold", do not talk about earning "First Penny"
(6) Independent personality is not fully formed, lack of social and personal sense of responsibility, and even after graduation has continued to rely on parents to live the idea;
(7) Psychological ability to withstand poor, setbacks to give up, some students in the early days to hear the entrepreneurial difficult, no attempt to give up easily;
(8) The whole social culture and business contacts often distrust young people, saying that "no hair on the lips, do not prison," is not conducive to young people's entrepreneurship.
accurately grasp its own entrepreneurial characteristics
above is from the statistical analysis of the advantages and disadvantages of college students ' entrepreneurship, in fact, each university student's situation is very different, but also need personalized to know themselves.
provides a SWOT analysis tool, in which college students write down their strengths, weaknesses, opportunities, challenges or threats in a square of four, each of which lists the main 4-5.
A student, for example, thinks his advantages are: family business, from childhood in the parents, the business has a strong interest; After several years of work-study also accumulated some practical experience; have been a class cadre, organizational leadership ability to get exercise; Several friends total entrepreneurship has a certain time, has basically had a running-in team Products unique, competitive market.
Some B students think their disadvantages are: personal introverted, difficult to deal with people, family-born farmers poorer, no financial support, but also expect to pay off the education loan after graduation; Without a team, you may have to go solo; Social experience is a serious problem; the product that prepares to start a business is expensive, entrust others to process.
Some C students think the opportunities facing them are: the establishment of university students ' pioneering fund, their own science and technology projects can be declared a try, with a strong recommendation of the mentor; The domestic market is now suddenly changing, resulting in a great demand for their own; some enterprises are negotiating with us, individual has the prospect of contracting; More positive news.
a certain D students think that the challenge of their own entrepreneurship is: the market competition is not standardized, fake and shoddy goods are prevalent, their real things do not sell; At present, Shanghai's shop rents are getting higher, the hard-earned profits are getting lower, and the consumption trend is changing quickly and may not be able to catch up with
on the basis of SWOT analysis above, college students can take advantage of their own situation, make up the disadvantage, overcome the threat, evade the risk, seize the opportunity, meet the challenge, make their own entrepreneurial plan more practical and feasible, more a chance to grasp.
find the "foothold" college students ' entrepreneurship in four directions
Although, now the entrepreneurial market business opportunities, but for the capital, ability, experience are limited to college students, not "everywhere gold." In this case, the university students only according to their own characteristics, find the "foothold", in order to break a truly suitable for their own new world.
Direction One: High-tech field
in the forefront of High-tech technology, college students, in this field has a Tun advantage, "Yi Ark", "depending on the United States Music", such as college students entrepreneurial success, is to benefit from the technical advantages of entrepreneurs. But not all university students are suitable in the High-tech field to start a business, generally speaking, the technical Foundation is deep, the academic record outstanding University student only then succeeds grasps. Students who are interested in starting a business in this field can take an active part in all kinds of entrepreneurial competitions to gain the opportunity to stand out and attract venture capital.
Recommended Business opportunities: software development, web production, network services, mobile game development.
Direction Two: Intellectual service field
Intelligence is the capital of college students ' pioneering work, and college students are very comfortable in the field of intellectual service. For example, the Tutor field is very suitable for college students to start a business, on the one hand, this is the traditional channel of work-study program, accumulated a wealth of experience; On the other hand, college students can make full use of college education resources, making it easier to earn "the first bucket of gold". This kind of intellectual services start-up project cost is lower, a table, a telephone can open.
Recommend Business Opportunities: Tutor, tutor intermediary, design studio, translation office and so on.
Direction three: Franchise field
statistics show that in the same business areas, individual entrepreneurial success rate of less than 20%, and joined the entrepreneurial is up to 80%. For college students with limited entrepreneurial resources, the use of franchise brands, technology, marketing, equipment advantages, can be less investment, lower threshold to achieve independent entrepreneurship. But the franchise is not "0 risk", in the current situation of the market, college students ears, in the choice to join the project should pay attention to avoid risk. Generally speaking, the university student entrepreneur capital strength is weaker, suitable chooses to start the fund not to be many, the staffing request is not high The joining project, starts from the small-scale business to be advisable; In addition, it is best to choose the operating time of more than 5 years, with more than 10 stores mature brand.
Recommended business opportunities: fast food industry, domestic services, campus small supermarkets, digital speed printing stations.
Direction four: Open shop
University students Open shop, on the one hand, can make full use of college student customer resources; On the other hand, it is easier to get started because of familiarity with the consumption habits of peers. As a result of the "student Line", so in order to rely on cheap to attract customers. In addition, because of the limited funds of college students, it is impossible to choose a lively location of the store, so the promotion of the work is particularly important, it is often necessary to post advertisements on campus or associations with the activities, can be widely known.
Recommended Business opportunities: inside or outside the university's restaurants, cafes, salons, stationery stores, bookstores and so on.
