College students entering e-commerce short message marketing low cost and high efficiency

2011, E-commerce surging. Not expected, 2012 E-commerce is still thriving. In the http://www.aliyun.com/zixun/aggregation/7676.html "> online shopping boom, college students are eager to have a piece of the electric dealer's big cake."

There is no doubt that China's E-commerce market has unlimited potential. The joining of thousands of college students will inject fresh blood into the further development of China's E-commerce market. Jia Shaohua, a member of the Education Steering Committee of the Ministry of Education and the Associate dean of Yiwu Business School, said that now more than 8,000 students at Yiwu College and university, nearly 2000 are conducting E-commerce ventures. Recently, he was a guest of Wuhan "Famous Forum", lectures "the Spring of E-commerce entrepreneurship", pointing to college students entrepreneurship. He said that now is the spring of college students ' entrepreneurship, college students live in two worlds: Reality and virtual world, and ' 1+1>1 '.

Network for college students, not only is the rich content of life, more likely to be a shortcut to entrepreneurship. College students choose E-commerce business mainly because the threshold is low. Open Shop only to find sourcing, application shops, upload merchandise information, contact logistics, shop promotion can be finalized. Simple entrepreneurship requires many college students who lack large sums of money to invest.

However, to enter the E-commerce market, the low threshold requires great wisdom. The most crucial step in marketing--shop promotion--has become a problem for college students. Initial entrepreneurship of college students, lack of strong funds, unable to use traditional media for online shop publicity. Therefore, the current entrepreneurial students to promote the means is very limited, only the use of Campus BBS, QQ Group to publish their own shop links and product introductions. This only use of their own network propaganda method is able to play a small scope of marketing, but to attempt to expand product visibility, the effect is not conceivable.

However, this bottleneck has a solution, the popularity of SMS platform for entrepreneurial students to bring the gospel. The author from the era of excellent supplier of the Internet (www.now.cn) to understand that the message platform refers to the entrepreneur with a computer at the same time to have a large number of mobile phone customers, information, announcements and other communication tools, greatly improve the promotion of efficiency. It can provide shop owners and customers, shopkeepers and product suppliers two-way communication, but also send holiday greetings, customer care, product survey. The short message platform has the characteristic of portability and instant view, which is advantageous to the college students with small cost.

It is understood that the era of the message platform provided by the mobile phone version of the Enterprise SMS Platform (WAP version), Enterprise Short Message Platform (Web version), Enterprise SMS Platform interface (API version) three modes. Enterprise SMS low to 5.9 cents per article, bulk purchase cost is cheaper, is the university students to conduct e-commerce choice. Time Interconnection Enterprise Short message platform has the advantages of real-time, mass sending without congestion, multi-channel transmission, high efficiency and flexibility.

As the "fifth media" after the press, radio, television and internet, the mobile phone has a considerable development prospect with the direction of communication effect and interaction as the application of communication. Select a reliable SMS platform provider to create their own brand, will be the department and university students to develop e-commerce success.