"Collocation" opens the new era of electric business

More than 2012.5 years of time to serve the Wangfujing department store group's electric Business Project, the most research is how to show the effect of apparel matching on the platform to achieve the entire apparel purchase, because through the Austrian-American interaction for up to three months of market research found that consumers have a strong demand for apparel collocation, But in the physical department store online, this collocation is limited to the same brand and cannot be implemented in multiple brands. Because China's department stores belong to the "leasing model" (Professional name is "commercial real estate" mode), each brand in the mall leasing "shop" for business, independent settlement. One is that there are no professionals to mix different brands, and the second is that consumers do not have the means to the different brands before the checkout to match. and the consumer platform can clearly be digitized by the different brands of goods to match, first of all, the operator can be the business operators to recruit professional apparel or through cooperation in the form of professional clothing to match, to shape the mix to provide consumers, Secondly, consumers can use the technology of the consumer platform to achieve autonomy.

This is the part of the Department of Electrical business that can be upgraded from the consumer's needs, another category is the furniture, in the traditional furniture stores, the same face and dress the same dilemma, and this dilemma more prominent, on the one hand, furniture is too large, not like clothing can be casually tried to move, furniture can not move On the other hand, furniture needs to match the effect, clothing is not satisfied with the range is very wide, after all, everyone has several pieces of clothing and trousers, shoes can be random collocation, can be furniture each type of most of the only one, if the buy time collocation is not good, not only affect the beauty, but also affect life, even serious points affect family harmony.

The new electricity dealer wants to win from the more than 10 years price war, needs to again from the consumer demand unifies the electric commerce the technology to do the deep thinking, especially for the independent customer, the pure price war does not embody the electronic commerce to the entity real value. Of course, the new era of electronic business with open, not only need technical in-depth application, in the site's user experience and visual effects also have higher requirements, for Professional posts also generated a new demand for these positions from the industry point of view is high value-added, in foreign similar department stores, furniture stores already exist, But China is not only on line is the world of price war, offline although the price war is not fierce but has been in the state of horse racing, the same face can not enhance the brand high value-added situation.

Many brands under the line have been aware of this problem, with designers are more and more clothing brands and furniture brands, but the limitations of offline physical stores, so that these designers do not play their best to reflect the value of the collocation design, So the content of the implementation of the platform through E-commerce is obviously much easier than offline entities, in such a process, with designers to obtain the value of the release of the platform, but also can be confirmed by the results, through the Electronic business platform can clearly know whether the design of their own with the consumer's welcome and acceptance, These by browsing volume, sales can quickly get data feedback to the matching designers, so that they can contact consumers more quickly and get consumers to match the information feedback, so that with the designer is not entirely based on personal preferences to carry out the design, of course, with strong design ability of the designer, his collocation design can also guide consumption. In this process, the emerging business operators from simple category operations, commodity management and member management to a higher value-added "with operational management", and constantly improve the platform with the design capabilities of the designer to become one of these emerging consumer core operational capabilities.

Such a change is a sign of the advent of a new era of electrical business, this is why the electric business is only just beginning, because it ends the consumer's consumption habits after the migration, consumers can not get the real satisfaction of the consumer demand online environment to be met, this online environment is based on the core technology characteristics of the site is determined, This part is the entity in any case can not be compared to the unique characteristics of the electrical quotient. Of course, as relying on the Internet technology E-commerce model, in addition to the "collocation" of such needs can be achieved through technology on the platform in the multi-brand many categories to achieve, the interaction between people can also be achieved through the electronic business platform to better realize, after all, offline entity shop Although you can see people coming But in the sea of people you can hardly find your classmates, colleagues and even live in the vicinity, have common interests, just saw the same goods, love the same brand and so on, and in the E-commerce platform, these consumers and consumers of the relationship between the confirmation but through technology to achieve.

So after more than 10 years of price wars, E-commerce has led to a shift in consumption habits, the real electric business era is only just beginning, such a electric dealer is to continue in the electrical business unique entity store can not replace the "technology" within the scope of implementation, "Collocation" will be the first to open a new era of electricity business a key, then there will be more such keys. These are the real things that tell us not only is the price war, the value of the war has begun, but who can "know" and "do", and then "adhere to" continue to "do", who will be able to build a new era of electrical business value of the core competitive advantage! No matter the traditional enterprise or the electric Business enterprise, from now on to calm down, to find ways to enter the era of such a new electric business ...