Color consumption psychology when creating Web sites

I want to create a website to choose the hue, most enterprises first thought of IS beautiful. But in fact, color plays a far more important role than people think.

In the market, about the color and buying habits of psychology books abound, but the following to talk about is not psychology, but some basic color laws, such as what the colors represent, and will attract the consumer groups and so on.

Color plays a significant role in consumer buying decisions, and research companies kissmetrics data shows:

1.93% of consumers take into account the product's color and appearance when making a purchase decision.

2.85% of shoppers said the color was a major factor in the purchase of a product.

3. If the color collocation is appropriate, brand awareness will be increased by 80%.

What does that mean?

It's important to know what color is right for the crowd, and the specific color will inspire a particular sensation, and the following are the meanings that each color represents:

Yellow: Young, optimistic. To attract attention. It is not usually a background or primary color for a Web site.

Red: Energy. Can bring a sense of urgency and speed up the heartbeat. Can be used to attract impulsive shoppers.

Blue: A sense of trustworthiness and security. That's why many banks use blue in their logos. Deep blue and dark blue can be used to attract budget-sensitive consumers.

Green: Gives people an impression of abundance. Easy, easy-going. Dark green can also be used to attract budget-sensitive consumers.

Orange: aggressive, exciting. Can be used to attract impulsive buyers.

Pink: feminine, romantic. Can be used to attract female consumers and traditional buyers.

Black: Strong, gorgeous. Can be used to promote luxury goods, to attract impulsive buyers.

Purple: Comfortable, calm. Often used to promote anti-aging products.