Color psychology: A guide to color selection for designers

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The color ring is a tool to help us understand the relationship between color and color.

The most common color rings are 12 color rings. Usually a color ring contains at least 6, up to 24, 48, 96, or more colors.

yellow yellow green blue green blue blue violet purple purple purple red orange orange yellow orange

Three primary Colors

There are three primary colors in the color ring. They are red, yellow and blue respectively. Theoretically, these three colors can be mixed with any other color. When you mix the three colors together, it will theoretically produce black. The primary color theory of this thesis is based on the traditional pigment subtractive hybrid system, which is different from the common RGB light source superposition type tri-color system and the CMY printing subtractive separation system in the computer field. Extended reading: Primary Colors-Wikipedia

Three Colors

By mixing two primary colors, you will get a colors. There are three kinds of colors, namely green, purple, orange. Orange is mixed with red and yellow, purple is mixed with blue and red, and green is mixed with yellow and blue.

Complex Color

The third type of color in the color ring is the complex color, or three-time color. They are mixed by the adjacent primary colors of the color ring and the colors. These six kinds of complex colors are yellow-green, blue-green, blue-purple, purple-red, red-orange, yellow-orange.

Solid color: pure color is the most pure and brightest form of color, is not yet mixed with white, gray or black shape. The 12 colors in the outer ring of the color ring represent 12 solid colors.

Light: color ring inward close to the pure color of a ring is a variety of color light form. A light color is the result of a mixture of solid and white. The pure color can be mixed with only a little white, or can be diluted by a large number of white almost invisible.

Dark: The more inner layer of the color ring is the dark form of various colors. Dark is the product of a mixture of pure color and grey. A solid color mixed with different amounts of gray, can get different degrees of deep tones.

Dark color: The most inner ring in the color ring represents the dark form of various colors. The dark color is mixed with solid color and black. As with light, a solid color can be mixed with a large amount of black and a little black.

This section is a more popular description of the three elements hue, lightness and purity of color. ）

Yellow

Yellow exudes optimism, spirituality and joy. Dark Gold can make you see a positive future. Yellow will stand out from the colorful clusters, and slowly release the optimism and energy, and constantly inspire the spark of inspiration.

effect stimulation thought stimulates nervous system activation memory encourages communication anecdotes in France in the tenth century, traitors and criminals ' homes will be painted yellow. Yellow expresses "sadness" in Greek culture and "jealousy" in French culture. In psychology, yellow is the most pleasing color in the spectrum. Cartoon character Green Lantern is afraid of yellow. Three-fourths of the pencils sold in the United States are painted yellow.

Green

In the recognizable spectrum of the human eye, Green occupies more space than other colours, and it is the most popular color of the second and the blue. Green is ubiquitous in nature, which makes it an ideal background color in interior design because we are accustomed to being in it.

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effect is soothing, relaxing, relieving stress, nervousness, and anxiety. Provide a new, introverted, harmonious feeling anecdote Libya's full green flag is currently the only monochrome flag. There is a superstition that wearing a green line on the eve of a fashion show will bring bad luck to the design studio. Green was the favourite colour of George Washington, the first President of the United States. Green is the color used by night-vision goggles, because human vision is the most sensitive to the different shades of green, and is easier to identify. America's car racing association has been biased against green for decades. It is rumored that this bias began in 1920 in a California Beverly Hills accident that claimed the lives of the defending champion Gaston Chevrolet (Gaston Chevrolet) of the "Indianapolis 500" tournament. It was the first ever accident in the history of the US car race that killed two drivers, while Chevrolet was driving a green car. This topic can be read in this article, "Green car unlucky?" 》。 ）

Blue

Blue is often seen as a trustworthy, solid symbol. As the color of the sea and Sky, Blue is considered to be the eternal color of our lives. As the common color of the mind, it can arouse the meaning of rest, so that the body produces a sedative effect of chemicals.

effect meditation soothing coolness and stimulating intuitive anecdotes blue is the least "sex" of color, for men and women have the same appeal. Blue is the most popular choice of color for toothbrushes. Owls are the only birds that can identify blue. People are usually more productive in blue rooms. Blue is twice times more attractive to mosquitoes than other colours.

Purple

The color Purple embodies the balance between the red leap and the blue-like peace. Because of its mystique and aristocratic temperament, purple is often favored by creative people or quirky people, and it is also a favorite color for girls.

effect inspiring calm mind, soothing nerves provide spiritual sense to inspire creativity anecdote purple is the royal color of Julius Caesar. Purple is the color of the first dye invented by man. Purple is the representative color of Madison Square Garden (a large indoor sports field in Manhattan, New York), and the VIP seat has been covered with purple. Purple is used for the highest denomination of banknotes (5000 dollars). In the flourishing period of comic books, books with purple cover often sell better.

Pink

Light pink gives a young, lively and exciting feeling, while the bright pink contains a very high energy like red. These two kinds of pink are no lack of sensory stimulation, exciting, but not too publicity. With white purity diluted red passion, will get a soft pink, reminiscent of romantic and shy girl of that blush.

effect bright pink, with a similar effect, can stimulate energy, increase blood pressure, respiration, heartbeat and pulse, but also can inspire morale and confidence. Pink is often used in prison compartments, which can effectively reduce abnormal behavior. It is said that the use of pink trim and pink urinal in the men's toilets can effectively reduce the situation of urinating on the ground. In 1947, fashion designer Elsa Schiaparelli the "gorgeous pink" into the Western fashion circle. Peach can create intimate atmosphere, reduce aggression and hostility. Having heard that pink has a calming effect, some teams paint the visitors ' lounge pink. The pink study found that male weightlifters seemed to feel powerless in the pink room, while female weightlifters tended to be stronger in the face of the color. Cakes are tasted more delicious when they are taken out of a pink box or on a pink plate (this applies only to desserts), because pink makes us crave sugar.

Red

Red produces more interpersonal relationships than any other color. As a recognized stimulant, red is inherently blood-colored, and the red dose directly affects the amount of energy that can erupt. Red is eye-catching, cleverly used as an emphasis that immediately brings attention to a particular element.

A glow of enthusiasm stimulates vigor, can raise blood pressure, respiration, heartbeat and pulse to inspire morale and confidence through fear and anxiety to provide a warning awareness anecdote red is the color of the outer ring of the rainbow. Red is the first color you can't tell at dusk. The longest wavelength of visible light is red. China's feng Shui suggested that the front door of the house should be painted red to make it prosperous. Bees can't see red, but they can see other bright colors. Red flowers are usually pollinated by birds, butterflies, bats and wind, not by bees.

Orange

Orange, a red relative, is more likely to stir controversy than other colors. For Orange, there is always an extreme positive or negative association; pure orange, in contrast to other colours, usually triggers a stronger dislike. Cheerful and dazzling orange emits warmth and energy.

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effect stimulates the vigor stimulates the appetite to encourage the social anecdote some old Suburu car's instrument panel light is orange. Orange stands for "High" in the "Threat Level color code" system established by the Presidential decree in March 2002. In the United States Army, Orange is the representative color of the communications soldier. "Safe orange" is a color used to differentiate objects from their surroundings. "Orange Agent" is a herbicide, named after its container color. The herbicide was used in a system of weeding in Vietnam organized by the U.S. military in 1961-1971 years.

White

White expresses pure, clean, neutral meaning. The doctor dressed in a white coat, the bride draped in a white dress, a circle of white fence around the happy and peaceful home.

effect helps to clear the mind and encourage us to sweep away confusion and obstacles, to evoke the purification of thought or behavior. The white flag is universally recognized as a truce sign. According to the company said that the traditional American T-shirts or white best to sell. Cai Tong Company is an authoritative color research organization, the company introduced the color-pass color system is the field of printing color matching the fact standard. White clothes usually become translucent after wet water. White in dreams is often considered a manifestation of family happiness. White castles are usually a symbol of success and spiritual fulfillment. At first, scientists usually wore beige coats. By the late 19th century, medical experts began to choose white coats because they had faith in health and expectations, which were consistent with clinicians ' goals.

Grey

Grey symbolizes wisdom and scholarship. It gives people a kind of classical feeling, but also stylish elegance. Grey is a serious, conservative, and weighty color. Gray is the perfect neutral color and is often used by designers as background colors.

Effects increase variables break through regular anecdotes The New York Times is sometimes called "Grey Lady". The main reason is that the newspaper's style is more classical and serious. Grey means to be out of the hands and give up formal power. Grey is often associated with intelligence, and the brain is made up of "gray matter". Grey is the representative color of pessimism. The human eye can differentiate about 500 shades of gray.

Black

Black is authority and power, because it can evoke strong emotions, and the thick black is irresistible. Black means the fading of color and the emptiness of chaos. It is a classic costume color, probably because it looks more capable.

effect low-key provide a void of peace its mystique comes from a hidden and unknown sensation that it evokes in England, taxis are traditionally black. Black means weight-people think a black box is heavier than a white box. Black is often associated with self-cultivation and power-formal dresses, limousines, judges ' robes, and priests ' suits are usually black. Black is widely praised in the fashion world, for example, people often use the term "New Black" to express their admiration for a trend of color. There is a superstition that if a woman is buried in a black dress, she will often wander around her family.

Color and Chakra

Chakra refers to the seven basic energy centers of the human body. Each chakra is associated with a nerve center that is branched out of the spine. In addition, chakras are associated with many factors such as color, sound, and body function. The Chakra is translated from the Sanskrit chakra, which derives from the philosophical philosophy of Indian yoga. ）

Violet (purple) is the color of the Crown Chakra, also known as Sahasrara. This chakra is located to the top of the. The Crown chakra is linked to the Crown of the "head", the nervous system and the brain, and is representative of pure.

Indigo:the color of the brow or Third-eye Chakra, also known as Ajna. This chakra is located to the top of the.

Blue:the color of the throat chakra, also known as Visuddha. This chakra was located in the throat. It is linked to the throat, neck, hands, and arms. The throat chakra is connected with speech and hearing and encourages spiritual.

Green:the color of the Herat chakra, also known as Anahata. This chakra are located at the center of the chest and are linked to this entire area, the Herat, lungs, circulatory system, and Cardiac plexus.

Yellow:the color of the Solar Plexus Chakra, also known as Manipura. This chakra is located in the stomach area and are linked to organs & muscular system in.

Orange:the color of the sacral chakra, also known as Svadhisthana. This chakra are located beneath the naval close to the genitals the sacral chakra the are linked to the sexual organs and reproductive sys Tem.

Red:the color or the Base or Root Chakra, also known as Muladhara. This chakra was located at the base of the spine and allows us to being grounded and connect to the universal.

(For interested students, please read the original and refer to Chakra – Wikipedia)

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