Color TV: Cloud computing brings cloud era

As a landmark of the IT industry breakthrough, cloud computing technology in the field of home appliances, the most sophisticated application of television, a block of "cloud", not only allows consumers to watch a large amount of TV program resources, but also in the TV and computer The difference between the two screens increasingly blurred.

So what kind of TV is a cloud TV? At the end of October, China Electronic Video Industry Association and market Research institutions in the Yi Kang Times Market Research Co., Ltd. jointly launched the "Cloud television industry recommended standards", so that cloud TV finally has a clear positioning.

From the recommended standards, cloud TV must first have an open operating system tailored to the television, whether it is an Android or a Windows system, the TV can install a variety of applications like a computer, while the cloud TV also has a private database in the cloud, that is, users can directly through the television picture, video , music and other resources stored online, but also through mobile phones, tablets and other terminals to access the data. The interactive experience is the biggest difference between the cloud TV and the ordinary TV, the ordinary television can only passively watch the TV program, and the cloud TV can directly demand the numerous content of the movie and television online, and the cloud TV can also realize 1:1 video communication, Man-machine conversation (voice), gesture recognition and manipulation, 3D application etc. People and televisions can achieve deep interaction.

Starting from the end of August this year, TCL, Changhong, Hisense, Konka, Skyworth and other local color TV brands have released their own new cloud TV, and November 29 it giant Lenovo in Beijing announced the launch of "personal cloud" strategy. Lenovo also announced that its smart television music TV will be listed in the first quarter next year, it manufacturers by "cloud TV" also cut into the color TV manufacturing industry. From the specific products, Changhong launched the full HD 3D multi-screen interactive Intelligent TV 9000 series can even simulate the smartphone as a wireless mouse, used to directly manipulate the TV. Peng Jianfeng, deputy general manager of the Market Research institute Allwin Consulting Flat, said that cloud technology was maturing and commercialized, which provided a good solution for the development of Intelligent TV, and the use of cloud technology would be the trend of the future TV industry.

From the consumer acceptance point of view, "The cloud era living State consumption survey Report" shows that 11.3% of the respondents in the purchase of Cloud TV, the first look at the function, application and content of the rich degree. Only 12% of consumers said they had not heard of cloud TV, but consumers of Cloud TV said they knew only 33.2% of products and technology, but up to 34.7% of consumers said they would opt to buy a cloud TV. In this respect, Li Kixiang, chairman of the Times market, said: "Because the domestic manufacturers of cloud television large-scale publicity, many consumers have been interested in cloud TV, but also buy demand." But in the concept of cloud TV is still in the conceptual stage, the market is still in the import period. ”

White power: Deep interactive breakthrough

In this "Home Expo", the "wisdom of the second generation" refrigerator brought by the United States to attract a large number of visitors "eyeball", just type in the name of a variety of ingredients, set the time, it will not only tell you what to use these ingredients to cook, but also when they are nearing the expiration time, the display automatically pop-up a "small envelope" to remind people "A certain kind of food is about to expire, and you have to hurry up and eat it." In addition, the display can also play video and music. "For domestic refrigerators industry, facing the future of product innovation, especially in the new generation of refrigerators research and development, the focus should be on the user's potential demand mining and core technology breakthroughs brought about by the core functions of the changes," said Bailian, the technology director. ”

Refrigerators, washing machines, air conditioners, these can replace the household work of the electrical products are all known as "White Electrical" ("White Electricity"), China is the world's largest production base of white goods, but the overall profit level is low, in the third quarter of this year, in refrigerators, air-conditioning, washing machines three major categories of products, only washing machine performance, Both retail sales and sales are growing. Refrigerator retail volume fell 0.4% year-on-year, retail sales only slightly increased by 0.9%. Air Conditioning Retail sales volume and retail sales year-on-year double drop, respectively, fell 14.8% and 2.5%.

Under such circumstances, "breakout" has become the inevitable choice of white power enterprises, and from the intelligent human-machine depth of interaction, it becomes their focus on the breakthrough.

In the field of air conditioning, it is widely used to realize the remote control of IoT technology. Haier in its own Internet air conditioning design in addition to formaldehyde function, no matter where you are, as long as a few mobile phone, air-conditioning in the home can be automatic formaldehyde removal work. Gree launched the "E-dazzle" Internet air conditioning, you can let people through the mobile phone or the internet to the home air-conditioning remote control, set the temperature, operating mode and wind speed, so whether it is the summer cold winter, the door can enjoy a comfortable temperature. The application of the Internet of Things is not limited to the participation of operators, Chi-Gao Air-conditioning Co., Ltd. is also working together Foshan Mobile, open up household appliances networking business.

In the area of washing machines, perceptual algorithms are constantly innovating, the use of High-precision water level sensing technology, hardness identification technology and fabric sensing technology products are also constantly appearing, that is to say, washing machines can automatically according to the content of the washing and water quality of different, automatically choose the appropriate washing procedures, so that the washing can be easily energy-saving step to complete.

Small appliances: Creative to meet the actual needs

In addition to the traditional "several large", there are more novel home appliances. Rongshida booth on display of a magic ceramic electric kettle, the teapot outside the decoration of the Blue ink lotus will become pink with the temperature rise, this design is not only interesting, but also to allow consumers to intuitively judge the temperature of the electric kettle.

Manufacturers to push smart small appliances, the main reason is that the small household electrical appliances market in recent years, and show the trend of high-speed growth, so many home appliances manufacturers covet this piece of home appliance market last cake. But ordinary small household electrical appliances with serious, price competition, profit space is shrinking, so the development of creative function has been small household appliances manufacturers to improve value-added products, "a magic weapon."

However, the additional function of small household electrical appliances not only to "good", but also "easy to use." Previously, some of the additional functions of small household electrical appliances have also been appraised by consumers as "superfluous", "looking at the interesting practical nothing" ... But from this time home fair, small appliance manufacturers start to really from the actual needs of consumers. Hope that "take money for Time", "take money for convenience" of young office workers become the main market of creative small appliances. For example, a seemingly ordinary microwave oven, but with "baby mode", can milk or other food hot to the baby to drink is the right temperature, do not like the previous heating and then cool, and put on the night before bedtime beans, the morning can be regularly ground soy milk soya-bean milk machine, specifically for the northern dry areas, with a humidifier, such as electric heating. Lu Xianbo, Deputy Secretary-General of China Electronic Chamber of Commerce, said, unlike traditional household appliances, small household electrical appliances in the domestic sales are still in the development stage, with the in-depth study of the market segments, small household electrical appliances, the type and quantity are in the promotion, small household electrical appliances profit has a lot of growth.

(Responsible editor: The good of the Legacy)