Color TV industry struggled to consolidate Changhong's first three-quarter net profit fell 200%

The color TV industry is undergoing a period of painful consolidation. Sichuan Changhong 21st released the first three quarterly report, the data show that the first three quarters, the company realized operating income of 412 800 million yuan, down 1.82%, belong to the listed company shareholders of the net profit huge loss 3 yuan, down 1.4 billion. Prior to the release of the three-quarter performance of TCL, its performance growth is mainly from huaxing photovoltaic and communications business stable growth, the third quarter color TV sales overall decline. Ugly report card behind, to the Internet as a representative of the new army is giving the overall pattern of color TV, the color TV industry into competition.

Changhong huge loss 6.1.9 billion yuan

Changhong's days are getting harder. South all reporters in the latest three-quarter earnings, Changhong inventory amounts up to 12.15 billion yuan, at the same time, it also needs to do before the investment direction of miscalculation, the company's plasma panel production line is an important source of loss.

This 1-September, Sichuan Changhong attributable to the listed company shareholders net profit loss of 314 million yuan, the year-on-year decrease of 201.28%. After deducting the non-recurrent profit and loss, Changhong's net profit performance was worse than that of the listed company, and the loss was 619 million yuan, down 336.66%. Changhong suspended from September 15 this year, involving the proposed non-public offering of shares, the company's plasma screen and module assets and business disposal issues. Changhong said, about the company's plasma screen and module assets and business disposal matters, Changhong has identified the transfer of equity options, and communication with the transferee reached agreement, is currently consulting other shareholders.

This is not a company of Changhong's winter, the overall market has shrunk. Even Tcl, whose performance has grown, is still under pressure on its color TV business. Tcl, the third-quarter results announcement, said the third quarter, TCL Multimedia business to achieve LCD TV sales 434, 60,000, down 0.6%, of which, China's sales fell 10.3%, overseas sales increased by 12.3% Year-on-year.

Allwin Advisory (AVC) forecast, 2014 China color TV retail market scale will reach 45.09 million units, down 5.6% year-on-year, market size will remain at 45.35 million by 2017, growth will be at 1.5%.

Internet companies grab Cakes

Allwin Consulting (AVC) Black Power Division general manager Dong Min said that the color TV industry has entered a new normal period. But in the demand drops, the panel price is high, the radio and television rectification order and so on three "Dashan" under the huge pressure, the growth rate slows down, the competition turns to the stock becomes one of new normal beginning manifestation characteristic.

The dilemma of traditional color TV companies is also directly related to Cross-border competition from the internet industry.

Not only the music, Archie and other Internet enterprises are competing for Cross-border entry, electric business giant Ali also borrow with Skyworth, Haier and other traditional color TV companies to follow up the television field, even Huawei, such as communications technology companies are also set out to layout the television field, and Skyworth jointly launched the "Smart screen", trying to separate the smart home this piece of Chi other big cakes. According to the third party market research institute in the data, from the annual cumulative sales, this 1-August, the Le Vision T v Super TV from the first quarter of 1.83%, 2.77%, 3.62% soared to August 5.82%.

Dong Min said that corporate profits more difficult, industry pressure suddenly increased, according to the Austrian-dimensional survey showed that in recent years the overall net profit margin of domestic manufacturers hovering around 3%.