Coloric says Yelp will continue to focus on Facebook's social graph

ABSRTACT: Reuters reported that at the beginning of this year, after Facebook launched a social Atlas search, analysts generally agreed that Yelp would face stiff competition. However, the consumer reviews the website's CFO Robcororic Rob Krolik, said the company is willing to work with

At the beginning of the year, after Facebook launched its social Atlas search, analysts generally agreed that Yelp would face stiff competition, Reuters reported. But Rob Krolik, the Rob Coloric's CFO, said the company was willing to work with Facebook.

This January, Facebook launched an atlas search for a trial version of the graph, which allows users to search for information from their friends ' networks-from their favorite restaurants to the movies they watch-and compete directly with Yelp. Analysts believe that the move will have a serious negative impact on Yelp, with a huge user base, Facebook is not difficult to imitate a small company.

"In fact, if Facebook wants to, we'd be happy to collaborate with social mapping," Coloric said. But Facebook declined to comment.

Yelp's mobile apps have made it easier for people to find local businesses. The service combines Yelp's comments and related information with the consumer's current location, and allows users to sign in to local businesses.

Google Plus Local will also recommend businesses through user circles, past evaluations, and location information, and users can post comments or photos of their favorite places. "Facebook and Google and other companies are attacking local businesses through technology," says Coloric. ”

It is reported that Yelp has been integrated into the Apple map and Siri. Coloric says Yelp will continue to focus on Facebook's social graph.