Comb the different modes of the Business-to-business platform, allowing you to better select

(China e-Commerce Research Center) in the current economic depression market environment, there are many suppliers are suffering for a long time do not come down one vote order. However, with the socialization of E-commerce, many people engaged in foreign trade industry, also through the Internet + different channels, want to get the message they want.

but with a variety of different modes of business-to-business platform frequently issued, resulting in many buyers are not clear the direction of the seller, do not know which type of platform to choose. Today, the senior editor of the home is going to give all the understanding of foreign trade to comb it.


first what is a social business-to-business platform:


Social business-to-business platform is the combination of SNS and business-to-business, making full use of the speed and breadth of SNS to achieve social business-to-business functions. SNS in recent years is a great spectacle of the Internet, the foreign to Facebook, Twitter for the representative, the domestic network, Renren and a variety of micro-blog as a representative. For example, we are familiar with Renren and Weibo, as long as users who have experienced Renren will feel strongly that no matter what new, will quickly spread to everyone online, its speed and breadth are surprising. And the power of Micro Bo in the early 2011 national Micro-Bo anti-trafficking event also manifested. The speed and breadth of the information dissemination of SNS is what social business-to-business should have.


throughout these years of business-to-business classification, in fact, is two kinds:


is a traditional business-to-business platform with Alibaba as its leader,


mode:


is making it easy for foreign users to find thousands of goods. Of course, as a supplier, want to promote their products on Alibaba and be found by foreign buyers, the need to pay expensive membership fees and ranking fees. The higher the fees you pay, the higher your membership level, the more your company's name will be, and the higher your chances of being searched by foreign customers. Alibaba, as the leader of the business-to-business industry, has brought a lot of benefits to countless traders.


Disadvantages:


rely on the foreign trade market today, as a small foreign trade practitioners, they do not have so much money to invest, so it is difficult to make their own products in such a site to get big buyers attention.


also has a social business-to-business platform,


mode:


On the basis of the original traditional business-to-business platform, the introduction of social micro-blogging mechanism, can be more than one, or more to more, strengthen the communication between people, because the trade has not only satisfied with the single order form, they want to and more buyers or sellers to form more direct and timely contact, This kind of communication is not enough for the traditional mode of business-to-business. At the same time, social business-to-business saves time for both parties to communicate and trade, and improves the efficiency of transactions.


Disadvantages:


at present domestic a large number of social-oriented business-to-business foreign trade platform springing up, how to determine what kind of platform is suitable for their own, is true, the need for foreign trade people take out the eyes to judge carefully!


so as a foreign trade person, what can be gained under the social business-to-business platform?


1, active, fast, accurate information release


Enterprise Users can publish any information about their company or product in their own space, and they can update the published information. The information that the enterprise updates every time will be seen by its friends and the companies that are concerned about it (and these friends and those who are concerned about the enterprise must all be the same or relevant business). At the same time, users can also be real-time attention to friends and followers of the dynamic. The dissemination of this information compared with the traditional platform of information, its effect is undoubtedly greater. This realizes the enterprise user independent marketing accurate, fast and extensive.


2, the authenticity of information


social business-to-business platform similar to everyone's and Weibo's comments feature allows users to make impartial comments about each other's product information, which in some way guarantees the authenticity of the information.


3, the company's own image of the strength of the display


traditional business-to-business platform, the effect of the published information is one-time. and social business-to-business, the information that users publish will always be stored on the user's homepage, this information becomes the user enterprise detailed comprehensive introduction and enterprise's course. When other enterprise users through the search or through a friend to visit the user's home page, all these information will become the other side to judge their own basis.


2008, with the easy home social platform of the online, has been around the above several aspects of development and promotion, to meet the millions of foreign trade people to find the right foreign trade information,


not only this, but also help sellers:


1. Effectively establish brand, spread brand.


2. Build up industry influence, spread enterprise value.


3. Product exposure and market promotion.


4. Identify target customers and conduct accurate interactive marketing. To complete the order sales and the later continuous order sales.


5. Online customer service, serving real customers.


6. Enterprise Word-of-mouth real-time monitoring, to ensure crisis pr.


after nearly six years of training, Yi House in 2013 a subversive change, breaking through the typical social business-to-business platform restrictions to achieve through the platform of one-stop service. will be the current business-to-business waiting for customers to turn the door into a proactive approach. The characteristics of social business-to-business are: Fast communication, accurate target, user control, instant Messaging.


has done what subversive changes, more suitable for the use of foreign trade people:


1, Advanced search:


the first global trade intelligence search engine, free to open 180 million of the global Customs database, set up a variety of query conditions combined search, more accurate, quickly find the necessary trade information,


2, online offer:


through cooperation with foreign agencies and the Internet technology to accurately match the purchase of email, using efficient mail server online offer. allow you to contact and deal with buyers.


3, Data download:


quickly to download your inquiries to the customs data to the desktop, permanent preservation. Use anytime, anywhere, making it easier for you to mine data value.


4, Analysis report:


more than automatic generation of intelligent monitoring reports, through the report analysis to accurately determine the size of buyers, procurement frequency, price fluctuations, competitor status, such as the value behind customs data, so that you know the enemy.


with the gradual increase of Chinese foreign trade enterprises, foreign buyers around more and more serious, also caused the foreign trade industry competition intensified. In the face of this competition, even a decade-year-old traditional business-to-business has not been able to show a savior's identity, but also the vast majority of suppliers can not find customers. As more young people begin to dabble in cross-border trade, their demands for work and life are changing, and this change is affecting the older generation of businessmen. We are more focused on the level of the business community, I believe that social business-to-business is not difficult to become the mainstream model of business-to-business platform, but also believe that social business-to-business platform can lead many trade both sides out of the bottleneck of the economic crisis. (Source: Toby Net compiling: China Electronic Commerce Research Center)