Combination of soft and hard to intelligent future trend innovation and jump ticket is still a long-standing business

Article: Investment community Li Hong in the past 2014, smart Hardware has become one of the most popular industries, a variety of intelligent products on the rise, all kinds of start-ups springing up, wrapped in a large amount of capital of VC/PE also began to occupy a place, the internet giants such as Bat is also buying and buying ... Behind this series of phenomena, nothing but is in the layout of the intelligent ecological industry chain, for the future of the Internet of things to change. In the great age of interconnection, the perfect product of the combination of hardware and software is extremely urgent, the entrepreneur also develops and manufactures the product of "master Class" as a lifeline, hoping to break through the thousands of competitors. So the question is, in the market fragmentation, the industry pattern changeful situation, Chinese small and medium entrepreneur How should deal with the question of skipping a ticket, creation and innovation problem, soft hard combination dilemma? By the investment industry and Nanshan District, Shenzhen City Science and Technology Entrepreneurship Service Center held jointly with the "soft and hard to use as king" as the theme of the 154th salon, or to walk in the path of the entrepreneur to bring some inspiration. The advent of the intelligent era, the combination of soft and hard to become irresistible trend of smart wear industry, although not just emerging, but indeed in the 2014 fire of the mess, can be regarded as a combination of soft and hard industry representatives. After summarizing and analyzing many intelligent wearable devices, we can find a common problem, that is, after having large data and fixed users, how to excavate the pain point of user's demand through large data to provide users with added value and service? In this regard, the innovative Living Division CEO Huang Xingli that "the real smart wearable products need to have three conditions: first, from the user's first need to start, second, can not increase the user burden; third, provide value services, application for the king." "So what is the future of the intelligent age?" "When the user brushes his teeth, the toothbrush machine will remind the first few teeth to be broken," Huang Xingli. At the same time can be connected to the community service station to inquire about the recent appointment of doctors; open the fridge, the fridge will remind, buy the beef is not fresh, today to make beef, you can also recommend beef-related recipes; and the smart mattress, You can find your sleep problem according to the function of the human body, adjust the comfortable degree automatically, and even bend intelligently. All of this, must be through the combination of soft and hard to truly enter the era of intelligent service. "Entrepreneurs face multiple challenges, the question of how to skip the ticket to become a long-standing in the 2014 intelligent hardware of the river, the spread of" jump-vote ratio of nearly 70% "legend; Therefore, the industry once appeared hardware start-up company "10 nine jump Ticket" embarrassing situation, was jokingly "Jump ah jump, accustomed to". In fact, entrepreneurs and investors have different understanding of jumping tickets. Not to be lost. Founder Dong Jiawei said: "Jump ticket, every family jump ticket." Often skip the issue of the ticket is actually in their own body, because of their own coordination of the level of public relations is not enough, experience is not rich, and supplier relationship is not good, production scheduling and other coordination level has not been achieved. "Michael Plus Technology co-founder Long hasDifferent views: Our company is to do intelligent detector, the founder of the team, July 2014 to get 20 million of the financing products began to make a sound in the market. At that time in the domestic public raised also because of packaging problems and jumped the ticket, although the product packaging and jump ticket for 15 days, but we face the user, do more remedial work, so even if the jump ticket has been praised by users. In fact, a summary of the sentence, that is, jump ticket can become an enterprise can be used in the direction. "Jumping tickets are basically incomplete and immature from the entire supply chain," said Wang Hai, chief executive of biography and Wisdom. "Standing in the investor's perspective, IDG Capital Wang Jinshan that:" Smart hardware is the first hardware, leaving the smart do not say, to the hardware first, so as to have a lot of imagination behind. If the hardware does not do well, the supply chain and manufacturing capacity is unfamiliar, and then the problem of skipping tickets is not surprising! Entrepreneurial team to manage expectations, strict control of product expectations, can not be too idealistic, the wrong overlap between people, will eventually lead to jump ticket. "The combination of soft and hard process, creation and innovation of intelligent hardware entrepreneur now most of the intelligent hardware entrepreneurs want to create a new product, from scratch to cultivate people's habits, and Baidu CEO Robin Li has publicly said: Smart hardware entrepreneurs should abandon the" creative thinking "to support" transformation of thinking. " So how do entrepreneurs and investors look at the creation and innovation of intelligent products? Not to be lost. Founder Dong Jiawei share about intelligent wearable equipment entrepreneurial experience: First, must not be invented, many people want to change the world, but we Chinese people do not invent genes and environment, the Chinese invention is not sold, the cottage too much. Second, we must innovate. Apple and millet are all because of innovation and success, according to China's national conditions to do the innovation, even if only the color of innovation, millet is in the marketing approach to do innovation. Third, entrepreneurs want to do "hardware + software + cloud", really do it more difficult than heaven. Zeus Palm Fun CEO Wu said, there was a big guy said there is no innovation in China, I think there is actually, but we are different to the understanding of innovation. We all mention micro-innovation, in fact, the point of the combination of soft and hard, is small. So I personally understand that the combination of soft and hard is actually a finely differentiated soft and hard combination. Because I have been an angel investment, this year also cast a few teams. How do entrepreneurial teams tell stories? I accept that as long as one of your stories can impress investors, it is success. This principle is also very important to the product, we will face many questions when making the product, these questions will cause the product to change unceasingly, in the end may cause the creative loss. In one word: China has innovation, as long as adhere to the latest products, the concept of the original intention. IDG Capital Wang Jinshan that wearable equipment must first be wearable. To allow users to wear comfortable, but also to help users do things, if forced to change the user habits is not good, and wearable equipment is also required to have comfort and fashion. About the hardware and software combination of this piece, if it is a simple combination then everyone thought too simple, so stillTo think about their own characteristics, less is more, the application of the good enough. On the soft and hard combination of this topic, Skyworth Group investment director Ma Youjie from the point of view of the hardware to do the analysis. He thought: "Now more products are embodied in the combination of soft and hard, this is a big challenge to traditional hardware manufacturers, especially software." However, the current big trend is changing, the key is to see how to find their own point, find out where the market demand. In the soft and hard market, we can look further, including the opportunity to reform the traditional industries. Specifically, it is necessary to adjust their own needs, to make a prominent feature of the product, this is the entrepreneurial team is worth considering things. ”