Combined with the "3Q War" in the Network marketing opportunities

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Tencent and 360 of the war because of the intervention of the authorities in these days slightly subsided, the internet history from the initial words of war, and evolved into the present a benefit of the Holocaust, for the vast number of netizens in China, is also a big shock, a period of time has become a gossip about the topic, there is quite Tencent, There are also 360, whether that side is for the application, in order to have a quiet software application environment, and do not want to become the interests of others tools.

When Tencent announced its declaration of war to 360, we, as practitioners of the Internet industry, have been using event marketing to get the most out of the fast-spreading internet era. The establishment of large-scale portal news topics, timely release the latest progress of the whole event and the intention of netizens, the use of micro-BO platform short and fast reporting of the latest events subject people, micro-blogging platform has been greatly improved; Before the state media has reported "network of the Navy" "Cyber Hatchet Man" These controversial groups due to the network, it should be said that the pros and cons have it, and some people say 360 employ the so-called seven Mao party, to control the entire public opinion guide.

1. Marketing of views and positions on events

Because the whole event has a high rate of attention, therefore, the marketing of this event with the nature of the issue, then we briefly analyze the whole incident we can combine this event can produce the marketing effect, the first for a group of force, such as the legal complaints against QQ, to users violate the rights of users, Although QQ is a free software, but because there is a charging service, so the user rights and interests of the dispute, if at this time regardless of standing in that team, in view of this incident standpoint of the commentary, regardless of the trend of which group, nature will have a higher rate of attention and reprint rate, before the Yu-News Network Marketing Center, In the beginning of the 3Q War, released a number of views on the issue, the reprint rate is indeed very high, the effect is very good.

2. After the net, Yuwengdeli, "but the cow" really want to cow?

Because of Tencent and the 360 event, a lot of new keywords appear, can cow antivirus software This new appearance of software, if in accordance with the normal marketing strategy, then the experience and time to spend if now several times, because "can be cattle" standing in Tencent this brigade, by the leader of the force, this security software Nova, It can be said to have the effect of half the effort, followed by other security software companies that used to defeat each other in the past and 360 battles. Jinshan "" Rising "" Kabbah "these software companies have some yuwengdeli effect, and the previous market share of these companies are relatively small, and" can cow "an emerging security company, Through this incident really cow once, so sometimes backed by a tree good shade, indeed!

3. In the opposite direction, will the effect be unexpected?

Rising and other security companies because and 360 before the industry competition confrontation, so they stand in the Tencent team, there is no objection; from the fact that 360 do make enemies too much, so Tencent's alliance looks really strong, because the market competition, the team stand on that side is for a marketing effect. However, in this incident, there are many companies can do the opposite, many people think that Tencent is too strong, we are unwilling to and Tencent as the enemy, this is also the fact that 360 through this should also experience. But there is a point we have to admire 360, admire the total courage, although not what, but also a bit revolt feeling, because if Tencent also involved in the security field, then 360 will gradually be Tencent eat! So the weekly total crisis consciousness is higher than many of these internet bosses! Sogou Input method before the introduction of the time also hit, confrontation with Google, the prosecution of Tencent input method, but go is the conventional approach, the effect is not so ideal; Tencent's Pinyin is actually a super imitation Sogou input method technology, but the two lawsuits can only be some words of war just. Charles Zhang was actually very unhappy with Ma, and this Sogou browser also stand in Tencent's alliance this side, is also because 360 before too ostentatiously, the enemy too much, and Tencent can not easily offend, if the previous 360 and Sogou browser does not have too much of the festival, Sohu Force is quite 360, also users a use of rights and interests, Then we can imagine, Sogou browser and Sogou Input method will also be through this event and play a role in fuelling!

{This article original from "Yu Xun Technology" www.ccyuxun.cn, reproduced please be sure to keep, thank you!}